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Nonprofiteer
← ROOTED WI INC

Form 990 for tax year 2024

Filed by ROOTED WI INC.

Totals

Total revenue
$1,047,057
Total expenses
$1,435,261
Contributions and grants received
$780,041
Grants paid
$103
Program service revenue
$188,885
Investment income
$52,321
Other revenue
$25,810
Total assets, end of year
$3,714,443
Total liabilities, end of year
$1,162,474
Net assets or fund balances, end of year
$2,551,969
Program services expenses (Part IX)
$1,050,772
Management and general expenses
$262,896
Fundraising expenses
$121,593
Program service expenses (Part III)
$1,050,772

Program services were 73.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $15,104

  • 1e · Government grants (contributions)

    $382,385

  • 1f · All other contributions, gifts and grants

    $382,552

  • 2a · Program service revenue: GARDENS INCOME

    total $82,313 · related or exempt $82,313

  • 2b · Program service revenue: FEES FOR SERVICES

    total $75,100 · related or exempt $75,100

  • 2c · Program service revenue: FARM INCOME

    total $31,447 · related or exempt $31,447

  • 2d · Program service revenue: LEASE INCOME

    total $25 · related or exempt $25

  • 3 · Investment income

    total $52,321 · excluded $52,321

  • 11d · All other revenue

    total $25,810 · excluded $25,810

  • 11e · Other revenue, total

    $25,810

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $103 · program services $103

  • 5 · Compensation of officers, directors and key employees

    total $156,405 · program services $111,957 · management and general $28,007 · fundraising $16,441

  • 7 · Other salaries and wages

    total $680,695 · program services $487,250 · management and general $121,891 · fundraising $71,554

  • 8 · Pension plan contributions

    total $3,383 · program services $2,421 · management and general $606 · fundraising $356

  • 9 · Other employee benefits

    total $57,636 · program services $41,256 · management and general $10,321 · fundraising $6,059

  • 10 · Payroll taxes

    total $62,053 · program services $44,418 · management and general $11,112 · fundraising $6,523

  • 11b · Fees: legal

    total $3,340 · management and general $3,340

  • 11c · Fees: accounting

    total $47,047 · management and general $47,047

  • 11g · Fees: other

    total $69,470 · program services $62,513 · management and general $4,383 · fundraising $2,574

  • 13 · Office expenses

    total $133,244 · program services $124,547 · management and general $5,580 · fundraising $3,117

  • 14 · Information technology

    total $19,635 · program services $16,500 · management and general $2,023 · fundraising $1,112

  • 16 · Occupancy

    total $96,513 · program services $75,004 · management and general $13,569 · fundraising $7,940

  • 17 · Travel

    total $16,129 · program services $15,177 · management and general $751 · fundraising $201

  • 19 · Conferences, conventions and meetings

    total $11,552 · program services $9,826 · management and general $1,138 · fundraising $588

  • 20 · Interest

    total $201 · management and general $201

  • 22 · Depreciation, depletion and amortization

    total $58,603 · program services $49,007 · management and general $6,046 · fundraising $3,550

  • 23 · Insurance

    total $18,937 · program services $10,713 · management and general $6,655 · fundraising $1,569

  • 24e · All other expenses

    total $315 · program services $80 · management and general $226 · fundraising $9

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $260,448 · end of year $248,631

  • 2 · Savings and temporary cash investments

    beginning of year $1,417,188 · end of year $1,134,674

  • 3 · Pledges and grants receivable

    beginning of year $173,316 · end of year $176,639

  • 4 · Accounts receivable

    beginning of year $44,795 · end of year $35,437

  • 9 · Prepaid expenses and deferred charges

    beginning of year $15,290 · end of year $5,851

  • 10a · Land, buildings and equipment: cost or other basis

    $1,099,065

  • 10b · Land, buildings and equipment: accumulated depreciation

    $173,861

  • 10c · Land, buildings and equipment, net

    beginning of year $966,206 · end of year $925,204

  • 15 · Other assets

    beginning of year $1,215,093 · end of year $1,188,007

  • 17 · Accounts payable and accrued expenses

    beginning of year $34,800 · end of year $29,902

  • 25 · Other liabilities

    beginning of year $1,129,358 · end of year $1,132,572

  • 27 · Net assets without donor restrictions

    beginning of year $2,700,233 · end of year $2,376,769

  • 28 · Net assets with donor restrictions

    beginning of year $227,945 · end of year $175,200

Mission and programs · 2024

Mission

WE ENVISION COLLABORATIONS ROOTED IN FOOD, LAND AND LEARNING SO THAT PEOPLE CAN GROW AND THRIVE IN HEALTHY, EQUITABLE AND SUSTAINABLE NEIGHBORHOODS.

Activities or mission (Part I)

COLLABORATIONS ROOTED IN FOOD, LAND, AND LEARNING.

  • LAND AND GARDENS-INCLUDES MANAGEMENT OF TROY GARDENS AND THE GARDENS NETWORK. TROY GARDENS FARM AND GARDENS CONSISTS OF 26 ACRES OF OPEN SPACE LAND FOR COMMUNITY-BASED FOOD PRODUCTION AND NATURAL AREAS RESTORATION MANAGEMENT. PROGRAMS ARE DEVELOPED IN ORDER TO FULFILL THE ORGANIZATION'S GOALS OF DEVELOPING THE LAND IN A SUSTAINABLE MANNER, IMPROVING FOOD SECURITY FOR MADISON'S NORTHSIDE RESIDENTS, AND PROVIDING EDUCATIONAL PROGRAMS ON GARDENING, NATURAL AREAS RESTORATION, FOOD PREPARATION, NUTRITION, AND ENVIRONMENTAL EDUCATION. THE GARDENS NETWORK IS A COLLABORATIVE PARTNERSHIP BETWEEN ROOTED WI, DANE COUNTY UW-EXTENSION, AND THE CITY OF MADISON. THE PARTNERSHIP FOSTERS COMMUNITY GARDENING AND GREENING IN MADISON AND DANE COUNTY. IT FUNCTIONS AS A CONNECTOR OF RESOURCES FOR GARDENERS AND GARDEN LEADERS, ORGANIZATIONS, MUNICIPALITIES, INITIATIVES, AND PROGRAMS WORKING ON COMMUNITY FOOD ISSUES. VARIOUS OTHER ACTIVITIES INCLUDE OFFERINGS OF WORKSHOPS, COURSES, FIELD TRIPS, AND TOURS; AND THE CAPITAL VEGETABLE GARDEN ON MADISON'S CAPITAL SQUARE.

    Expenses $318,362 · Revenue $31,447

  • BADGER ROCK NEIGHBORHOOD CENTER-THE BADGER ROCK NEIGHBORHOOD CENTER (BRNC) SERVES AS A MULTI-GENERATIONAL NEIGHBORHOOD HUB FOR SOCIALIZING, LEARNING, TRAINING, RESEARCH, AND HEALTHY RESILIENT LIVING. THE CENTER OFFERS MONTHLY COMMUNITY DINNERS (AVERAGE ATTENDANCE 150 PEOPLE; HIGHEST ATTENDANCE 300 PEOPLE) AND PROVIDES SPACE FOR COMMUNITY EVENTS, INCLUDING SERVING AS THE NEIGHBORHOOD POLLING PLACE (VOTER TURNOUT ABOVE 90% IN PRESIDENTIAL ELECTIONS), GATHERINGS, AND ENRICHING PROGRAMMING FOR ALL AGES. BRNC ALSO OFFERS GARDENING AND CULINARY EDUCATION TO BADGER ROCK MIDDLE SCHOOL STUDENTS AND FAMILIES. ROOTED WI STAFF ALSO OPERATE AN ONSITE EDUCATIONAL FARM, SCHOOL GARDENS, A FOOD FOREST, AND MANAGE 46 COMMUNITY GARDEN PLOTS.

    Expenses $269,299 · Grants $103 · Revenue $25

  • FARM - PROGRAM INCLUDES BEGINNING FARMER TRAINING, COMMUNITY SUPPORTED AGRICULTURE, FARM STAND, AND SELLING WHOLESALE FIELD CROPS, CUT HERBS, AND SPROUTS TO A SMALL NUMBER OF LOCAL GROCERY STORES.

    Expenses $236,415 · Revenue $82,313

  • YOUTH AND SCHOOL GARDENS - PARTICIPANTS WILL LEARN ABOUT THE SPECIAL CHARACTERISTICS OF URBAN FOOD PRODUCTION, INCLUDING THE DISTRIBUTION AND MARKETING OF URBAN-GROWN FOOD, POST-HARVEST PROCESSING AND STORAGE, REMEDIATION OF URBAN SOILS, RELEVANT POLICY ISSUES, AND MORE. THIS BREADTH OF TRAINING CAN PREPARE PARTICIPANTS FOR A WIDE RANGE OF CAREERS AND SERVICE OPPORTUNITIES INCLUDING AND BEYOND FARMING, SUCH AS STARTING FOOD BUSINESSES, WORKING FOR NONPROFIT ORGANIZATIONS ENGAGED IN FOOD SYSTEMS WORK, HORTICULTURAL THERAPY, SCHOOL GARDENS, ENVIRONMENTAL EDUCATION, AND EVEN THE PEACE CORPS.

    Expenses $226,696 · Revenue $75,100

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • JOE SENSENBRENNER

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • JIM BRADLEY

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • NICHOLAS HAYES

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • BRIGID ELLIOTT-BOGER

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • DEIRDRE GARTON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • AZURE FUDGE HART

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • FRANCESCA HONG

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • CHRISTOPHER KILGOUR

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • HAROLD MAYER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • MARY ELLYN SENSENBRENNER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • POLLY DALTON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • NINA GEHAN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • JASMINE BANKS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • VIRGINIA HUGHES

    CO-EXECUTIVE DIRECTOR

    Total calculated
    $75,441
    From this org
    $74,694
    From related orgs
    $0
    Other
    $747
    Hours/week
    40
  • HEDI RUDD

    CO-EXECUTIVE DIRECTOR

    Total calculated
    $80,965
    From this org
    $71,878
    From related orgs
    $0
    Other
    $9,087
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
18 July 2025
IRS schema version
2024v5.2
Source object
202512029349300646

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