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ROOTED WI INC

EIN 39-1854762 MADISON, WI

Revenue 2024
$1,047,057
Expenses 2024
$1,435,261

Program services were 73.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
C30
Classification
1000
Street
517 E BADGER RD

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

WE ENVISION COLLABORATIONS ROOTED IN FOOD, LAND AND LEARNING SO THAT PEOPLE CAN GROW AND THRIVE IN HEALTHY, EQUITABLE AND SUSTAINABLE NEIGHBORHOODS.

Activities or mission (Part I)

COLLABORATIONS ROOTED IN FOOD, LAND, AND LEARNING.

  • LAND AND GARDENS-INCLUDES MANAGEMENT OF TROY GARDENS AND THE GARDENS NETWORK. TROY GARDENS FARM AND GARDENS CONSISTS OF 26 ACRES OF OPEN SPACE LAND FOR COMMUNITY-BASED FOOD PRODUCTION AND NATURAL AREAS RESTORATION MANAGEMENT. PROGRAMS ARE DEVELOPED IN ORDER TO FULFILL THE ORGANIZATION'S GOALS OF DEVELOPING THE LAND IN A SUSTAINABLE MANNER, IMPROVING FOOD SECURITY FOR MADISON'S NORTHSIDE RESIDENTS, AND PROVIDING EDUCATIONAL PROGRAMS ON GARDENING, NATURAL AREAS RESTORATION, FOOD PREPARATION, NUTRITION, AND ENVIRONMENTAL EDUCATION. THE GARDENS NETWORK IS A COLLABORATIVE PARTNERSHIP BETWEEN ROOTED WI, DANE COUNTY UW-EXTENSION, AND THE CITY OF MADISON. THE PARTNERSHIP FOSTERS COMMUNITY GARDENING AND GREENING IN MADISON AND DANE COUNTY. IT FUNCTIONS AS A CONNECTOR OF RESOURCES FOR GARDENERS AND GARDEN LEADERS, ORGANIZATIONS, MUNICIPALITIES, INITIATIVES, AND PROGRAMS WORKING ON COMMUNITY FOOD ISSUES. VARIOUS OTHER ACTIVITIES INCLUDE OFFERINGS OF WORKSHOPS, COURSES, FIELD TRIPS, AND TOURS; AND THE CAPITAL VEGETABLE GARDEN ON MADISON'S CAPITAL SQUARE.

    Expenses $318,362 · Revenue $31,447

  • BADGER ROCK NEIGHBORHOOD CENTER-THE BADGER ROCK NEIGHBORHOOD CENTER (BRNC) SERVES AS A MULTI-GENERATIONAL NEIGHBORHOOD HUB FOR SOCIALIZING, LEARNING, TRAINING, RESEARCH, AND HEALTHY RESILIENT LIVING. THE CENTER OFFERS MONTHLY COMMUNITY DINNERS (AVERAGE ATTENDANCE 150 PEOPLE; HIGHEST ATTENDANCE 300 PEOPLE) AND PROVIDES SPACE FOR COMMUNITY EVENTS, INCLUDING SERVING AS THE NEIGHBORHOOD POLLING PLACE (VOTER TURNOUT ABOVE 90% IN PRESIDENTIAL ELECTIONS), GATHERINGS, AND ENRICHING PROGRAMMING FOR ALL AGES. BRNC ALSO OFFERS GARDENING AND CULINARY EDUCATION TO BADGER ROCK MIDDLE SCHOOL STUDENTS AND FAMILIES. ROOTED WI STAFF ALSO OPERATE AN ONSITE EDUCATIONAL FARM, SCHOOL GARDENS, A FOOD FOREST, AND MANAGE 46 COMMUNITY GARDEN PLOTS.

    Expenses $269,299 · Grants $103 · Revenue $25

  • FARM - PROGRAM INCLUDES BEGINNING FARMER TRAINING, COMMUNITY SUPPORTED AGRICULTURE, FARM STAND, AND SELLING WHOLESALE FIELD CROPS, CUT HERBS, AND SPROUTS TO A SMALL NUMBER OF LOCAL GROCERY STORES.

    Expenses $236,415 · Revenue $82,313

  • YOUTH AND SCHOOL GARDENS - PARTICIPANTS WILL LEARN ABOUT THE SPECIAL CHARACTERISTICS OF URBAN FOOD PRODUCTION, INCLUDING THE DISTRIBUTION AND MARKETING OF URBAN-GROWN FOOD, POST-HARVEST PROCESSING AND STORAGE, REMEDIATION OF URBAN SOILS, RELEVANT POLICY ISSUES, AND MORE. THIS BREADTH OF TRAINING CAN PREPARE PARTICIPANTS FOR A WIDE RANGE OF CAREERS AND SERVICE OPPORTUNITIES INCLUDING AND BEYOND FARMING, SUCH AS STARTING FOOD BUSINESSES, WORKING FOR NONPROFIT ORGANIZATIONS ENGAGED IN FOOD SYSTEMS WORK, HORTICULTURAL THERAPY, SCHOOL GARDENS, ENVIRONMENTAL EDUCATION, AND EVEN THE PEACE CORPS.

    Expenses $226,696 · Revenue $75,100

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • JOE SENSENBRENNER

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • JIM BRADLEY

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • NICHOLAS HAYES

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • BRIGID ELLIOTT-BOGER

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • DEIRDRE GARTON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • AZURE FUDGE HART

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • FRANCESCA HONG

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • CHRISTOPHER KILGOUR

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • HAROLD MAYER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MARY ELLYN SENSENBRENNER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • POLLY DALTON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • NINA GEHAN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JASMINE BANKS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • VIRGINIA HUGHES

    CO-EXECUTIVE DIRECTOR

    Total calculated
    $75,441
    From this org
    $74,694
    From related orgs
    $0
    Other
    $747
    Hours/week
    40

  • HEDI RUDD

    CO-EXECUTIVE DIRECTOR

    Total calculated
    $80,965
    From this org
    $71,878
    From related orgs
    $0
    Other
    $9,087
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $1,047,057
    Expenses
    $1,435,261
    Contributions
    $780,041
    Grants paid
    $103
  • 2023
    Revenue
    $1,317,205
    Expenses
    $1,636,121
    Contributions
    $910,168
    Grants paid
    $376
  • 2022
    Revenue
    $1,296,594
    Expenses
    $1,625,981
    Contributions
    $993,293
    Grants paid
    $410

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $971,353
    Expenses
    $1,488,191
    Assets (EOY)
    $3,633,286

  • 2020 · 990

    Revenue
    $2,689,987
    Expenses
    $1,455,213
    Assets (EOY)
    $4,313,523

  • 2019 · 990

    Revenue
    $394,836
    Expenses
    $516,676
    Assets (EOY)
    $5,555,941

  • 2018 · 990

    Revenue
    $437,569
    Expenses
    $701,812
    Assets (EOY)
    $5,653,516

  • 2017 · 990

    Revenue
    $535,409
    Expenses
    $562,695
    Assets (EOY)
    $6,016,792

  • 2016 · 990

    Revenue
    $1,003,898
    Expenses
    $1,095,545
    Assets (EOY)
    $6,037,460

  • 2015 · 990

    Revenue
    $1,079,927
    Expenses
    $1,427,998
    Assets (EOY)
    $6,148,616

  • 2014 · 990

    Revenue
    -$718,326
    Expenses
    $1,049,434
    Assets (EOY)
    $6,683,712

  • 2013 · 990

    Revenue
    $1,096,543
    Expenses
    $1,326,270
    Assets (EOY)
    $9,252,858

  • 2012 · 990

    Revenue
    not reported
    Expenses
    $1,233,977
    Assets (EOY)
    $9,452,348

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 29 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.