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Nonprofiteer
← SHOW YOUR SOFT SIDE INC

Form 990 for tax year 2024

Filed by SHOW YOUR SOFT SIDE INC.

Totals

Total revenue
$587,135
Total expenses
$585,279
Contributions and grants received
$550,496
Grants paid
$109,987
Program service revenue
$0
Investment income
$15,165
Other revenue
$21,474
Total assets, end of year
$368,355
Total liabilities, end of year
$22,880
Net assets or fund balances, end of year
$345,475
Program services expenses (Part IX)
$543,588
Management and general expenses
$23,359
Fundraising expenses
$18,332
Program service expenses (Part III)
$543,588

Program services were 92.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $169,358

  • 1f · All other contributions, gifts and grants

    $381,138

  • 1g · Noncash contributions included above

    $211,984

  • 3 · Investment income

    total $14,701 · related or exempt $14,701

  • 7a · Gross sales of assets other than inventory

    securities $2,302

  • 7b · Less cost or other basis and sales expenses

    securities $1,838

  • 7c · Gain or loss

    securities $464

  • 7d · Net gain or loss

    total $464 · related or exempt $464

  • 8a · Fundraising events: gross income

    $141,617

  • 8a · Fundraising events: contributions included on line 1c

    $169,358

  • 8b · Fundraising events: direct expenses

    $122,523

  • 8c · Net income from fundraising events

    total $19,094 · excluded $19,094

  • 11a · Other revenue: CASH REWARDS + MISC

    total $2,380 · related or exempt $2,380

  • 11e · Other revenue, total

    $2,380

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $99,737 · program services $99,737

  • 2 · Grants to domestic individuals

    total $10,250 · program services $10,250

  • 11c · Fees: accounting

    total $14,617 · program services $210 · management and general $14,407

  • 11d · Fees: lobbying

    total $67 · program services $67

  • 11g · Fees: other

    total $228,032 · program services $227,782 · fundraising $250

  • 12 · Advertising and promotion

    total $26,302 · program services $17,677 · management and general $150 · fundraising $8,475

  • 13 · Office expenses

    total $501 · program services $221 · fundraising $280

  • 16 · Occupancy

    total $10,677 · program services $8,008 · management and general $2,669

  • 17 · Travel

    total $11,183 · program services $3,087 · fundraising $8,096

  • 23 · Insurance

    total $1,420 · management and general $1,420

  • 24a · Other expenses: PET FOOD

    total $164,196 · program services $164,196

  • 24b · Other expenses: PRINTING

    total $7,136 · program services $6,079 · management and general $343 · fundraising $714

  • 24c · Other expenses: POSTAGE

    total $4,204 · program services $1,730 · management and general $2,347 · fundraising $127

  • 24d · Other expenses: DUES AND SUBSCRIPTIONS

    total $3,883 · program services $2,746 · management and general $1,137

  • 24e · All other expenses

    total $3,074 · program services $1,798 · management and general $886 · fundraising $390

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $89,876 · end of year $61,065

  • 2 · Savings and temporary cash investments

    beginning of year $276,419 · end of year $307,290

  • 15 · Other assets

    end of year $0

  • 25 · Other liabilities

    beginning of year $22,676 · end of year $22,880

  • 27 · Net assets without donor restrictions

    beginning of year $316,135 · end of year $316,599

  • 28 · Net assets with donor restrictions

    beginning of year $27,484 · end of year $28,876

Mission and programs · 2024

Mission

TO PREVENT ABUSE, AND PROMOTE KINDNESS, TO ANIMALS THROUGHOUT THE UNITED STATES THROUGH A PUBLIC AWARENESS CAMPAIGN FEATURING IMAGES OF CELEBRITIES AND PUBLIC FIGURES AND THEIR PETS; TO EDUCATE THE PUBLIC, ESPECIALLY YOUTH AROUND THE ISSUE OF CRUELTY TO ANIMALS AND THE POTENTIAL LEGAL CONSEQUENCES; TO EDUCATE THE PUBLIC, ESPECIALLY YOUTH, THROUGH SLOGANS SUCH AS "ONLY A PUNK WOULD HURT A CAT OR DOG" THAT CRUELTY TO ANIMALS IS NOT ACCEPTABLE SOCIAL BEHAVIOR, AS DEMONSTRATED THROUGH THE IMAGES OF CELEBRITIES AND PUBLIC FIGURES AND THEIR PETS, WHO ARE OPPOSED TO ANIMAL CRUELTY; AND TO ENGAGE IN ANY OTHER ACTIVITIES WHICH ARE NOT INCONSISTENT WITH SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND APPLICABLE STATE LAW.

Activities or mission (Part I)

THE MISSION OF SHOW YOUR SOFT SIDE IS TO PREVENT ABUSE AND CREATE A MORE COMPASSIONATE WORLD FOR ANIMALS BY PROMOTING THAT KINDNESS TO ANIMALS IS A STRENGTH THROUGHOUT THE UNITED STATES, TO EDUCATE THE PUBLIC, ESPECIALLY YOUTH, THROUGH SLOGANS SUCH AS "ONLY A PUNK WOULD HURT A CAT OR DOG," THAT CRUELTY TO ANIMALS IS NOT ACCEPTABLE SOCIAL BEHAVIOR, AS DEMONSTRATED THROUGH THE IMAGES OF CELEBRITIES AND PUBLIC FIGURES AND THE PETS; TO PROVIDE SUPPORT TO THE MOST VULNERABLE ANIMALS IN BALTIMORE CITY AND SURROUNDING AREAS; AND TO ENGAGE IN ANY OTHER ACTIVITIES WHICH ARE NOT INCONSISTENT WITH SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND APPLICABLE STATE LAW.

  • PROVIDE POSTERS AND PRINT MATERIALS FREE-OF-CHARGE TO TEACHERS, HUMANE EDUCATORS AND COMMUNITY YOUTH GROUPS, REACHING THOUSANDS OF STUDENTS EACH YEAR; AND PROVIDE TRAINING TO LAW ENFORCEMENT OFFICIALS ON COMBATTING ANIMAL CRUELTY.

    Expenses $54,140

  • PROVIDE FREE SPAY AND NEUTER SERVICES TO COMMUNITY CATS AND LOW-INCOME INDIVIDUALS IN THE BALTIMORE METROPOLITAN AREA.

  • FUND EMERGENCY VETERINARY CARE FOR COLONY CATS, CARETAKERS, AND ANIMAL RESCUES IN BALTIMORE, MD.

    Expenses $489,448 · Grants $109,987

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Tanya Keitz

    PRESIDENT

    Total calculated
    $0
    Hours/week
    20

  • Geneva Resch

    TREASURER

    Total calculated
    $0
    Hours/week
    30

  • Caroline Griffin

    VICE PRESIDENT + PROGRAM DIRECTOR

    Total calculated
    $0
    Hours/week
    35

  • Robin Boyle

    DIRECTOR

    Total calculated
    $0
    Hours/week
    20

  • Dawn Marie Cannella

    DIRECTOR

    Total calculated
    $0
    Hours/week
    20

  • Susan Ridge

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Carrie O'Meara

    SECRETARY

    Total calculated
    $0
    Hours/week
    10

  • Sandra Riesett

    EXECUTIVE DIRECTOR

    Total calculated
    $0
    Hours/week
    35

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

Provenance

Return type
form_990
Tax year
2024
Filed
11 November 2025
IRS schema version
2024v5.2
Source object
202503159349301585

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