Form 990 for tax year 2024
Filed by AMERICAN SOCIETY OF TRAVEL ADVISORS INC.
Totals
- Total revenue
- $10,576,948
- Total expenses
- $11,525,597
- Contributions and grants received
- $589,662
- Grants paid
- $33,104
- Program service revenue
- $9,690,006
- Investment income
- $21,608
- Other revenue
- $275,672
- Total assets, end of year
- $12,618,605
- Total liabilities, end of year
- $8,147,087
- Net assets or fund balances, end of year
- $4,471,518
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$589,662
-
2a · Program service revenue: CONVENTION & TRADESHOW
total $5,109,456 · related or exempt $3,905,955 · excluded $1,203,501
-
2b · Program service revenue: DUES
total $3,440,043 · related or exempt $3,440,043
-
2c · Program service revenue: PUBLICATIONS
total $486,090 · unrelated business $486,090
-
2d · Program service revenue: GOVERNMENT AFFAIRS
total $392,697 · related or exempt $392,697
-
2e · Program service revenue: EDUCATION PROGRAMS
total $261,720 · related or exempt $261,720
-
3 · Investment income
total $21,608 · unrelated business $12,000 · excluded $9,608
-
5 · Royalties
total $272,639 · unrelated business $776 · excluded $271,863
-
6a · Gross rents
real property $1,800
-
6b · Less rental expenses
real property $0
-
6c · Rental income or loss
real property $1,800
-
6d · Net rental income or loss
total $1,800 · unrelated business $1,800
-
11a · Other revenue: MISCELLANEOUS INCOME
total $873 · related or exempt $873
-
11b · Other revenue: PARKING REVENUE
total $360 · unrelated business $360
-
11e · Other revenue, total
$1,233
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $33,104
-
5 · Compensation of officers, directors and key employees
total $1,141,626
-
7 · Other salaries and wages
total $2,885,690
-
8 · Pension plan contributions
total $88,634
-
9 · Other employee benefits
total $427,272
-
10 · Payroll taxes
total $265,605
-
11g · Fees: other
total $1,605,007
-
12 · Advertising and promotion
total $21,238
-
13 · Office expenses
total $1,705,866
-
16 · Occupancy
total $198,307
-
17 · Travel
total $2,173,725
-
20 · Interest
total $19,885
-
22 · Depreciation, depletion and amortization
total $140,363
-
23 · Insurance
total $57,392
-
24a · Other expenses: UBIT TAX & OTHER TAXES
total $95,186
-
24b · Other expenses: SPEAKERS
total $293,464
-
24c · Other expenses: DUES & SUBSCRIPTIONS
total $277,397
-
24d · Other expenses: TRAINING & RECRUITMENT
total $34,124
-
24e · All other expenses
total $61,712
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $961,387 · end of year $545,358
-
4 · Accounts receivable
beginning of year $5,292,458 · end of year $5,807,923
-
7 · Other notes and loans receivable
beginning of year $300,000 · end of year $300,000
-
9 · Prepaid expenses and deferred charges
beginning of year $510,711 · end of year $798,099
-
10a · Land, buildings and equipment: cost or other basis
$842,644
-
10b · Land, buildings and equipment: accumulated depreciation
$686,667
-
10c · Land, buildings and equipment, net
beginning of year $233,911 · end of year $155,977
-
11 · Investments: publicly traded securities
beginning of year $3,891,140 · end of year $4,330,140
-
12 · Investments: other securities
beginning of year $2,215 · end of year $2,215
-
15 · Other assets
beginning of year $551,195 · end of year $678,893
-
17 · Accounts payable and accrued expenses
beginning of year $934,687 · end of year $848,541
-
19 · Deferred revenue
beginning of year $4,764,507 · end of year $6,059,132
-
25 · Other liabilities
beginning of year $1,085,192 · end of year $1,239,414
-
27 · Net assets without donor restrictions
beginning of year $4,958,631 · end of year $4,471,518
Mission and programs · 2024
Mission
THE MISSION OF THE AMERICAN SOCIETY OF TRAVEL ADVISORS (ASTA) IS TO FACILITATE THE BUSINESS OF SELLING TRAVEL THROUGH EFFECTIVE REPRESENTATION, SHARED KNOWLEDGE AND ENHANCEMENT OF PROFESSIONALISM ASTA SEEKS A RETAIL TRAVEL MARKETPLACE THAT IS PROFITABLE AND GROWING AND A REWARDING FIELD IN WHICH TO WORK, INVEST AND DO BUSINESS.
Activities or mission (Part I)
PROMOTE SHARED INTEREST OF TRAVEL SALES PROFESSIONALS
-
MEETINGS AND CONVENTIONS - ASTA HOSTS THE ASTA TRAVEL ADVISOR CONFERENCE, THE ASSOCIATION'S PRIMARY ANNUAL MEETING AND TRADE SHOW, WHICH OFFERS EDUCATIONAL PROGRAMMING, PROFESSIONAL DEVELOPMENT SESSIONS, AND NETWORKING OPPORTUNITIES FOR TRAVEL ADVISORS AND TRAVEL SUPPLIERS. THE CONFERENCE TYPICALLY DRAWS APPROXIMATELY 1,000 ATTENDEES FROM ACROSS THE TRAVEL INDUSTRY.IN ADDITION TO THE TRAVEL ADVISOR CONFERENCE, ASTA ORGANIZES SEVERAL MAJOR EVENTS THROUGHOUT THE YEAR, INCLUDING THE RIVER CRUISE EXPO, CARIBBEAN SHOWCASE, TRAVEL MASTERS, LEGISLATIVE DAY, AND THE PREMIUM BUSINESS SUMMIT. EACH EVENT PROVIDES TARGETED EDUCATION AND ENGAGEMENT OPPORTUNITIES DESIGNED TO STRENGTHEN THE TRAVEL ADVISOR COMMUNITY AND SUPPORT BUSINESS GROWTH ACROSS SPECIALIZED SECTORS OF THE INDUSTRY.
-
TRAVEL INDUSTRY SUPPORT - ASTA SERVES AS THE LEADING ADVOCATE FOR TRAVEL ADVISORS, PROVIDING ESSENTIAL RESOURCES, MARKET INSIGHTS, AND REPRESENTATION ON KEY INDUSTRY ISSUES. THE ASSOCIATION WORKS CLOSELY WITH GOVERNMENT AGENCIES SUCH AS THE U.S. DEPARTMENT OF TRANSPORTATION AND THE TRANSPORTATION SECURITY ADMINISTRATION (TSA) TO ADVANCE POLICIES THAT BENEFIT TRAVEL ADVISORS AND THE TRAVELING PUBLIC.ASTA ALSO PUBLISHES TRAVEL ADVISOR DAILY, A COMPLIMENTARY NEWSLETTER DISTRIBUTED ACROSS THE TRAVEL INDUSTRY, PROVIDING TIMELY UPDATES ON POLICY, TRENDS, AND BUSINESS PRACTICES. THE VERIFIED TRAVEL ADVISOR (VTA) CERTIFICATION PROGRAM, LAUNCHED IN 2017, CONTINUES TO GROW AND STRENGTHEN THE PROFESSION BY OFFERING MEMBERS COMPREHENSIVE TRAINING, ETHICAL STANDARDS, AND VERIFIABLE CREDENTIALS THAT ENHANCE PROFESSIONAL CREDIBILITY AND CONSUMER TRUST.
-
DESTINATION EDUCATION - THROUGH ITS DESTINATION EDUCATION INITIATIVES, ASTA PROVIDES TRAVEL ADVISORS WITH IN-DEPTH TRAINING FOCUSED ON SPECIFIC DESTINATIONS AND REGIONS AROUND THE WORLD. THESE PROGRAMS ARE OFFERED THROUGH EVENTS SUCH AS ASTA'S DESTINATION EXPO AND REGIONAL SHOWCASES, WHICH COMBINE CLASSROOM LEARNING WITH IMMERSIVE, ON-SITE EXPERIENCES DESIGNED TO BUILD EXPERTISE AND STRENGTHEN DESTINATION PARTNERSHIPS.PARTICIPATION IN THESE PROGRAMS TYPICALLY RANGES FROM 50 TO 500 ATTENDEES ANNUALLY, DEPENDING ON THE EVENT AND LOCATION. THESE EDUCATIONAL OFFERINGS HELP ADVISORS EXPAND THEIR DESTINATION KNOWLEDGE AND INCREASE SALES OPPORTUNITIES THROUGH ENHANCED CLIENT SERVICE.
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Jackie FriedmanJACKIE FRIEDMAN
CHAIRMAN OF THE BOARD
- Total calculated
- $15,000
- From this org
- $15,000
- From related orgs
- $0
- Other
- $0
- Hours/week
- 9 + 1 related
-
Kathy BedellKATHY BEDELL
CAC CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Rhonda ShumwayRHONDA SHUMWAY
TREASURER
- Total calculated
- $3,500
- From this org
- $3,500
- From related orgs
- $0
- Other
- $0
- Hours/week
- 9 + 1 related
-
Deb BelchakDEB BELCHAK
REGIONAL DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Kelly BerginKELLY BERGIN
DIRECTOR-AT-LARGE
- Total calculated
- $3,000
- From this org
- $3,000
- From related orgs
- $0
- Other
- $0
- Hours/week
- 1 + 1 related
-
Kareem GeorgeKAREEM GEORGE
DIRECTOR-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Anthony Lee ThomasANTHONY LEE THOMAS
VICE CHAIR AND SECRETARY
- Total calculated
- $6,000
- From this org
- $6,000
- From related orgs
- $0
- Other
- $0
- Hours/week
- 9 + 1 related
-
Pamela IrwinPAMELA IRWIN
DIRECTOR-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Anita PagliassoANITA PAGLIASSO
DIRECTOR-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Shelly PhillipsSHELLY PHILLIPS
REGIONAL DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Amanda KlimakAMANDA KLIMAK
CAC VICE-CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Rob HaleROB HALE
REGIONAL DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Anne MacIntyreANNE MACINTYRE
DIRECTOR-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Cindy TyoCINDY TYO
DIRECTOR-AT-LARGE
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Alex SharpeALEX SHARPE
CONSORTIUM DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Zane KerbyZANE KERBY
PRESIDENT & CEO
- Total calculated
- $764,859
- From this org
- $634,944
- From related orgs
- $0
- Other
- $129,915
- Hours/week
- 39 + 1 related
Schedule J breakdown matched by us
- Base
- $529,654
- Bonus
- $98,000
- Other
- $7,290
- Deferred
- $72,473
- Nontaxable benefits
- $57,442
- Filer's total
- $764,859
-
Peter LobassoPETER LOBASSO
GENERAL COUNSEL
- Total calculated
- $321,768
- From this org
- $252,409
- From related orgs
- $0
- Other
- $69,359
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $234,008
- Bonus
- $18,000
- Other
- $401
- Deferred
- $29,978
- Nontaxable benefits
- $39,381
- Filer's total
- $321,768
-
Mark MeaderMARK MEADER
SR VP MARKETING, INDUSTRY
- Total calculated
- $210,879
- From this org
- $177,798
- From related orgs
- $0
- Other
- $33,081
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $158,247
- Bonus
- $18,000
- Other
- $1,551
- Deferred
- $12,840
- Nontaxable benefits
- $20,241
- Filer's total
- $210,879
-
Jessica KlementJESSICA KLEMENT
VP,GOV'T & PUBLIC AFFAIRS
- Total calculated
- $242,643
- From this org
- $217,892
- From related orgs
- $0
- Other
- $24,751
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $201,732
- Bonus
- $16,000
- Other
- $160
- Deferred
- $23,000
- Nontaxable benefits
- $1,751
- Filer's total
- $242,643
-
Sarah LittleSARAH LITTLE
VP, BUSINESS DEVELOPMENT
- Total calculated
- $210,924
- From this org
- $185,303
- From related orgs
- $0
- Other
- $25,621
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $165,238
- Bonus
- $20,000
- Other
- $65
- Deferred
- $9,798
- Nontaxable benefits
- $15,823
- Filer's total
- $210,924
-
Elizabeth HenryELIZABETH HENRY
VP, FINANCE & ACCOUNTING
- Total calculated
- $220,623
- From this org
- $170,920
- From related orgs
- $0
- Other
- $49,703
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $165,065
- Bonus
- $5,000
- Other
- $855
- Deferred
- $30,500
- Nontaxable benefits
- $19,203
- Filer's total
- $220,623
-
Robert FlemingROBERT FLEMING
DIR, TECHNOLOGY
- Total calculated
- $163,176
- From this org
- $126,883
- From related orgs
- $0
- Other
- $36,293
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $116,883
- Bonus
- $10,000
- Other
- $0
- Deferred
- $5,977
- Nontaxable benefits
- $30,316
- Filer's total
- $163,176
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
None.
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
EDEN REFORESTATION PROJECTS
$10,500
ENVIRONMENTAL RESTORATION
-
TOURISM CARES
$10,000
PROMOTING TOURISM THAT POSITIVELY IMPACTS COMMUNITIES
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)3 · SUPPORT TRAVEL EDUCATION · VA · controlled entity
Directly controlled by AMERICAN SOCIETY OF TRAVEL ADVISORS
-
501(C)3 · SUPPORT TRAVEL EDUCATION · VA · controlled entity
Directly controlled by AMERICAN SOCIETY OF TRAVEL ADVISORS
-
ASTAPAC
527 · POLITICAL ACTION COMMITTEE · NY · controlled entity
Directly controlled by AMERICAN SOCIETY OF TRAVEL ADVISORS
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Related corporations and trusts
Part IV: related organizations taxable as a corporation or trust.
-
ASTA MARKETING SERVICES INC
C · PROVIDE MARKETING SERVICES TO MEMBERS · DE · 100% owned · share of income $41,868 · share of assets $219,109 · controlled entity
Directly controlled by AMERICAN SOCIETY OF TRAVEL ADVISORS
-
NATIONAL ASSOCIATION OF CAREER TRAVEL AGENTS
C · PROVIDE EDUCATION AND TRAINING TO HOME BASED TRAVEL AGENTS · VA · 100% owned · share of assets $147,785 · controlled entity
Directly controlled by AMERICAN SOCIETY OF TRAVEL ADVISORS
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 16 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202533219349314368
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