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SHOW YOUR SOFT SIDE INC

EIN 30-0774382 BALTIMORE, MD

Browse the largest nonprofits in Maryland

Revenue 2024
$587,135
Expenses 2024
$585,279

Program services were 92.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
D20
Classification
1000
Street
5712 VISITATION WAY

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

TO PREVENT ABUSE, AND PROMOTE KINDNESS, TO ANIMALS THROUGHOUT THE UNITED STATES THROUGH A PUBLIC AWARENESS CAMPAIGN FEATURING IMAGES OF CELEBRITIES AND PUBLIC FIGURES AND THEIR PETS; TO EDUCATE THE PUBLIC, ESPECIALLY YOUTH AROUND THE ISSUE OF CRUELTY TO ANIMALS AND THE POTENTIAL LEGAL CONSEQUENCES; TO EDUCATE THE PUBLIC, ESPECIALLY YOUTH, THROUGH SLOGANS SUCH AS "ONLY A PUNK WOULD HURT A CAT OR DOG" THAT CRUELTY TO ANIMALS IS NOT ACCEPTABLE SOCIAL BEHAVIOR, AS DEMONSTRATED THROUGH THE IMAGES OF CELEBRITIES AND PUBLIC FIGURES AND THEIR PETS, WHO ARE OPPOSED TO ANIMAL CRUELTY; AND TO ENGAGE IN ANY OTHER ACTIVITIES WHICH ARE NOT INCONSISTENT WITH SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND APPLICABLE STATE LAW.

Activities or mission (Part I)

THE MISSION OF SHOW YOUR SOFT SIDE IS TO PREVENT ABUSE AND CREATE A MORE COMPASSIONATE WORLD FOR ANIMALS BY PROMOTING THAT KINDNESS TO ANIMALS IS A STRENGTH THROUGHOUT THE UNITED STATES, TO EDUCATE THE PUBLIC, ESPECIALLY YOUTH, THROUGH SLOGANS SUCH AS "ONLY A PUNK WOULD HURT A CAT OR DOG," THAT CRUELTY TO ANIMALS IS NOT ACCEPTABLE SOCIAL BEHAVIOR, AS DEMONSTRATED THROUGH THE IMAGES OF CELEBRITIES AND PUBLIC FIGURES AND THE PETS; TO PROVIDE SUPPORT TO THE MOST VULNERABLE ANIMALS IN BALTIMORE CITY AND SURROUNDING AREAS; AND TO ENGAGE IN ANY OTHER ACTIVITIES WHICH ARE NOT INCONSISTENT WITH SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND APPLICABLE STATE LAW.

  • PROVIDE POSTERS AND PRINT MATERIALS FREE-OF-CHARGE TO TEACHERS, HUMANE EDUCATORS AND COMMUNITY YOUTH GROUPS, REACHING THOUSANDS OF STUDENTS EACH YEAR; AND PROVIDE TRAINING TO LAW ENFORCEMENT OFFICIALS ON COMBATTING ANIMAL CRUELTY.

    Expenses $54,140

  • PROVIDE FREE SPAY AND NEUTER SERVICES TO COMMUNITY CATS AND LOW-INCOME INDIVIDUALS IN THE BALTIMORE METROPOLITAN AREA.

  • FUND EMERGENCY VETERINARY CARE FOR COLONY CATS, CARETAKERS, AND ANIMAL RESCUES IN BALTIMORE, MD.

    Expenses $489,448 · Grants $109,987

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Tanya Keitz

    PRESIDENT

    Total calculated
    $0
    Hours/week
    20

  • Geneva Resch

    TREASURER

    Total calculated
    $0
    Hours/week
    30

  • Caroline Griffin

    VICE PRESIDENT + PROGRAM DIRECTOR

    Total calculated
    $0
    Hours/week
    35

  • Robin Boyle

    DIRECTOR

    Total calculated
    $0
    Hours/week
    20

  • Dawn Marie Cannella

    DIRECTOR

    Total calculated
    $0
    Hours/week
    20

  • Susan Ridge

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Carrie O'Meara

    SECRETARY

    Total calculated
    $0
    Hours/week
    10

  • Sandra Riesett

    EXECUTIVE DIRECTOR

    Total calculated
    $0
    Hours/week
    35

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $587,135
    Expenses
    $585,279
    Contributions
    $550,496
    Grants paid
    $109,987
  • 2023
    Revenue
    $398,468
    Expenses
    $371,069
    Contributions
    $400,043
    Grants paid
    $57,067
  • 2022
    Revenue
    $381,176
    Expenses
    $301,925
    Contributions
    $344,242
    Grants paid
    $19,000

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $373,221
    Expenses
    $317,296
    Assets (EOY)
    $244,082

  • 2020 · 990-EZ

    Revenue
    $169,016
    Expenses
    $127,449
    Assets (EOY)
    $182,188

  • 2019 · 990-EZ

    Revenue
    $130,166
    Expenses
    $108,640
    Assets (EOY)
    $150,005

  • 2018 · 990-EZ

    Revenue
    $137,744
    Expenses
    $72,734
    Assets (EOY)
    $117,951

  • 2017 · 990-EZ

    Revenue
    $85,802
    Expenses
    $59,604
    Assets (EOY)
    $52,941

  • 2016 · 990-EZ

    Revenue
    $59,065
    Expenses
    $44,673
    Assets (EOY)
    $26,743

  • 2015 · 990-EZ

    Revenue
    $17,144
    Expenses
    $19,529
    Assets (EOY)
    $12,351

  • 2014 · 990-EZ

    Revenue
    $24,237
    Expenses
    $36,864
    Assets (EOY)
    $14,736

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.