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POPULACE INC

EIN 46-1629781 CAMBRIDGE, MA

Revenue 2024
$5,084,899
Expenses 2024
$3,581,046

Program services were 82.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
C11
Classification
1000
Street
205 WALDEN ST APT 6P

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

POPULACE IS COMMITTED TO HARNESSING THE POWER OF HUMAN INDIVIDUALITY TO TRANSFORM HOW WE LEARN, WORK, AND LIVE, TO ENSURE THAT ALL PEOPLE HAVE THE OPPORTUNITY TO LIVE A FULFILLING LIFE.

Activities or mission (Part I)

POPULACE ENGAGES IN THE TRANSLATION OF THE SCIENCE OF THE INDIVIDUAL TO ADVANCE THE PUBLICS UNDERSTANDING ABOUT LEARNING, DEVELOPMENT, AND HUMAN POTENTIAL.

  • EDUCATING THE PUBLIC ABOUT THE SCIENCE OF THE INDIVIDUAL AND ITS APPLICATIONS FOR CULTURE AND SYSTEMS IN SOCIETY.

    Expenses $2,961,494 · Revenue $1,564

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • LARRY TODD ROSE

    CEO

    Total calculated
    $715,814
    From this org
    $605,000
    From related orgs
    $0
    Other
    $110,814
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $605,000
    Bonus
    $0
    Other
    $0
    Deferred
    $89,400
    Nontaxable benefits
    $21,414
    Filer's total
    $715,814

  • PARISA ROUHANI

    PRESIDENT/SECRETARY/TREASURER

    Total calculated
    $502,428
    From this org
    $409,051
    From related orgs
    $0
    Other
    $93,377
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $409,051
    Bonus
    $0
    Other
    $0
    Deferred
    $53,400
    Nontaxable benefits
    $39,977
    Filer's total
    $502,428

  • WALTER HAAS

    CHAIR

    Total calculated
    $0
    Hours/week
    1

  • DEBBIE NEWHOUSE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MADELEEN ROSETTI

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • WILLIAM ROSETTI

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • TANYA GONZALES

    CHIEF OF STAFF

    Total calculated
    $251,071
    From this org
    $209,180
    From related orgs
    $0
    Other
    $41,891
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $209,180
    Bonus
    $0
    Other
    $0
    Deferred
    $7,342
    Nontaxable benefits
    $34,549
    Filer's total
    $251,071

  • SAVANNAH GROSS

    RESEARCH AND DESIGN LEAD

    Total calculated
    $171,063
    From this org
    $150,360
    From related orgs
    $0
    Other
    $20,703
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $150,360
    Bonus
    $0
    Other
    $0
    Deferred
    $4,586
    Nontaxable benefits
    $16,117
    Filer's total
    $171,063

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $5,084,899
    Expenses
    $3,581,046
    Contributions
    $5,025,000
    Grants paid
    $0
  • 2023
    Revenue
    $5,809,765
    Expenses
    $3,748,394
    Contributions
    $5,755,011
    Grants paid
    $0
  • 2022
    Revenue
    $3,549,808
    Expenses
    $3,135,224
    Contributions
    $3,534,948
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $3,527,692
    Expenses
    $3,548,365
    Assets (EOY)
    $7,053,458

  • 2020 · 990

    Revenue
    $4,075,869
    Expenses
    $3,588,918
    Assets (EOY)
    $6,881,670

  • 2019 · 990

    Revenue
    $6,550,251
    Expenses
    $3,772,255
    Assets (EOY)
    $7,745,056

  • 2018 · 990

    Revenue
    $5,023,896
    Expenses
    $3,416,271
    Assets (EOY)
    $4,906,043

  • 2016 · 990

    Revenue
    $1,515,000
    Expenses
    $899,225
    Assets (EOY)
    $774,434

  • 2015 · 990

    Revenue
    $477,623
    Expenses
    $349,311
    Assets (EOY)
    $182,492

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.