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Nonprofiteer
← POPULACE INC

Form 990 for tax year 2023

Filed by POPULACE INC.

Totals

Total revenue
$5,809,765
Total expenses
$3,748,394
Contributions and grants received
$5,755,011
Grants paid
$0
Program service revenue
$0
Investment income
$53,909
Other revenue
$845
Total assets, end of year
$10,389,752
Total liabilities, end of year
$1,330,923
Net assets or fund balances, end of year
$9,058,829
Program services expenses (Part IX)
$2,566,486
Management and general expenses
$1,084,791
Fundraising expenses
$97,117
Program service expenses (Part III)
$2,566,486

Program services were 68.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $5,755,011

  • 3 · Investment income

    total $53,909 · excluded $53,909

  • 11d · All other revenue

    total $845 · related or exempt $845

  • 11e · Other revenue, total

    $845

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $1,202,119 · program services $982,244 · management and general $195,906 · fundraising $23,969

  • 7 · Other salaries and wages

    total $338,987 · program services $302,256 · management and general $29,151 · fundraising $7,580

  • 8 · Pension plan contributions

    total $11,985 · program services $4,984 · management and general $6,918 · fundraising $83

  • 9 · Other employee benefits

    total $134,798 · program services $56,057 · management and general $77,811 · fundraising $930

  • 10 · Payroll taxes

    total $60,248 · program services $53,914 · management and general $4,995 · fundraising $1,339

  • 11a · Fees: management

    total $5,609 · management and general $5,609

  • 11b · Fees: legal

    total $105,416 · management and general $105,416

  • 11g · Fees: other

    total $812,257 · program services $725,601 · management and general $23,987 · fundraising $62,669

  • 13 · Office expenses

    total $58,922 · program services $34,341 · management and general $24,034 · fundraising $547

  • 16 · Occupancy

    total $127,041 · program services $58,439 · management and general $68,602

  • 17 · Travel

    total $328,808 · program services $302,503 · management and general $26,305

  • 22 · Depreciation, depletion and amortization

    total $51,755 · program services $46,147 · management and general $5,608

  • 23 · Insurance

    total $10,449 · management and general $10,449

  • 24a · Other expenses: INTELLECTUAL PROPERTY

    total $500,000 · management and general $500,000

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $7,087,249 · end of year $9,064,112

  • 9 · Prepaid expenses and deferred charges

    beginning of year $67,000 · end of year $72,310

  • 10a · Land, buildings and equipment: cost or other basis

    $385,138

  • 10b · Land, buildings and equipment: accumulated depreciation

    $301,858

  • 10c · Land, buildings and equipment, net

    beginning of year $124,335 · end of year $83,280

  • 14 · Intangible assets

    beginning of year $698,294 · end of year $603,552

  • 15 · Other assets

    beginning of year $266,315 · end of year $566,498

  • 17 · Accounts payable and accrued expenses

    beginning of year $267,599 · end of year $147,997

  • 25 · Other liabilities

    beginning of year $978,136 · end of year $1,182,926

  • 27 · Net assets without donor restrictions

    beginning of year $5,929,277 · end of year $7,720,594

  • 28 · Net assets with donor restrictions

    beginning of year $1,068,181 · end of year $1,338,235

Mission and programs · 2023

Mission

POPULACE IS COMMITTED TO HARNESSING THE POWER OF HUMAN INDIVIDUALITY TO TRANSFORM HOW WE LEARN, WORK, AND LIVE, TO ENSURE THAT ALL PEOPLE HAVE THE OPPORTUNITY TO LIVE A FULFILLING LIFE.

Activities or mission (Part I)

POPULACE ENGAGES IN THE TRANSLATION OF THE SCIENCE OF THE INDIVIDUAL TO ADVANCE THE PUBLICS UNDERSTANDING ABOUT LEARNING, DEVELOPMENT, AND HUMAN POTENTIAL.

  • EDUCATING THE PUBLIC ABOUT THE SCIENCE OF THE INDIVIDUAL AND ITS APPLICATIONS FOR CULTURE AND SYSTEMS IN SOCIETY.

    Expenses $2,566,486 · Revenue $845

As filed on the 2023 return.

Listed in Part VII

  • Larry Todd Rose

    CEO

    Total calculated
    $715,132
    From this org
    $601,179
    From related orgs
    $0
    Other
    $113,953
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $601,179
    Bonus
    $0
    Other
    $0
    Deferred
    $89,400
    Nontaxable benefits
    $24,553
    Filer's total
    $715,132
  • Parisa Rouhani

    PRESIDENT/SECRETARY/TREASURER

    Total calculated
    $486,987
    From this org
    $412,585
    From related orgs
    $0
    Other
    $74,402
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $412,585
    Bonus
    $0
    Other
    $0
    Deferred
    $53,400
    Nontaxable benefits
    $21,002
    Filer's total
    $486,987
  • Tanya Gonzales

    CHIEF OF STAFF

    Total calculated
    $243,848
    From this org
    $203,607
    From related orgs
    $0
    Other
    $40,241
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $203,607
    Bonus
    $0
    Other
    $0
    Deferred
    $7,619
    Nontaxable benefits
    $32,622
    Filer's total
    $243,848
  • Savannah Gross

    RESEARCH AND DESIGN LEAD

    Total calculated
    $143,103
    From this org
    $125,298
    From related orgs
    $0
    Other
    $17,805
    Hours/week
    40
  • Walter Haas

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Debbie Newhouse

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Madeleen Rosetti

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • William Rosetti

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4b · Supplemental nonqualified retirement plan

Answered no

  • 4a · Severance or change-of-control payment
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 4B
THE AGENCY HAS A DEFERRED COMPENSATION PLAN UNDER IRC SECTION 457(F). CONTRIBUTIONS WERE MADE AS FOLLOWS: LARRY TODD ROSE $78,000 PARISA ROUHANI $42,000

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
4 November 2024
IRS schema version
2023v5.1
Source object
202403109349300545

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