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SF NEW DEAL

EIN 85-0498939 SAN FRANCISCO, CA

Revenue 2024
$10,162,219
Expenses 2024
$9,232,472

Program services were 87.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
P20
Classification
1000
Street
654 MISSION ST

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

1 other organization in the IRS Business Master File lists the same street address. matched by us

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

Mission and programs · 2024

Mission

SF New Deal (the Organization) is a California nonprofit organization operating in the city and county of San Francisco. The mission of the organization is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed.

  • SF New Deal (the Organization) is a California non-profit corporation tax-exempt under section 501(c)(3) of the Internal Revenue Code. The Organization was founded in March 2020 and is based in and operates throughout San Francisco, strengthening neighborhoods by making it easier for under-resourced small business owners to succeed. SF New Deal creates responsive programs providing funding and hands-on support to meet both the urgent and long-term needs of San Franciscos small businesses, always shaped by the culture and character of each unique neighborhood. Programs and services are free to access and accessible in person, over the phone, or by email in many languages. They advance two impact priorities: Supporting Small Business Success and Increasing Neighborhood Vibrancy.SF New Deal advances two impact priorities supporting small business success and increasing neighborhood vibrancy by focusing on the following activities:Downtown Revitalization: Creating a holistic and sustainable model for Downtown revitalization making it a vibrant and thriving community once again.Cityside Critical Response: Staying proactive and ready to respond when urgent needs arise for small businesses in any neighborhood. And because we work closely with diverse communities, our support is culturally informed, always mindful, and respectful of each communitys needs.Innovation and Advocacy: Piloting innovative solutions that respond to the unique needs of different neighborhoods and advocating for smart, effective policy reforms.The success and impact of SF New Deals work relies on trusted relationships with small businesses, the city, major corporations, and communities who share a vision for a vibrant San Francisco with diverse and thriving small businesses.Over the life of SF New Deal, it has disbursed over $50.3 million to 1,686 local businesses citywide in all eleven districts of San Francisco.

    Expenses $8,108,069 · Grants $5,467,214

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Simon Bertrang

    Executive Dir.

    Total calculated
    $202,281
    From this org
    $178,823
    From related orgs
    $0
    Other
    $23,458
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $178,823
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $23,458
    Filer's total
    $202,281

  • Jenais Zarlin

    Chief Impact Off.

    Total calculated
    $186,551
    From this org
    $171,556
    From related orgs
    $0
    Other
    $14,995
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $171,556
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $14,995
    Filer's total
    $186,551

  • Jacob Bindman

    Chief Program Off.

    Total calculated
    $181,109
    From this org
    $168,122
    From related orgs
    $0
    Other
    $12,987
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $168,122
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $12,987
    Filer's total
    $181,109

  • Lenore Estrada

    President

    Total calculated
    $0
    Hours/week
    2

  • Jonathan Bass

    Treasurer

    Total calculated
    $0
    Hours/week
    0.5

  • Paul Burns

    Secretary

    Total calculated
    $0
    Hours/week
    0.5

  • Maggie Chao

    Director

    Total calculated
    $0
    Hours/week
    0.5

  • Katherine Lee

    Director

    Total calculated
    $0
    Hours/week
    0.5

  • Jenny Wong

    Director

    Total calculated
    $0
    Hours/week
    0.5

  • Sujata Srivastava

    Director

    Total calculated
    $0
    Hours/week
    0.5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $10,162,219
    Expenses
    $9,232,472
    Contributions
    $9,952,253
    Grants paid
    $5,467,214
  • 2023
    Revenue
    $9,662,132
    Expenses
    $10,137,818
    Contributions
    $9,561,776
    Grants paid
    $6,936,088
  • 2023
    Revenue
    $9,662,132
    Expenses
    $10,137,818
    Contributions
    $9,561,776
    Grants paid
    $6,936,088
  • 2022
    Revenue
    $1,202,730
    Expenses
    $1,892,299
    Contributions
    $1,252,456
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $5,571,546
    Expenses
    $3,096,403
    Assets (EOY)
    $7,967,759

  • 2020 · 990

    Revenue
    $6,406,618
    Expenses
    $1,207,418
    Assets (EOY)
    $7,069,284

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

  • 710 SF INC

    $65,000

    2023 To support growth of small bus.

  • Brothers For Change Inc

    $57,500

    2023 To support growth of small bus.

  • LA VICTORIA SF

    $50,000

    2023 To support growth of small bus.

  • Le Petit Paris 75

    $50,000

    2023 To support growth of small bus.

  • LuxFit SF

    $50,000

    2023 To support growth of small bus.

  • MEANINGFUL BEGINNINGS

    $50,000

    2023 To support growth of small bus.

  • Osha Thai Bbq

    $50,000

    2023 To support growth of small bus.

  • The Academy SF

    $50,000

    2023 To support growth of small bus.

  • Tunnel Records Inc

    $50,000

    2023 To support growth of small bus.

  • VIP GROOMING SF

    $50,000

    2023 To support growth of small bus.

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 29 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.