Totals
- Total revenue
- $631,620
- Total expenses
- $1,256,792
- Contributions and grants received
- $0
- Grants paid
- $1,213,056
- Program service revenue
- $0
- Investment income
- $631,620
- Other revenue
- $0
- Total assets, end of year
- $6,709,355
- Total liabilities, end of year
- $0
- Net assets or fund balances, end of year
- $6,709,355
- Program services expenses (Part IX)
- $1,213,056
- Management and general expenses
- $43,736
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $1,213,056
Program services were 96.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
3 · Investment income
total $222,220 · excluded $222,220
-
7a · Gross sales of assets other than inventory
securities $409,400
-
7b · Less cost or other basis and sales expenses
securities $0
-
7c · Gain or loss
securities $409,400
-
7d · Net gain or loss
total $409,400 · excluded $409,400
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $1,213,056 · program services $1,213,056
-
5 · Compensation of officers, directors and key employees
total $5,000 · management and general $5,000
-
11c · Fees: accounting
total $5,000 · management and general $5,000
-
11f · Fees: investment management
total $26,731 · management and general $26,731
-
13 · Office expenses
total $4,705 · management and general $4,705
-
14 · Information technology
total $2,300 · management and general $2,300
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $1,215,668 · end of year $1,116,662
-
11 · Investments: publicly traded securities
beginning of year $5,011,562 · end of year $5,592,693
-
15 · Other assets
beginning of year $206,189 · end of year $0
-
17 · Accounts payable and accrued expenses
beginning of year $14,000 · end of year $0
-
18 · Grants payable
beginning of year $31,000
-
27 · Net assets without donor restrictions
beginning of year $6,388,419 · end of year $6,709,355
Mission and programs · 2024
Mission
THE MISSION OF THE SHETH GLOBAL FOUNDATION IS TO CARRY OUT THE PURPOSES OF THE COMMUNITY FOUNDATION FOR GREATER ATLANTA. THE MISSION IS ALSO TO FURTHER THE DEVELOPMENT AND RECOGNITION OF SCHOLARS AND SCHOLARSHIP IN MARKETING GLOBALLY BY PROVIDING SUPPORT TO GRANT AWARDING RECIPIENT ORGANIZATIONS. THE SHETH GLOBAL FOUNDATION ENJOYS HIGH NAME RECOGNITION AMONGST MARKETING SCHOLARS, PARTLY DUE TO THE VARIOUS PROGRAMS AND ORGANIZATIONS IT SUPPORTS, AND PARTLY DUE TO THE PRESTIGE AND RECOGNITION THAT SHETH AWARDS REPRESENT. IN TURN, SCHOLARS WHO BENEFIT FROM THE FOUNDATION ARE ALSO COMMITTED TO THE GOALS AND MISSIONS OF THE FOUNDATION.
Activities or mission (Part I)
THE MISSION OF THE SHETH GLOBAL FOUNDATION IS TO CARRY OUT THE PURPOSES OF THE COMMUNITY FOUNDATION FOR GREATER ATLANTA. THIS WILL BE ACCOMPLISHED BY TWO DIVISIONS SHETH EDUCATION FOUNDATION AND SHETH FOUNDATION TO PROMOTE THE DEVELOPMENT OF MARKETING SCHOLARSHIP BY FOCUSING ON THREE AREAS:- KNOWLEDGE CREATION: THE GENERATION OF NEW MARKETING INSIGHTS AND SCHOLARSHIP- KNOWLEDGE RECOGNITION: INCLUDES AWARDS, GRANTS AND OTHER ACTIVITIES DESIGNED TO EXPRESS APPRECIATION AND ELEVATE THE CONTRIBUTIONS OF INDIVIDUAL ACADEMICS- KNOWLEDGE DISSEMINATION: THE COMMUNICATION OR DISTRIBUTION OF INSIGHTS ON NEW AND EMERGING MARKETING TOPICS WITHIN THE FIELD OF MARKETING AND BUSINESSTHE SHETH FOUNDATION SUPPORTS VARIOUS ORGANIZATIONS, AWARDS AND EVENTS THAT FULFILL THESE GOALS.
-
THE SHETH GLOBAL FOUNDATION SUPPORTS ORGANIZATIONS AND EVENTS ALIGNED WITH THE FOUNDATION'S GOAL TO PROMOTE THE DEVELOPMENT AND RECOGNITION OF SCHOLARS AND MARKETING SCHOLARSHIP GLOBALLY. IT HAS DONATED MILLIONS OF DOLLARS TO NONPROFIT ORGANIZATIONS AROUND THE WORLD SINCE ITS FOUNDING IN 1991. THE SHETH GLOBAL FOUNDATION IS A SUPPORTING ORGANIZATION OF THE COMMUNITY FOUNDATION OF GREATER ATLANTA, LOCATED IN ATLANTA, GEORGIA.
Expenses $1,210,482 · Grants $1,210,482
-
THE SHETH GLOBAL FOUNDATION MEDAL IS A BI-ANNUAL AWARD DESIGNED TO RECOGNIZE A MARKETING ACADEMIC WHO HAS MADE ENDURING AND TRANSFORMATIONAL CONTRIBUTIONS TO (A) MARKETING SCHOLARSHIP AND (B) MARKETING PRACTICE IN THE FORM OF FOR-PROFIT, NOT-FOR-PROFIT, OR GOVERNMENTAL ORGANIZATIONS.
Expenses $2,574 · Grants $2,574
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
JAGDISH N SHETH
PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
KEN BERNHARDT
VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
RAJEN SHETH
VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
DOUG BOWMAN
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
LAURA HILADO
EXECUTIVE DIRECTOR
- Total calculated
- $5,000
- From this org
- $5,000
- From related orgs
- $0
- Other
- $0
- Hours/week
- 10
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
-
FUND NEW DAF AND OPERATIONAL SUPPORT
-
AMERICAN MARKETING ASSOCIATION
$29,224
GENERAL OPERATING SUPPORT
-
GENERAL OPERATING SUPPORT
-
EUROPEAN MARKING ACADEMY (EMAC)
$20,000
GENERAL OPERATING SUPPORT
-
SOCIETY FOR CONSUMER PSYCHOLOGY
$10,000
GENERAL OPERATING SUPPORT
-
GENERAL OPERATING SUPPORT
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
THE COMMUNITY FOUNDATION FOR GREATER ATLANTA INC
501(C)(3) · PHILANTHROPIC SERVICES AND GRANTS · GA
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 10 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202523219349302287
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