Form 990 for tax year 2023

What the amendment changed

Compared with the return it replaced , filed 10 May 2024. matched by us Only the Part I totals and the names listed in Part VII are compared. We relate returns by organization, tax year and form, and order them by each return's own timestamp; the filer's own "amended return" checkbox is a separate fact.

Total revenue

$1,583,671 →changed to $1,900,171

Total expenses

$1,046,916 →changed to $1,062,565

Contributions and grants received

$1,583,671 →changed to $1,900,171

Total assets, end of year

$1,075,156 →changed to $1,395,783

Total liabilities, end of year

$58,596 →changed to $78,971

Net assets or fund balances, end of year

$1,016,560 →changed to $1,316,812

Program services expenses

$798,748 →changed to $816,233

Management and general expenses

$139,016 →changed to $137,799

Fundraising expenses

$109,152 →changed to $108,533

Program service expenses (Part III)

$798,748 →changed to $816,233

Totals

Total revenue

$1,900,171

Total expenses

$1,062,565

Contributions and grants received

$1,900,171

Grants paid

$126,240

Program service revenue

$0

Investment income

$0

Other revenue

$0

Total assets, end of year

$1,395,783

Total liabilities, end of year

$78,971

Net assets or fund balances, end of year

$1,316,812

Program services expenses (Part IX)

$816,233

Management and general expenses

$137,799

Fundraising expenses

$108,533

Program service expenses (Part III)

$816,233

Program services were 76.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2023

• OUTREACH AND EDUCATION CAMPAIGNSCAMPAIGNS: LMC DEVELOPS HIGH-IMPACT MEDIA AND OUTREACH CAMPAIGNS IN PARTNERSHIP WITH THE LATINO MEDIA SECTOR TO ADVANCE AN INFORMED AND HIGHLY ENGAGED LATINO COMMUNITY AND TO INCREASE PUBLIC AND POLITICAL WILL FOR POLICIES THAT PROMOTE DIVERSITY, INCLUSION, AND RACIAL EQUITY WITH A MAJOR FOCUS LAST YEAR ON THE STOP THE HATE INITAITAVE. WE WORK WITH SEVEREL PARTNERS WITHIN OUR NETWORK OF OVER 25 PRINT, DIGITAL, AND BROADCAST LATINO MEDIA OUTLETS - INCLUDING A COMBINATION OF SMALLER, HYPERLOCAL OUTLETS, AS WELL AS STATEWIDE AND NATIONAL PARTNERS. OUR SMALLER, ETHNIC MEDIA OUTLETS INCLUDE LA NUEVA VOZ AND HISPANIC LA, LLC (GREATER LOS ANGELES), EL POPULAR AND VIDA EN EL VALLE (CENTRAL VALLEY), EL LATINO (SAN DIEGO), VIDA NEWSPAPER (VENTURA COUNTY), EL INFORMADOR DEL VALLE (COACHELLA/INLAND EMPIRE), AND EL TMPANO AND ALIANZA NEWS (SAN FRANCISCO BAY AREA), AMONG OTHERS. OUR STATEWIDE AND NATIONAL PARTNERS INCLUDE THE RADIO BILINGUE, SPANISH BROADCASTING SYSTEM, NBC/TELEMUNDO, AND UNIVISION. THESE PARTNERS HAVE STRENGTH IN ORIGINAL CONTENT CREATION IN ENGLISH AND / OR SPANISH ACROSS MULTIPLE PLATFORMS, INCLUDING DIGITAL AND TRADITIONAL MEDIA AND BROADCAST TELEVISION AND RADIO. THE MAJORITY OF PARTNER OUTLETS SERVE LATINO/LATINA/LATINX, IMMIGRANT AND REFUGEE, AND LIMITED ENGLISH PROFICIENT (LEP) COMMUNITIES. COMBINED, OUR PARTNERS HAVE AN ESTIMATED REACH OF OVER 3 MILLION IN PRINT, RADIO, TV, AND ONLINE IMPRESSIONS.

  Expenses $244,870 · Grants $126,240

• NEWS CONTENT DEVELOPMENT. WE CONTINUED TO BUILD AND EXPAND ON OUR NEWS CONTENT DEVELOPMENT, FOCUSING ON INCREASED EDITING, REPORTING AND CONTENT DEVELOPMENT CAPABILITIES. WE LAUNCHED A WEEKLY DIGITAL NEWSLETTER, CALO NEWS, INCLUDING ACTIVATING ITS SOCIAL MEDIA PRESENCE. OUR CALO NEWS PROGRAM IS AN ENGLISH LANGUAGE NEWS AND MEDIA OUTLET CREATED TO MEET THE NEEDS OF THE GROWING U.S. ADULT LANINX POPULATION BY PROVIDING NEWS COVERAGE ON THE MOST PRESSING ISSUES. OUR OFFICIAL NEWS SITE LAUNCH WAS HELD AS PART OF OUR FIRST ANNUAL SUMMIT AND CURRENTLY REACHES AN EMAIL LIST WITH OVER 7,200 SUBSCRIBERS, AND SOCIAL MEDIA AUDIENCE OF 5K ON FACEBOOK, 2.8K ON INSTAGRAM, AND 9.5K ON "X" (FORMERLY TWITTER).

  Expenses $244,869

• TRAINING & CAPACITY BUILDING. LMC AND OUR AFFILIATED MEDIA ROUNDTABLES ARE WORKING TO BUILD CROSS-SECTOR COALITIONS BETWEEN LATINO AND ETHNIC MEDIA, ISSUE LEADERS, AND COMMUNITY INFLUENCERS TO ENSURE THAT OUR COMMUNITIES HAVE ACCESS TO HIGH-QUALITY INDEPENDENT NEWS WHILE BUILDING RESILIENCY IN THE SECTOR. LAST YEAR WE HELD OUR FIRST ANNUAL SUMMIT ON THE STATE OF THE LATINO MEDIA SECTOR TO FOSTER THIS AREA OF OUR WORK. ATTENDED BY OVER 50 FUNDERS, JOURNALISTS, PARTNER OUTLETS, GOVERNMENT OFFICIALS, AS WELL AS STUDENTS, THE EVENT WAS A CELEBRATION OF OUR COLLECTIVE SUCCESSES AND AN EXPLORATION OF NEXT STEPS IN OUR JOURNEY TO STRENGTHEN THE LATINO MEDIA SECTOR. OUR DISTINGUISHED SPEAKERS INCLUDED DOLORES HUERTA, THE CITY UNIVERSITY OF NEW YORK, UNVISION, ELECTED OFFICIALS, AND OTHERS.WE SERVED APPROXIMATELY 11 MEDIA OUTLETS DURING THE YEAR.

  Expenses $163,247

• ADVOCACY & RESEARCH.AS WE CONTINUED TO BUILD ON LAST YEAR'S RESEARCH ON THE STATE OF COMMUNITY AND ETHNIC MEDIA IN CALIFORNIA TO UNDERSTAND THE CURRENT LANDSCAPE OF THE STATE'S ETHNIC MEDIA, ITS DIVERSITY, CHALLENGES, AND IMPACT - WE HAVE BEEN FURTHER DEVELOPING OUR POLICY AGENDA, INCLUDING ADVANCING OUR FIRST, LMC-SPONSORED A PIECE OF LEGISLATION. LAST YEAR, THE BILL SUCCESSFULLY PASSED THE ASSEMBLY, AND IS NOW IN THE SENATE. WITH A NUMBER OF AMENDMENTS, THE BILL SEEKS TO CREATE A SET ASIDE FOR ETHNIC AND COMMUNITY MEDIA AS WELL AS A NUMBER OF TRANSPARENCY MEASURES ON AD SPENDING REPORTING, CREATING AN EQUAL PLAYING FIELD FOR ETHNIC MEDIA, AND VARIOUS ACCOUNTABILITY MEASURES INCLUDING ONE THAT ENSURES THAT MARKETING AGENCIES MUST SPEND THE VAST MAJORITY OF FUNDING ON MEDIA OUTLETS.

  Expenses $163,247

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

• UNIVISION

  $20,000

  TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

• EL LATINO NEWSPAPER

  $15,000

  TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

• LA NUEVA VOZ

  $14,500

  TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

• VIDA NEWS

  $13,000

  TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

• HISPANIC LA LLC

  $12,740

  TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

• EL INFORMADOR DEL VALLE

  $11,000

  TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

• EL POPULAR

  $11,000

  TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

• IMPREMEDIA LA OPINION

  $10,000

  TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

• SPANISH BROADCASTING SYSTEM

  $10,000

  TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

• ENERGY MEDIA

  $9,000

  TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type

form_990

Tax year

2023

Filed

14 February 2025

IRS schema version

2023v6.0

Source object

202500519349301450

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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