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← PRORODEO HALL OF FAME AND MUSEUM OF THE AMERICAN COWBOY

Form 990 for tax year 2023

Filed by PRORODEO HALL OF FAME AND MUSEUM OF THE AMERICAN COWBOY.

Totals

Total revenue
$1,607,179
Total expenses
$1,664,599
Contributions and grants received
$1,048,080
Grants paid
$0
Program service revenue
$362,232
Investment income
$14,355
Other revenue
$182,512
Total assets, end of year
$7,421,142
Total liabilities, end of year
$391,596
Net assets or fund balances, end of year
$7,029,546
Program services expenses (Part IX)
$642,180
Management and general expenses
$755,983
Fundraising expenses
$266,436
Program service expenses (Part III)
$642,180

Program services were 38.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $298,859

  • 1d · Related organizations

    $202,600

  • 1f · All other contributions, gifts and grants

    $546,621

  • 1g · Noncash contributions included above

    $192,505

  • 2a · Program service revenue: MEMBERSHIP DUES

    total $151,050 · related or exempt $151,050

  • 2b · Program service revenue: MUSEUM ADMISSION

    total $111,182 · related or exempt $111,182

  • 2c · Program service revenue: RENT FROM RELATED ORGANIZATIONS

    total $90,000 · related or exempt $90,000

  • 2d · Program service revenue: LIVE ANIMAL DISPLAY

    total $10,000 · related or exempt $10,000

  • 3 · Investment income

    total $15,715 · excluded $15,715

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0

  • 5 · Royalties

    total $0

  • 6a · Gross rents

    real property $112,392

  • 6c · Rental income or loss

    real property $112,392 · personal property $0

  • 6d · Net rental income or loss

    total $112,392 · related or exempt $18,000 · excluded $94,392

  • 7a · Gross sales of assets other than inventory

    securities $166,921

  • 7b · Less cost or other basis and sales expenses

    securities $168,281

  • 7c · Gain or loss

    securities -$1,360

  • 7d · Net gain or loss

    total -$1,360 · excluded -$1,360

  • 8a · Fundraising events: gross income

    $320,740

  • 8a · Fundraising events: contributions included on line 1c

    $298,859

  • 8b · Fundraising events: direct expenses

    $300,089

  • 8c · Net income from fundraising events

    total $20,651 · excluded $20,651

  • 9a · Gaming: gross income

    $0

  • 9b · Gaming: direct expenses

    $0

  • 9c · Net income from gaming

    total $0

  • 10a · Gross sales of inventory

    $154,154

  • 10b · Cost of goods sold

    $104,685

  • 10c · Net income from sales of inventory

    total $49,469 · related or exempt $49,469

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $0

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $115,037 · program services $59,840 · management and general $22,344 · fundraising $32,853

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $205,167 · program services $102,584 · management and general $41,033 · fundraising $61,550

  • 8 · Pension plan contributions

    total $9,170 · program services $4,585 · management and general $1,834 · fundraising $2,751

  • 9 · Other employee benefits

    total $532 · program services $452 · management and general $53 · fundraising $27

  • 10 · Payroll taxes

    total $26,323 · program services $13,161 · management and general $5,265 · fundraising $7,897

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $101,451 · program services $184 · fundraising $101,267

  • 11c · Fees: accounting

    total $10,300 · management and general $10,300

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $0

  • 11f · Fees: investment management

    total $3,248 · management and general $3,248

  • 11g · Fees: other

    total $631,426 · program services $4,170 · management and general $627,256

  • 12 · Advertising and promotion

    total $77,559 · program services $69,803 · fundraising $7,756

  • 13 · Office expenses

    total $51,260 · program services $25,919 · management and general $15,429 · fundraising $9,912

  • 14 · Information technology

    total $8,325 · program services $3,330 · management and general $3,746 · fundraising $1,249

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $54,213 · program services $46,050 · management and general $5,430 · fundraising $2,733

  • 17 · Travel

    total $13,464 · program services $10,098 · fundraising $3,366

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $0

  • 20 · Interest

    total $0

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $182,817 · program services $155,394 · management and general $18,282 · fundraising $9,141

  • 23 · Insurance

    total $17,631 · program services $14,986 · management and general $1,763 · fundraising $882

  • 24a · Other expenses: MEMBER FULFILLMENT

    total $97,128 · program services $87,417 · fundraising $9,711

  • 24b · Other expenses: EXHIBIT ARCHIVES

    total $28,180 · program services $27,518 · fundraising $662

  • 24c · Other expenses: NFR OPEN

    total $17,756 · program services $4,439 · fundraising $13,317

  • 24d · Other expenses: DUES, MEMBERSHIPS & SUBSCRIBE

    total $5,888 · program services $5,299 · fundraising $589

  • 24e · All other expenses

    total $7,724 · program services $6,951 · fundraising $773

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,589,797 · end of year $927,345

  • 2 · Savings and temporary cash investments

    beginning of year $0 · end of year $0

  • 3 · Pledges and grants receivable

    beginning of year $0 · end of year $0

  • 4 · Accounts receivable

    beginning of year $19,374 · end of year $49,492

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $93,133 · end of year $103,568

  • 9 · Prepaid expenses and deferred charges

    beginning of year $9,976 · end of year $10,720

  • 10a · Land, buildings and equipment: cost or other basis

    $10,316,847

  • 10b · Land, buildings and equipment: accumulated depreciation

    $4,366,457

  • 10c · Land, buildings and equipment, net

    beginning of year $5,915,307 · end of year $5,950,390

  • 11 · Investments: publicly traded securities

    beginning of year $147,014 · end of year $379,627

  • 12 · Investments: other securities

    beginning of year $0 · end of year $0

  • 13 · Investments: program-related

    beginning of year $0 · end of year $0

  • 14 · Intangible assets

    beginning of year $0 · end of year $0

  • 15 · Other assets

    beginning of year $0 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $32,171 · end of year $39,789

  • 18 · Grants payable

    beginning of year $0 · end of year $0

  • 19 · Deferred revenue

    beginning of year $16,050 · end of year $25,608

  • 20 · Tax-exempt bond liabilities

    beginning of year $0 · end of year $0

  • 21 · Escrow or custodial account liability

    beginning of year $0 · end of year $0

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $0 · end of year $0

  • 24 · Unsecured notes and loans payable

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $672,633 · end of year $326,199

  • 27 · Net assets without donor restrictions

    beginning of year $7,053,747 · end of year $7,029,546

  • 28 · Net assets with donor restrictions

    beginning of year $0 · end of year $0

Mission and programs · 2023

Mission

THE PRORODEO HALL OF FAME AND MUSEUM OF THE AMERICAN COWBOY EDUCATES THE PUBLIC ABOUT RODEO, ITS HISTORY AND IMPACT ON WESTERN AMERICAN CULTURE, AND PROVIDES RECOGNITION TO RODEO NOTABLES OF THE PAST AND PRESENT AND SERVES AS AN INSPIRATION FOR THE FUTURE.

Activities or mission (Part I)

The Pro Rodeo Hall of Fame & Museum of American Cowboy educates the public about rodeo, its history and impact on western American culture,(Continued on Sch O)

  • MUSEUM VISITOR PROGRAMS - DESIGNED TO PROVIDE AN AWARENESS AND UNDERSTANDING OF THE MUSEUM and to help Hall of Fame visitors understand the sport and the contributions on Western Culture from Rodeos.

    Expenses $99,015 · Revenue $200,519

  • MUSEUM INDUCTIONS - EVENTS DESIGNED TO HONOR INDIVIDUALS, RODEO COMMITTEES AND RODEO ANIMALS WHO HAVE MADE SIGNIFICANT CONTRIBUTIONS TO THE SPORT OF PROFESSIONAL RODEO.

    Expenses $164,116 · Revenue $118,000

  • DISPLAYS AND EXHIBITS - DISPLAYS OF MUSEUM ARTIFACTS CONSISTENT WITH THE THEME AND MISSION OF PROFESSIONAL RODEO AND THE TRADITIONS OF THE WEST.

    Expenses $379,049 · Revenue $111,182

As filed on the 2023 return.

Listed in Part VII

  • Tom Glause

    President

    Total calculated
    $472,451
    From this org
    $0
    From related orgs
    $441,804
    Other
    $30,647
    Hours/week
    5 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $441,804 related
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported + $13,200 related
    Nontaxable benefits
    not reported + $17,447 related
    Filer's total
    not reported + $472,451 related

  • Pamela McManus

    CFO

    Total calculated
    $211,115
    From this org
    $0
    From related orgs
    $198,244
    Other
    $12,871
    Hours/week
    5 + 43 related

    Schedule J breakdown matched by us

    Base
    not reported + $198,244 related
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported + $8,049 related
    Nontaxable benefits
    not reported + $4,822 related
    Filer's total
    not reported + $211,115 related

  • Steve Knowles

    Secretary

    Total calculated
    $209,517
    From this org
    $0
    From related orgs
    $177,167
    Other
    $32,350
    Hours/week
    5 + 40 related

    Schedule J breakdown matched by us

    Base
    not reported + $177,167 related
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported + $7,548 related
    Nontaxable benefits
    not reported + $24,802 related
    Filer's total
    not reported + $209,517 related

  • Kent L Sturman

    Executive Director

    Total calculated
    $115,037
    From this org
    $108,403
    From related orgs
    $0
    Other
    $6,634
    Hours/week
    40

  • James Miller

    Trustee

    Total calculated
    $0
    Hours/week
    5 + 10 related

  • Butch Morgan

    Trustee

    Total calculated
    $0
    Hours/week
    5

  • Bart Hutton

    Trustee

    Total calculated
    $0
    Hours/week
    5

  • Jon Mattson

    Trustee

    Total calculated
    $0
    Hours/week
    5

  • Jim Korkow

    Trustee

    Total calculated
    $0
    Hours/week
    5

  • John Adams

    Trustee

    Total calculated
    $0
    Hours/week
    5

  • Greg Hill

    Trustee

    Total calculated
    $0
    Hours/week
    5

  • Daren Peterson

    Trustee

    Total calculated
    $0
    Hours/week
    5

  • David Allen

    Trustee

    Total calculated
    $0
    Hours/week
    5

  • Michael Dawson

    Trustee

    Total calculated
    $0
    Hours/week
    5

  • Bo Gardner

    Trustee

    Total calculated
    $0
    Hours/week
    5

  • Bobby Norris

    Trustee

    Total calculated
    $0
    Hours/week
    5

  • Pam Minick

    Trustee

    Total calculated
    $0
    Hours/week
    5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

SCHEDULE J, PART I, LINE 3
RELATED ORGANIZATIONS, PRCA PROPERTIES, INC., AND PROFESSIONAL RODEO COWBOYS ASSOCIATION (PRCA) COMPENSATION METHOD: THE FULL BOARD PARTICIPATES IN THE CEO COMPENSATION DISCUSSION AFTER THE BOARD REVIEWS 990'S FROM NON PROFIT ORGANIZATIONS OF LIKE SIZE AND SCOPE AND REVIEWS A SALARY SURVEY PREPARED BY A HUMAN RESOURCES MEMBERSHIP ORGANIZATION. THE CHIEF EXECUTIVE OFFICER IS RESPONSIBLE FOR DETERMINING AN EMPLOYEE'S SALARY OR WAGE SCALE. NO DIRECTORS RECEIVED COMPENSATION IN THEIR CAPACITY AS EVENT REPRESENTATIVES OR FORMER EVENT REPRESENTATIVES. DIRECTORS RECEIVE NO COMPENSATION IN THEIR ROLES AS DIRECTORS UNLESS THEY ARE ALSO AN EVENT REP, OF WHICH THERE IS ONE MEMBER FITTING THAT REQUIRMENT.
SCHEDULE J, PART II, LINE 1, 2
TOM GLAUSE IS COMPENSATED BY PRCA PROPERTIES. PAMELA MCMANUS AND STEVE KNOWLES ARE BOTH COMPENSATED BY PROFESSIONAL RODEO COWBOY ASSOCIATION (PRCA).

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • JUNIOR RODEO

    C Corp · rodeo activit · CO · 0% owned · share of income $0 · share of assets $0

    Directly controlled by PRCA

  • PRCA Properties Inc

    C Corp · advertising · CO · 0% owned · share of income $0 · share of assets $0

    Directly controlled by PRCA

Provenance

Return type
form_990
Tax year
2023
Filed
15 July 2024
IRS schema version
2023v5.1
Source object
202402229349301615

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