Totals
- Total revenue
- $10,162,219
- Total expenses
- $9,232,472
- Contributions and grants received
- $9,952,253
- Grants paid
- $5,467,214
- Program service revenue
- -$5,409
- Investment income
- $208,014
- Other revenue
- $7,361
- Total assets, end of year
- $7,670,092
- Total liabilities, end of year
- $231,457
- Net assets or fund balances, end of year
- $7,438,635
- Program services expenses (Part IX)
- $8,108,069
- Management and general expenses
- $766,217
- Fundraising expenses
- $358,186
- Program service expenses (Part III)
- $8,108,069
Program services were 87.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$7,858,524
-
1f · All other contributions, gifts and grants
$2,093,729
-
1g · Noncash contributions included above
$2,210
-
2a · Program service revenue: Meal Sales
total -$5,409 · related or exempt -$5,409
-
3 · Investment income
total $208,014 · related or exempt $208,014
-
4 · Income from investment of tax-exempt bond proceeds
total $0
-
5 · Royalties
total $0
-
6d · Net rental income or loss
total $0
-
7d · Net gain or loss
total $0
-
8c · Net income from fundraising events
total $0
-
9c · Net income from gaming
total $0
-
10c · Net income from sales of inventory
total $0
-
11a · Other revenue: Other Income
total $7,361 · related or exempt $7,361
-
11e · Other revenue, total
$7,361
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $3,730,840 · program services $3,730,840
-
2 · Grants to domestic individuals
total $1,736,374 · program services $1,736,374
-
3 · Grants to foreign organizations and individuals
total $0
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $647,941 · program services $322,117 · management and general $274,617 · fundraising $51,207
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $1,841,877 · program services $1,271,511 · management and general $338,810 · fundraising $231,556
-
8 · Pension plan contributions
total $0
-
9 · Other employee benefits
total $230,656 · program services $153,579 · management and general $51,984 · fundraising $25,093
-
10 · Payroll taxes
total $186,535 · program services $125,526 · management and general $39,835 · fundraising $21,174
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $0
-
11c · Fees: accounting
total $0
-
11d · Fees: lobbying
total $0
-
11e · Fees: professional fundraising services
total $0
-
11f · Fees: investment management
total $0
-
11g · Fees: other
total $93,650 · program services $66,211 · management and general $23,000 · fundraising $4,439
-
12 · Advertising and promotion
total $105,589 · program services $99,678 · management and general $5,883 · fundraising $28
-
13 · Office expenses
total $17,605 · program services $11,137 · management and general $5,014 · fundraising $1,454
-
14 · Information technology
total $0
-
15 · Royalties
total $0
-
16 · Occupancy
total $0
-
17 · Travel
total $14,436 · program services $10,694 · management and general $2,780 · fundraising $962
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $0
-
20 · Interest
total $0
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $0
-
23 · Insurance
total $29,152 · program services $27,064 · management and general $1,417 · fundraising $671
-
24a · Other expenses: Services & Supplies
total $331,847 · program services $331,847
-
24b · Other expenses: Dues and subscriptions
total $76,063 · program services $59,412 · management and general $14,443 · fundraising $2,208
-
24c · Other expenses: Stipends
total $58,140 · program services $58,140
-
24d · Other expenses: Bad Debt Expense
total $51,692 · program services $51,692
-
24e · All other expenses
total $80,075 · program services $52,247 · management and general $8,434 · fundraising $19,394
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $1,603,698 · end of year $960,134
-
2 · Savings and temporary cash investments
end of year $0
-
3 · Pledges and grants receivable
beginning of year $126,527 · end of year $2,380,766
-
4 · Accounts receivable
beginning of year $888,655 · end of year $0
-
5 · Loans and receivables from officers and key people
end of year $0
-
6 · Loans and receivables from disqualified persons
end of year $0
-
7 · Other notes and loans receivable
end of year $0
-
8 · Inventories for sale or use
end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $28,429 · end of year $22,207
-
10c · Land, buildings and equipment, net
end of year $0
-
11 · Investments: publicly traded securities
end of year $0
-
12 · Investments: other securities
beginning of year $4,101,422 · end of year $4,306,985
-
13 · Investments: program-related
end of year $0
-
14 · Intangible assets
end of year $0
-
15 · Other assets
end of year $0
-
17 · Accounts payable and accrued expenses
beginning of year $228,342 · end of year $221,846
-
25 · Other liabilities
beginning of year $11,501 · end of year $9,611
-
27 · Net assets without donor restrictions
beginning of year $6,508,888 · end of year $6,663,635
-
28 · Net assets with donor restrictions
end of year $775,000
Mission and programs · 2024
Mission
SF New Deal (the Organization) is a California nonprofit organization operating in the city and county of San Francisco. The mission of the organization is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed.
-
SF New Deal (the Organization) is a California non-profit corporation tax-exempt under section 501(c)(3) of the Internal Revenue Code. The Organization was founded in March 2020 and is based in and operates throughout San Francisco, strengthening neighborhoods by making it easier for under-resourced small business owners to succeed. SF New Deal creates responsive programs providing funding and hands-on support to meet both the urgent and long-term needs of San Franciscos small businesses, always shaped by the culture and character of each unique neighborhood. Programs and services are free to access and accessible in person, over the phone, or by email in many languages. They advance two impact priorities: Supporting Small Business Success and Increasing Neighborhood Vibrancy.SF New Deal advances two impact priorities supporting small business success and increasing neighborhood vibrancy by focusing on the following activities:Downtown Revitalization: Creating a holistic and sustainable model for Downtown revitalization making it a vibrant and thriving community once again.Cityside Critical Response: Staying proactive and ready to respond when urgent needs arise for small businesses in any neighborhood. And because we work closely with diverse communities, our support is culturally informed, always mindful, and respectful of each communitys needs.Innovation and Advocacy: Piloting innovative solutions that respond to the unique needs of different neighborhoods and advocating for smart, effective policy reforms.The success and impact of SF New Deals work relies on trusted relationships with small businesses, the city, major corporations, and communities who share a vision for a vibrant San Francisco with diverse and thriving small businesses.Over the life of SF New Deal, it has disbursed over $50.3 million to 1,686 local businesses citywide in all eleven districts of San Francisco.
Expenses $8,108,069 · Grants $5,467,214
As filed on the 2024 return.
Listed in Part VII
-
Simon Bertrang
Executive Dir.
- Total calculated
- $202,281
- From this org
- $178,823
- From related orgs
- $0
- Other
- $23,458
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $178,823
- Bonus
- not reported
- Other
- not reported
- Deferred
- not reported
- Nontaxable benefits
- $23,458
- Filer's total
- $202,281
-
Jenais Zarlin
Chief Impact Off.
- Total calculated
- $186,551
- From this org
- $171,556
- From related orgs
- $0
- Other
- $14,995
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $171,556
- Bonus
- not reported
- Other
- not reported
- Deferred
- not reported
- Nontaxable benefits
- $14,995
- Filer's total
- $186,551
-
Jacob Bindman
Chief Program Off.
- Total calculated
- $181,109
- From this org
- $168,122
- From related orgs
- $0
- Other
- $12,987
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $168,122
- Bonus
- not reported
- Other
- not reported
- Deferred
- not reported
- Nontaxable benefits
- $12,987
- Filer's total
- $181,109
-
Lenore Estrada
President
- Total calculated
- $0
- Hours/week
- 2
-
Jonathan Bass
Treasurer
- Total calculated
- $0
- Hours/week
- 0.5
-
Paul Burns
Secretary
- Total calculated
- $0
- Hours/week
- 0.5
-
Maggie Chao
Director
- Total calculated
- $0
- Hours/week
- 0.5
-
Katherine Lee
Director
- Total calculated
- $0
- Hours/week
- 0.5
-
Jenny Wong
Director
- Total calculated
- $0
- Hours/week
- 0.5
-
Sujata Srivastava
Director
- Total calculated
- $0
- Hours/week
- 0.5
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
Devils Teeth
$50,000
To help small business
-
$50,000
To breathe new linfe into downtown
-
The Stud
$30,600
To breathe new linfe into downtown
-
$28,992
To breathe new linfe into downtown
-
$28,737
To provide resources and assistance
-
$26,000
Activating vacant lots
-
$25,000
Activating vacant lots
-
Chuu Chuu Meat
$25,000
To support small business
-
Da Chang Yuan
$25,000
To support small business
-
Fatasilima Llc
$25,000
To support small business
The 10 largest by cash amount. The API serves every itemized grant.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 29 October 2025
- IRS schema version
- 2024v5.2
- Source object
- 202503029349301820
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.