Skip to content
Nonprofiteer
← ALLY COALITION INC

Form 990 for tax year 2024

Filed by ALLY COALITION INC.

Totals

Total revenue
$1,034,117
Total expenses
$683,161
Contributions and grants received
$600,149
Grants paid
$142,666
Program service revenue
$433,968
Investment income
$0
Other revenue
$0
Total assets, end of year
$1,025,084
Total liabilities, end of year
$16,182
Net assets or fund balances, end of year
$1,008,902
Program services expenses (Part IX)
$522,579
Management and general expenses
$146,003
Fundraising expenses
$14,579
Program service expenses (Part III)
$522,579

Program services were 76.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $600,149

  • 2a · Program service revenue: TOURING

    total $433,968 · related or exempt $433,968

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $142,666 · program services $142,666

  • 5 · Compensation of officers, directors and key employees

    total $118,631 · program services $100,836 · management and general $11,863 · fundraising $5,932

  • 7 · Other salaries and wages

    total $140,317 · program services $119,269 · management and general $14,032 · fundraising $7,016

  • 10 · Payroll taxes

    total $32,626 · program services $27,732 · management and general $3,263 · fundraising $1,631

  • 11b · Fees: legal

    total $3,750 · management and general $3,750

  • 11c · Fees: accounting

    total $29,700 · management and general $29,700

  • 11g · Fees: other

    total $61,698 · program services $52,443 · management and general $9,255

  • 12 · Advertising and promotion

    total $6,201 · program services $4,850 · management and general $1,351

  • 13 · Office expenses

    total $25,230 · program services $2,452 · management and general $22,778

  • 14 · Information technology

    total $4,994 · program services $4,494 · management and general $500

  • 17 · Travel

    total $46,805 · management and general $46,805

  • 23 · Insurance

    total $1,525 · management and general $1,525

  • 24a · Other expenses: PRODUCTION EXPENSE

    total $57,216 · program services $57,216

  • 24b · Other expenses: MEALS & ENTERTAINMENT

    total $11,802 · program services $10,621 · management and general $1,181

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $662,301 · end of year $1,025,084

  • 10a · Land, buildings and equipment: cost or other basis

    $8,677

  • 10b · Land, buildings and equipment: accumulated depreciation

    $8,677

  • 10c · Land, buildings and equipment, net

    beginning of year $0 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $160 · end of year $16,182

  • 27 · Net assets without donor restrictions

    beginning of year $662,141 · end of year $1,008,902

Mission and programs · 2024

Mission

OUR MISSION IS TO CREATE A COALITION OF ALLIES TO USE OUR VOICE AND INFLUENCE TO END DISCRIMINATION AGAINST GAY PEOPLE. WE WANT TO INSPIRE THE MUSIC, FASHION AND ENTERTAINMENT COMMUNITIES TO TAKE ACTION FOR LGBTQ EQUALITY.

Activities or mission (Part I)

OUR MISSION IS TO CREATE A COALITION OF ALLIES TO USE OUR VOICE AND INFLUENCE TO END DISCRIMINATION AGAINST GAY PEOPLE. WE WANT TO INSPIRE MUSIC, FASHION AND ENTERTAINMENT COMMUNITIES TO TAKE ACTION FOR LGBTQ EQUALITY.

  • TOURING BAND TO RAISE MONEY TO PROVIDE FINANCIAL ASSISTANCE TO THE ORGANIZATION.

    Expenses $522,579 · Grants $142,666 · Revenue $433,968

As filed on the 2024 return.

Listed in Part VII

  • Rachel Antonoff

    CO-FOUNDER

    Total calculated
    $0
    Hours/week
    4

  • Jack Antonoff

    CO-FOUNDER

    Total calculated
    $0
    Hours/week
    4

  • Greg Brown

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    2

  • Rick Antonoff

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Joel Flatow

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Andrew Snyder

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • George Gutelius

    EXECUTIVE DIRECTOR

    Total calculated
    $118,631
    From this org
    $118,631
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2024
Filed
17 November 2025
IRS schema version
2024v5.2
Source object
202533219349325413

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.