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Nonprofiteer
← POCONO MOUNTAINS VACATION BUREAU INC

Form 990 for tax year 2025

Filed by POCONO MOUNTAINS VACATION BUREAU INC.

Totals

Total revenue
$16,972,724
Total expenses
$17,449,048
Contributions and grants received
$15,655,712
Grants paid
$752,264
Program service revenue
$1,090,907
Investment income
$191,746
Other revenue
$34,359
Total assets, end of year
$13,041,318
Total liabilities, end of year
$3,006,058
Net assets or fund balances, end of year
$10,035,260
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
$15,958,052

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $3,360

  • 1e · Government grants (contributions)

    $15,652,352

  • 2a · Program service revenue: MARKETING REVENUE FROM MEMBERS

    total $703,653 · related or exempt $703,653

  • 2b · Program service revenue: MEMBERSHIP DUES

    total $180,311 · related or exempt $180,311

  • 2c · Program service revenue: ADVERTISING AND PROMOTION

    total $169,722 · related or exempt $169,722

  • 2d · Program service revenue: HOSTED EVENTS AND COMMITTEE INC

    total $37,221 · related or exempt $37,221

  • 3 · Investment income

    total $213,780 · excluded $213,780

  • 7a · Gross sales of assets other than inventory

    other assets $82,924

  • 7b · Less cost or other basis and sales expenses

    other assets $104,958

  • 7c · Gain or loss

    other assets -$22,034

  • 7d · Net gain or loss

    total -$22,034 · excluded -$22,034

  • 8a · Fundraising events: gross income

    $0

  • 8a · Fundraising events: contributions included on line 1c

    $3,360

  • 8b · Fundraising events: direct expenses

    $0

  • 8c · Net income from fundraising events

    total $0

  • 11a · Other revenue: CREDIT CARD AWARDS

    total $33,959 · excluded $33,959

  • 11b · Other revenue: MISCELLANEOUS

    total $400 · excluded $400

  • 11e · Other revenue, total

    $34,359

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $752,264

  • 5 · Compensation of officers, directors and key employees

    total $855,336

  • 7 · Other salaries and wages

    total $2,505,723

  • 8 · Pension plan contributions

    total $72,890

  • 9 · Other employee benefits

    total $398,964

  • 10 · Payroll taxes

    total $248,804

  • 11c · Fees: accounting

    total $35,508

  • 11d · Fees: lobbying

    total $78,756

  • 11g · Fees: other

    total $229,048

  • 12 · Advertising and promotion

    total $10,654,344

  • 13 · Office expenses

    total $294,128

  • 14 · Information technology

    total $181,844

  • 16 · Occupancy

    total $213,665

  • 17 · Travel

    total $246,549

  • 20 · Interest

    total $35,294

  • 22 · Depreciation, depletion and amortization

    total $410,410

  • 23 · Insurance

    total $71,321

  • 24a · Other expenses: SUBSCRIPTIONS AND DUES

    total $119,088

  • 24b · Other expenses: MEMBERSHIPS

    total $42,547

  • 24c · Other expenses: MISCELLANEOUS

    total $2,565

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,963,871 · end of year $3,796,967

  • 2 · Savings and temporary cash investments

    beginning of year $18,678 · end of year $319

  • 4 · Accounts receivable

    beginning of year $3,779,616 · end of year $3,902,977

  • 9 · Prepaid expenses and deferred charges

    beginning of year $242,702 · end of year $315,884

  • 10a · Land, buildings and equipment: cost or other basis

    $3,873,075

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,021,694

  • 10c · Land, buildings and equipment, net

    beginning of year $1,699,494 · end of year $1,851,381

  • 11 · Investments: publicly traded securities

    beginning of year $4,935,293 · end of year $3,102,098

  • 14 · Intangible assets

    beginning of year $1,452 · end of year $1,117

  • 15 · Other assets

    beginning of year $0 · end of year $70,575

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,040,936 · end of year $1,944,563

  • 19 · Deferred revenue

    beginning of year $575,827 · end of year $499,435

  • 23 · Secured mortgages and notes payable

    beginning of year $512,759 · end of year $490,400

  • 25 · Other liabilities

    beginning of year $0 · end of year $71,660

  • 27 · Net assets without donor restrictions

    beginning of year $10,511,584 · end of year $10,035,260

Mission and programs · 2025

Mission

THE MISSION OF THE POCONO MOUNTAINS VACATION BUREAU IS TO PROMOTE THE POCONO MOUNTAINS, PA, TOURIST DESTINATIONS OF CARBON, MONROE, PIKE AND WAYNE COUNTIES AS THE DESIGNATED TOURIST PROMOTION AGENCY. TO ENHANCE THE ECONOMIC AND ENVIRONMENTAL WELL-BEING OF OUR REGION AND MEMBERS THROUGH THE PROMOTION OF TOURISM AND THE COMPREHENSIVE MARKETING OF OUR DESTINATION.

Activities or mission (Part I)

THE MISSION OF THE POCONO MOUNTAINS VACATION BUREAU, INC. IS TO ENHANCE THE ECONOMIC AND ENVIRONMENTAL WELL-BEING OF OUR REGION AND MEMBERS THROUGH THE PROMOTION OF TOURISM AND THE COMPREHENSIVE MARKETING OF OUR DESTINATION.

  • WE PROMOTE THE POCONO MOUNTAIN AREA ECONOMIC AND ENVIRONMENTAL WELL-BEING THROUGH THE PROMOTION OF TOURISM AND THE COMPREHENSIVE MARKETING OF OUR DESTINATION.

    Expenses $15,958,052 · Grants $752,264 · Revenue $1,090,907

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Bill Colavito

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Genevieve Reese

    1ST VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Bill Rader

    2ND VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • David Makarsky

    3RD VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Ben May

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Andy Forte

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Andy Worthington

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Bridget Gelderman

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Corey Robinson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Dante Trapasso

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Don Pleau

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Donna Smith

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Dr Sylvester Williams

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Eric Ehrhardt

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Eric Lansberry

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Jason Bays

    BOARD MEMBER (AS OF 11/2025)

    Total calculated
    $0
    Hours/week
    1

  • Jeff Rudder

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Jim Dailey

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • John Kiesendahl

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Justin Genzlinger

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Rachel Waszczak

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Rob Howell

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Rory O'Fee

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Sierra Fogal

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Trip Ruvane

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Kit Pappas

    BOARD MEMBER (6/25 TO 10/25)

    Total calculated
    $0
    Hours/week
    1

  • Christopher Barrett

    PRESIDENT/CEO/SECRETARY

    Total calculated
    $379,950
    From this org
    $323,321
    From related orgs
    $0
    Other
    $56,629
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $323,321
    Bonus
    $0
    Other
    $0
    Deferred
    $13,779
    Nontaxable benefits
    $42,850
    Filer's total
    $379,950

  • Brian Bossuyt

    CMO/EVP

    Total calculated
    $246,330
    From this org
    $208,461
    From related orgs
    $0
    Other
    $37,869
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $208,461
    Bonus
    $0
    Other
    $0
    Deferred
    $9,240
    Nontaxable benefits
    $28,629
    Filer's total
    $246,330

  • Jamie Schmeelk

    CFO

    Total calculated
    $229,056
    From this org
    $200,981
    From related orgs
    $0
    Other
    $28,075
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $200,981
    Bonus
    $0
    Other
    $0
    Deferred
    $10,203
    Nontaxable benefits
    $17,872
    Filer's total
    $229,056

  • Marlyn Kissner

    VP AND DIRECTOR OF MEMBERS

    Total calculated
    $155,009
    From this org
    $145,727
    From related orgs
    $0
    Other
    $9,282
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $145,727
    Bonus
    $0
    Other
    $0
    Deferred
    $7,286
    Nontaxable benefits
    $1,996
    Filer's total
    $155,009

  • Molly Moore

    DIRECTOR OF MARKETING

    Total calculated
    $110,368
    From this org
    $103,651
    From related orgs
    $0
    Other
    $6,717
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2025
Filed
16 September 2026
IRS schema version
2025v4.2
Source object
202642619349300009

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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