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LATINO MEDIA COLLABORATIVE

EIN 85-4098339 LOS ANGELES, CA

Revenue 2024
$1,572,975
Expenses 2024
$1,677,410

Program services were 80.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
A30
Classification
2000
Street
360 E 2ND ST STE 800

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

Latino Media Collaborative's mission is to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy. The Organization envisions a future where Latino media thrives across the Southwest, challenges the dominant narrative using a Letino lens, and provides high quality, culturally responsive content that promotes civic engagement.

  • NEWS CONTENT DEVELOPMENT:WE CONTINUED TO BUILD AND EXPAND ON OUR NEWS CONTENT DEVELOPMENT, FOCUSING ON INCREASED EDITING, REPORTING AND CONTENT DEVELOPMENT CAPABILITIES. WE LAUNCHED A WEEKLY DIGITAL NEWSLETTER, CALO NEWS, INCLUDING ACTIVATING ITS SOCIAL MEDIA PRESENCE. OUR CALO NEWS PROGRAM IS AN ENGLISH LANGUAGE NEWS AND MEDIA OUTLET CREATED TO MEET THE NEEDS OF THE GROWING U.S. ADULT LATINX POPULATION BY PROVIDING NEWS COVERAGE ON THE MOST PRESSING ISSUES. OUR OFFICIAL NEWS SITE LAUNCH WAS HELD AS PART OF OUR FIRST ANNUAL SUMMIT AND CURRENTLY REACHES AN EMAIL LIST WITH OVER 7,200 SUBSCRIBERS, AND SOCIAL MEDIA AUDIENCE OF 5K ON FACEBOOK, 2.8K ON INSTAGRAM, AND 9.5K ON "X" (FORMERLY TWITTER).

    Expenses $594,934 · Revenue $29,500

  • OUTREACH AND EDUCATION CAMPAIGNSLATINO MEDIA COLLABORATIVE DEVELOPS HIGH-IMPACT MEDIA AND OUTREACH CAMPAIGNS IN PARTNERSHIP WITH THE LATINO MEDIA SECTOR TO ADVANCE AN INFORMED AND HIGHLY ENGAGED LATINO COMMUNITY AND TO INCREASE PUBLIC AND POLITICAL WILL FOR POLICIES THAT PROMOTE DIVERSITY, INCLUSION, AND RACIAL EQUITY WITH A MAJOR FOCUS LAST YEAR ON THE STOP THE HATE INITIATIVE. WE WORK WITH SEVERAL PARTNERS WITHIN OUR NETWORK OF OVER 25 PRINT, DIGITAL, AND BROADCAST LATINO MEDIA OUTLETS - INCLUDING A COMBINATION OF SMALLER, HYPERLOCAL OUTLETS, AS WELL AS STATEWIDE AND NATIONAL PARTNERS. OUR SMALLER, ETHIC MEDIA OUTLETS INCLUDE LA NUEVA VOZ AND HISPANIC LA, LLC (GREATER LOS ANGELES), EL POPULAR AND VIDA EN EL VALLE (CENTRAL VALLEY), EL LATINO (SAN DIEGO), VIDA NEWSPAPER (VENTURA COUNTY), EL INFORMADOR DEL VALLE (COACHELLA / INLAND EMPIRE), AND EL TMPANO AND ALIANZA NEWS (SAN FRANCISCO BAY AREA), AMONG OTHERS. OUR STATEWIDE AND NATIONAL PARTNERS INCLUDE THE RADIO BILINGUE, SPANISH BROADCASTING SYSTEM, NBC/TELEMUNDO, AND UNIVISION. THESE PARTNERS HAVE STRENGTH IN ORIGINAL CONTENT CREATION IN ENGLISH AND / OR SPANISH ACROSS MULTIPLE PLATFORMS, INCLUDING DIGITAL AND TRADITIONAL MEDIA AND BROADCAST TELEVISION AND RADIO. THE MAJORITY OF PARTNER OUTLETS SERVE LATINO/LATINA/LATINX, IMMIGRANT AND REFUGEE, AND LIMITED ENGLISH PROFICIENT (LEP) COMMUNITIES. COMBINED, OUR PARTNERS HAVE AN ESTIMATED REACH OF OVER 3 MILLION IN PRINT, RADIO, TV, AND ONLINE IMPRESSIONS.

    Expenses $512,027

  • ADVOCACY AND RESEARCH:LMC PERFORMS RESEARCH ON THE STATE OF COMMUNITY AND ETHNIC MEDIA IN CALIFORNIA TO UNDERSTAND THE CURRENT LANDSCAPE OF THE STATES ETHNIC MEDIA, ITS DIVERSITY, CHALLENGES, AND IMPACT. WE USE THIS RESEARCH TO DEVELOP OUR POLICY AGENDA, INCLUDING ADVANCING LMC-SPONSORED LEGISLATION. CURRENT LEGISLATIVE EFFORTS SEEK TO CREATE A SET ASIDE FOR ETHNIC AND COMMUNITY MEDIA AS WELL AS A NUMBER OF TRANSPARENCY MEASURES ON AD SPENDING REPORTING, CREATING AN EQUAL PLAYING FIELD FOR ETHNIC MEDIA, AND VARIOUS ACCOUNTABILITY MEASURES INCLUDING ONE THAT ENSURES THAT MARKETING AGENCIES MUST SPEND THE VAST MAJORITY OF FUNDING ON MEDIA OUTLETS.

    Expenses $137,457

  • TRAINING & CAPACITY BUILDING:LMC AND OUR AFFILIATED MEDIA ROUNDTABLES ARE WORKING TO BUILD CROSS-SECTOR COALITIONS BETWEEN LATINO AND ETHNIC MEDIA, ISSUE LEADERS, AND COMMUNITY INFLUENCERS TO ENSURE THAT OUR COMMUNITIES HAVE ACCESS TO HIGH-QUALITY INDEPENDENT NEWS WHILE BUILDING RESILIENCY IN THE SECTOR. IN 2022 WE HELD OUR FIRST ANNUAL SUMMIT ON THE STATE OF THE LATINO MEDIA SECTOR TO FOSTER THIS AREA OF OUR WORK. ATTENDED BY OVER 50 FUNDERS, JOURNALISTS, PARTNER OUTLETS, GOVERNMENT OFFICIALS, AS WELL AS STUDENTS, THE EVENT WAS A CELEBRATION OF OUR COLLECTIVE SUCCESSES AND AN EXPLORATION OF NEXT STEPS IN OUR JOURNEY TO STRENGTHEN THE LATINO MEDIA SECTOR. OUR DISTINGUISHED SPEAKERS INCLUDED DOLORES HUERTA, THE CITY UNIVERSITY OF NEW YORK, UNVISION, ELECTED OFFICIALS, AND OTHERS. WE SERVED APPROXIMATELY 11 MEDIA OUTLETS DURING THE YEAR.

    Expenses $104,428

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • ARTURO CARMONA

    President

    Total calculated
    $121,000
    From this org
    $121,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • OSVALDO ALBORNOZ

    FMR GEN MGR

    Total calculated
    $120,000
    From this org
    $120,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • ESPERANZA GUEVARA

    Director

    Total calculated
    $77,427
    From this org
    $69,823
    From related orgs
    $0
    Other
    $7,604
    Hours/week
    40

  • BENJAMIN TORRES

    Chairman

    Total calculated
    $0
    Hours/week
    0.5

  • EFRAIN ESCOBEDO

    Director

    Total calculated
    $0
    Hours/week
    0.5

  • ARMANDO GUDINO

    Director

    Total calculated
    $0
    Hours/week
    0.5

  • GABRIEL LERNER

    Director

    Total calculated
    $0
    Hours/week
    0.5

  • CYNTHIA MORENO

    Director

    Total calculated
    $0
    Hours/week
    0.5

  • JESSICA GONZALEZ

    Director

    Total calculated
    $0
    Hours/week
    0.5

  • LAURA CASTANEDA

    Director

    Total calculated
    $0
    Hours/week
    0.5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $1,572,975
    Expenses
    $1,677,410
    Contributions
    $1,543,475
    Grants paid
    $0
  • 2023
    Revenue
    $1,583,671
    Expenses
    $1,046,916
    Contributions
    $1,583,671
    Grants paid
    $126,240
  • 2023
    Revenue
    $1,900,171
    Expenses
    $1,062,565
    Contributions
    $1,900,171
    Grants paid
    $126,240
  • 2022
    Revenue
    $392,505
    Expenses
    $662,823
    Contributions
    $391,455
    Grants paid
    $63,450

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $915,619
    Expenses
    $166,096
    Assets (EOY)
    $785,136

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

  • THE SAN FERNANDO VALLEY SUN

    $38,450

    2022 TO EXPAND MEDIA COVERAGE OF LOS ANGELES PUBLIC EDUCATION.

  • UNIVISION

    $20,000

    2023 TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

  • EL LATINO NEWSPAPER

    $15,000

    2023 TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

  • LA NUEVA VOZ

    $14,500

    2023 TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

  • VIDA NEWS

    $13,000

    2023 TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

  • HISPANIC LA LLC

    $12,740

    2023 TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

  • EL INFORMADOR DEL VALLE

    $11,000

    2023 TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

  • EL POPULAR

    $11,000

    2023 TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

  • IMPREMEDIA LA OPINION

    $10,000

    2023 TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

  • SPANISH BROADCASTING SYSTEM

    $10,000

    2023 TO SUPPORT PUBLIC AWARENESS EFFORTS OF THE STOP THE HATE PROGRAM ADMINISTERED BY THE CALIFORNIA DEPARTMENT OF SOCIAL SERVICES (CDSS).

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.