Totals
- Total revenue
- $5,084,899
- Total expenses
- $3,581,046
- Contributions and grants received
- $5,025,000
- Grants paid
- $0
- Program service revenue
- $0
- Investment income
- $58,335
- Other revenue
- $1,564
- Total assets, end of year
- $12,065,231
- Total liabilities, end of year
- $1,502,549
- Net assets or fund balances, end of year
- $10,562,682
- Program services expenses (Part IX)
- $2,961,494
- Management and general expenses
- $533,649
- Fundraising expenses
- $85,903
- Program service expenses (Part III)
- $2,961,494
Program services were 82.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$5,025,000
-
3 · Investment income
total $58,335 · excluded $58,335
-
11d · All other revenue
total $1,564 · related or exempt $1,564
-
11e · Other revenue, total
$1,564
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $1,215,843 · program services $1,028,751 · management and general $163,047 · fundraising $24,045
-
7 · Other salaries and wages
total $363,931 · program services $333,739 · management and general $22,141 · fundraising $8,051
-
8 · Pension plan contributions
total $13,712 · program services $6,715 · management and general $6,887 · fundraising $110
-
9 · Other employee benefits
total $84,259 · program services $41,266 · management and general $42,320 · fundraising $673
-
10 · Payroll taxes
total $65,335 · program services $60,278 · management and general $3,609 · fundraising $1,448
-
11b · Fees: legal
total $4,950 · management and general $4,950
-
11c · Fees: accounting
total $133,420 · management and general $133,420
-
11g · Fees: other
total $953,584 · program services $889,047 · management and general $13,884 · fundraising $50,653
-
13 · Office expenses
total $69,051 · program services $48,772 · management and general $19,356 · fundraising $923
-
16 · Occupancy
total $125,801 · program services $57,869 · management and general $67,932
-
17 · Travel
total $501,779 · program services $460,374 · management and general $41,405
-
22 · Depreciation, depletion and amortization
total $37,820 · program services $34,683 · management and general $3,137
-
23 · Insurance
total $11,561 · management and general $11,561
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $9,064,112 · end of year $5,803,960
-
2 · Savings and temporary cash investments
end of year $4,845,210
-
9 · Prepaid expenses and deferred charges
beginning of year $72,310 · end of year $84,089
-
10a · Land, buildings and equipment: cost or other basis
$400,159
-
10b · Land, buildings and equipment: accumulated depreciation
$339,678
-
10c · Land, buildings and equipment, net
beginning of year $83,280 · end of year $60,481
-
14 · Intangible assets
beginning of year $603,552 · end of year $505,122
-
15 · Other assets
beginning of year $566,498 · end of year $766,369
-
17 · Accounts payable and accrued expenses
beginning of year $147,997 · end of year $221,257
-
25 · Other liabilities
beginning of year $1,182,926 · end of year $1,281,292
-
27 · Net assets without donor restrictions
beginning of year $7,720,594 · end of year $9,195,035
-
28 · Net assets with donor restrictions
beginning of year $1,338,235 · end of year $1,367,647
Mission and programs · 2024
Mission
POPULACE IS COMMITTED TO HARNESSING THE POWER OF HUMAN INDIVIDUALITY TO TRANSFORM HOW WE LEARN, WORK, AND LIVE, TO ENSURE THAT ALL PEOPLE HAVE THE OPPORTUNITY TO LIVE A FULFILLING LIFE.
Activities or mission (Part I)
POPULACE ENGAGES IN THE TRANSLATION OF THE SCIENCE OF THE INDIVIDUAL TO ADVANCE THE PUBLICS UNDERSTANDING ABOUT LEARNING, DEVELOPMENT, AND HUMAN POTENTIAL.
-
EDUCATING THE PUBLIC ABOUT THE SCIENCE OF THE INDIVIDUAL AND ITS APPLICATIONS FOR CULTURE AND SYSTEMS IN SOCIETY.
Expenses $2,961,494 · Revenue $1,564
As filed on the 2024 return.
Listed in Part VII
-
LARRY TODD ROSE
CEO
- Total calculated
- $715,814
- From this org
- $605,000
- From related orgs
- $0
- Other
- $110,814
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $605,000
- Bonus
- $0
- Other
- $0
- Deferred
- $89,400
- Nontaxable benefits
- $21,414
- Filer's total
- $715,814
-
PARISA ROUHANI
PRESIDENT/SECRETARY/TREASURER
- Total calculated
- $502,428
- From this org
- $409,051
- From related orgs
- $0
- Other
- $93,377
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $409,051
- Bonus
- $0
- Other
- $0
- Deferred
- $53,400
- Nontaxable benefits
- $39,977
- Filer's total
- $502,428
-
WALTER HAAS
CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
DEBBIE NEWHOUSE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
MADELEEN ROSETTI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
WILLIAM ROSETTI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
TANYA GONZALES
CHIEF OF STAFF
- Total calculated
- $251,071
- From this org
- $209,180
- From related orgs
- $0
- Other
- $41,891
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $209,180
- Bonus
- $0
- Other
- $0
- Deferred
- $7,342
- Nontaxable benefits
- $34,549
- Filer's total
- $251,071
-
SAVANNAH GROSS
RESEARCH AND DESIGN LEAD
- Total calculated
- $171,063
- From this org
- $150,360
- From related orgs
- $0
- Other
- $20,703
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $150,360
- Bonus
- $0
- Other
- $0
- Deferred
- $4,586
- Nontaxable benefits
- $16,117
- Filer's total
- $171,063
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 4b · Supplemental nonqualified retirement plan
Answered no
- 4a · Severance or change-of-control payment
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 4B
- THE AGENCY HAS A DEFERRED COMPENSATION PLAN UNDER IRC SECTION 457(F). CONTRIBUTIONS WERE MADE AS FOLLOWS: LARRY TODD ROSE $78,000 PARISA ROUHANI $42,000
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 6 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202543109349302809
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