Skip to content
Nonprofiteer
← PURE INC

Form 990 for tax year 2024

Filed by PURE INC.

Totals

Total revenue
$30,954,278
Total expenses
$30,667,956
Contributions and grants received
$30,522,356
Grants paid
$28,903,325
Program service revenue
$431,922
Investment income
$0
Other revenue
$0
Total assets, end of year
$1,377,996
Total liabilities, end of year
$2,062
Net assets or fund balances, end of year
$1,375,934
Program services expenses (Part IX)
$30,567,357
Management and general expenses
$100,599
Fundraising expenses
$0
Program service expenses (Part III)
$30,567,357

Program services were 99.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $76,792

  • 1f · All other contributions, gifts and grants

    $30,445,564

  • 2a · Program service revenue: BILLABLE SERVICES

    total $431,922 · related or exempt $431,922

  • 8a · Fundraising events: gross income

    $36,890

  • 8a · Fundraising events: contributions included on line 1c

    $76,792

  • 8b · Fundraising events: direct expenses

    $36,890

  • 8c · Net income from fundraising events

    total $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $28,671,087 · program services $28,671,087

  • 3 · Grants to foreign organizations and individuals

    total $232,238 · program services $232,238

  • 11g · Fees: other

    total $982,990 · program services $884,691 · management and general $98,299

  • 24a · Other expenses: WRITE OFF A/R

    total $451,732 · program services $451,732

  • 24b · Other expenses: BANK & CREDIT CARD FEES

    total $329,909 · program services $327,609 · management and general $2,300

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $411,642 · end of year $1,044,475

  • 4 · Accounts receivable

    beginning of year $782,737 · end of year $333,521

  • 17 · Accounts payable and accrued expenses

    beginning of year $104,767 · end of year $2,062

  • 29 · Capital stock, trust principal or current funds

    beginning of year $0 · end of year $0

  • 30 · Paid-in or capital surplus, or land, building or equipment fund

    beginning of year $0 · end of year $0

  • 31 · Retained earnings, endowment or other funds

    beginning of year $1,089,612 · end of year $1,375,934

Mission and programs · 2024

Mission

PURE, INC. HELPS GROW A CULTURE OF GENEROSITY THROUGH HIGH-VOLUME PEER-TO- PEER FUNDRAISING AND CROWD-FUNDING SOLUTIONS. BY PROVIDING AID, AWARENESS, AND SUPPORT, PURE INC. MOBILIZES PEOPLE AND RESOURCES TO MAKE AN IMPACT WHERE EVERYONE CAN ENGAGE AND MAKE A DIFFERENCE.

Activities or mission (Part I)

PURE CHARITY BUILDS WORLD-CLASS TECHNOLOGY SOLUTIONS FOR NONPROFITS AND THEIR COMMUNITIES TO INCREASE DONOR ADVOCACY INITIATIVES AND FUNDRAISING RESULTS, WHILE REDUCING TECHNOLOGY AND OPERATIONAL COSTS.

  • PURE CHARITY GIFT & GRANTS: VARIOUS GRANTS TO SUPPORT PROJECTS IN THE AREAS OF FOOD, FREEDOM, HEALTH, OPPORTUNITY, WATER, AND RELIEF.

    Expenses $30,567,357 · Grants $28,903,326

As filed on the 2024 return.

Listed in Part VII

  • Kristin Copher Buse

    PRESIDENT

    Total calculated
    $0
    Hours/week
    20 + 20 related

  • Michael Gebhart

    TREASURER

    Total calculated
    $0
    Hours/week
    2

  • Adam Coleman

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related partnerships

Part III: related organizations taxable as a partnership, with the filer's share.

  • CAUSEMETRIC GROUP LLC

    TECHNOLOGY · AR · 84.76% owned · general or managing partner

  • PURE CHARITY PARTNERS LLC

    TECHNOLOGY · AR

Provenance

Return type
form_990
Tax year
2024
Filed
30 October 2025
IRS schema version
2024v5.2
Source object
202533169349305043

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.