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← FRESH APPROACH

Form 990 for tax year 2024

Filed by FRESH APPROACH.

Totals

Total revenue
$3,389,179
Total expenses
$3,019,528
Contributions and grants received
$1,498,447
Grants paid
$89,840
Program service revenue
$1,889,008
Investment income
$10,296
Other revenue
-$8,572
Total assets, end of year
$2,142,652
Total liabilities, end of year
$484,569
Net assets or fund balances, end of year
$1,658,083
Program services expenses (Part IX)
$2,298,645
Management and general expenses
$503,854
Fundraising expenses
$217,029
Program service expenses (Part III)
$2,298,645

Program services were 76.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $5,718

  • 1e · Government grants (contributions)

    $104,013

  • 1f · All other contributions, gifts and grants

    $1,388,716

  • 1g · Noncash contributions included above

    $2,605

  • 2a · Program service revenue: GOVERNMENT CONTRACTS

    total $1,264,666 · related or exempt $1,264,666

  • 2b · Program service revenue: OTHER FEES FOR SERVICE

    total $480,960 · related or exempt $480,960

  • 2c · Program service revenue: MOBILE MARKET SALES

    total $143,382 · related or exempt $143,382

  • 3 · Investment income

    total $10,296 · related or exempt $10,296

  • 8a · Fundraising events: gross income

    $5,541

  • 8a · Fundraising events: contributions included on line 1c

    $5,718

  • 8b · Fundraising events: direct expenses

    $14,113

  • 8c · Net income from fundraising events

    total -$8,572 · excluded -$8,572

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $89,840 · program services $89,840

  • 7 · Other salaries and wages

    total $1,686,926 · program services $1,136,508 · management and general $373,491 · fundraising $176,927

  • 9 · Other employee benefits

    total $186,451 · program services $125,615 · management and general $41,281 · fundraising $19,555

  • 10 · Payroll taxes

    total $136,091 · program services $91,687 · management and general $30,131 · fundraising $14,273

  • 11g · Fees: other

    total $158,823 · program services $128,976 · management and general $28,925 · fundraising $922

  • 12 · Advertising and promotion

    total $21,495 · program services $16,987 · management and general $4,508

  • 16 · Occupancy

    total $80,947 · program services $75,164 · management and general $5,379 · fundraising $404

  • 17 · Travel

    total $28,639 · program services $24,529 · management and general $833 · fundraising $3,277

  • 22 · Depreciation, depletion and amortization

    total $5,484 · management and general $5,484

  • 23 · Insurance

    total $24,283 · program services $23,001 · management and general $1,282

  • 24a · Other expenses: VOUCHERS

    total $261,927 · program services $261,927

  • 24b · Other expenses: FOOD

    total $141,505 · program services $141,505

  • 24c · Other expenses: SUPPLIES

    total $69,502 · program services $63,173 · management and general $6,112 · fundraising $217

  • 24d · Other expenses: DUES, LICENSES, AND SER

    total $41,270 · program services $37,876 · management and general $3,394

  • 24e · All other expenses

    total $86,345 · program services $81,857 · management and general $3,034 · fundraising $1,454

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,123,768 · end of year $933,927

  • 2 · Savings and temporary cash investments

    end of year $212,269

  • 3 · Pledges and grants receivable

    end of year $80,488

  • 4 · Accounts receivable

    beginning of year $498,788 · end of year $700,155

  • 9 · Prepaid expenses and deferred charges

    beginning of year $32,929 · end of year $48,154

  • 10a · Land, buildings and equipment: cost or other basis

    $167,785

  • 10b · Land, buildings and equipment: accumulated depreciation

    $79,162

  • 10c · Land, buildings and equipment, net

    beginning of year $15,299 · end of year $88,623

  • 15 · Other assets

    beginning of year $2,940 · end of year $79,036

  • 17 · Accounts payable and accrued expenses

    beginning of year $161,736 · end of year $191,826

  • 19 · Deferred revenue

    beginning of year $220,517 · end of year $212,291

  • 25 · Other liabilities

    beginning of year $3,039 · end of year $80,452

  • 27 · Net assets without donor restrictions

    beginning of year $460,192 · end of year $892,194

  • 28 · Net assets with donor restrictions

    beginning of year $828,240 · end of year $765,889

Mission and programs · 2024

Mission

THE MISSION OF FRESH APPROACH IS TO CREATE LONG-TERM CHANGE IN LOCAL FOOD SYSTEMS BY CONNECTING CALIFORNIA COMMUNITIES WITH HEALTHY FOOD FROM CALIFORNIA FARMERS AND EXPANDING KNOWLEDGE ABOUT FOOD AND NUTRITION.

  • FRESH APPROACH WORKS TO INCREASE THE ACCESSIBILITY OF HEALTHY FOOD OPTIONS THROUGH FOOD ACCESS PROGRAMS: THE MOBILE FARMERS' MARKET IS A FARMERS' MARKET ON WHEELS THAT INCREASES ACCESS TO FRESH AND LOCAL PRODUCE IN SF BAY AREA NEIGHBORHOODS, THE EAST PALO ALTO COMMUNITY FARMERS' MARKET, MATCHING NUTRITION INCENTIVES AT THE RIGHMOND CERTIFIED FARMERS' MARKET, AND FARMS TOGETHER, WHICH HELPS CREATE PURCHASING RELATIONSHIPS BETWEEN SMALL AND MID-SIZE FAMILY FARMERS AND LOCAL INSTITUTIONS SUCH AS FOOD BANKS AND SCHOOLS.

    Expenses $912,154 · Grants $89,840

  • EDUCATION PROGRAMS INCLUDE THE VEGGIERX FOOD AS MEDICINE WORKSHOPS AND THE EAST PALO ALTO COMMUNITY GARDEN PROGRAM. THE VEGGIERX PROGRAM BEGAN IN 2011, REACHING NEARLY 12,000 BAY AREA RESIDENTS AND DISTRIBUTING OVER $500,000 IN "PRESCRIPTION" VOUCHERS FOR PARTICIPANTS TO SPEND ON FRUITS AND VEGETABLES AT FARMERS' MARKETS. IN 2024, FRESH APPROACH OFFERED VEGGIERX WORKSHOPS AND VOUCHERS IN FOUR COUNTIES (ALAMEDA, CONTRA COSTA, SAN MATEO, AND SANTA CLARA) IN PARTNERSHIP WITH HEALTHCARE PROVIDERS AND COMMUNITY-BASED ORGANIZATIONS. IN THE EAST PALO ALTO COMMUNITY, THE EAST PALO ALTO COMMUNITY GARDEN IS A KEY RESOURCE OFFERING URBAN AGRICULTURE INITIATIVES.

    Expenses $640,549

  • FRESH APPROACH IS COMMITTED TO STRENGTHENING COMMUNITY ENGAGEMENT, VOLUNTEERING, AND LEADERSHIP OPPORTUNITIES. THROUGH THE COMMUNITY AMBASSADOR PROJECT, 28 RESIDENTS WERE ENROLLED IN 2024 TO SUPPORT PROGRAMS BY HELPING WITH CUSTOMER SERVICE AT THE FARMERS' MARKETS, HELPING TO MANAGE THE COMPOST HUB, AND FACILITATING GROUP DISCUSSIONS AND WORKSHOPS.

    Expenses $25,730

  • Expenses $720,212

As filed on the 2024 return.

Listed in Part VII

  • Renee Shepherd

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • McKinley Baker

    CHAIR

    Total calculated
    $0
    Hours/week
    0.5

  • Petros Maskal

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    0.5

  • Allen Moy

    TREASURER

    Total calculated
    $0
    Hours/week
    0.5

  • Ed Chan

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.5

  • Katie Conrad

    SECRETARY

    Total calculated
    $0
    Hours/week
    0.5

  • Jeanne Yu

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.5

  • Nicole Silva

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.5

  • Laura De Tar

    EXECUTIVE DIRECTOR

    Total calculated
    $115,163
    From this org
    $115,163
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
24 October 2025
IRS schema version
2024v5.2
Source object
202502979349301430

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