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AMERICAN SOCIETY OF TRAVEL ADVISORS INC

EIN 13-0434364 ALEXANDRIA, VA

Largest nonprofits in Virginia

Revenue 2024
$10,576,948
Expenses 2024
$11,525,597

As filed

Subsection
06
Classification
2000
Street
123 N PITT ST STE 400

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Group exemption

The central organization of an IRS group exemption (group number 2172), covering 30 subordinate organizations. matched by us

The IRS lists each organization's group exemption number; we match a subordinate to its central organization by that number and the affiliation code the IRS assigns.

All 30 subordinates →

Mission and programs · 2024

Mission

THE MISSION OF THE AMERICAN SOCIETY OF TRAVEL ADVISORS (ASTA) IS TO FACILITATE THE BUSINESS OF SELLING TRAVEL THROUGH EFFECTIVE REPRESENTATION, SHARED KNOWLEDGE AND ENHANCEMENT OF PROFESSIONALISM ASTA SEEKS A RETAIL TRAVEL MARKETPLACE THAT IS PROFITABLE AND GROWING AND A REWARDING FIELD IN WHICH TO WORK, INVEST AND DO BUSINESS.

Activities or mission (Part I)

PROMOTE SHARED INTEREST OF TRAVEL SALES PROFESSIONALS

  • MEETINGS AND CONVENTIONS - ASTA HOSTS THE ASTA TRAVEL ADVISOR CONFERENCE, THE ASSOCIATION'S PRIMARY ANNUAL MEETING AND TRADE SHOW, WHICH OFFERS EDUCATIONAL PROGRAMMING, PROFESSIONAL DEVELOPMENT SESSIONS, AND NETWORKING OPPORTUNITIES FOR TRAVEL ADVISORS AND TRAVEL SUPPLIERS. THE CONFERENCE TYPICALLY DRAWS APPROXIMATELY 1,000 ATTENDEES FROM ACROSS THE TRAVEL INDUSTRY.IN ADDITION TO THE TRAVEL ADVISOR CONFERENCE, ASTA ORGANIZES SEVERAL MAJOR EVENTS THROUGHOUT THE YEAR, INCLUDING THE RIVER CRUISE EXPO, CARIBBEAN SHOWCASE, TRAVEL MASTERS, LEGISLATIVE DAY, AND THE PREMIUM BUSINESS SUMMIT. EACH EVENT PROVIDES TARGETED EDUCATION AND ENGAGEMENT OPPORTUNITIES DESIGNED TO STRENGTHEN THE TRAVEL ADVISOR COMMUNITY AND SUPPORT BUSINESS GROWTH ACROSS SPECIALIZED SECTORS OF THE INDUSTRY.

  • TRAVEL INDUSTRY SUPPORT - ASTA SERVES AS THE LEADING ADVOCATE FOR TRAVEL ADVISORS, PROVIDING ESSENTIAL RESOURCES, MARKET INSIGHTS, AND REPRESENTATION ON KEY INDUSTRY ISSUES. THE ASSOCIATION WORKS CLOSELY WITH GOVERNMENT AGENCIES SUCH AS THE U.S. DEPARTMENT OF TRANSPORTATION AND THE TRANSPORTATION SECURITY ADMINISTRATION (TSA) TO ADVANCE POLICIES THAT BENEFIT TRAVEL ADVISORS AND THE TRAVELING PUBLIC.ASTA ALSO PUBLISHES TRAVEL ADVISOR DAILY, A COMPLIMENTARY NEWSLETTER DISTRIBUTED ACROSS THE TRAVEL INDUSTRY, PROVIDING TIMELY UPDATES ON POLICY, TRENDS, AND BUSINESS PRACTICES. THE VERIFIED TRAVEL ADVISOR (VTA) CERTIFICATION PROGRAM, LAUNCHED IN 2017, CONTINUES TO GROW AND STRENGTHEN THE PROFESSION BY OFFERING MEMBERS COMPREHENSIVE TRAINING, ETHICAL STANDARDS, AND VERIFIABLE CREDENTIALS THAT ENHANCE PROFESSIONAL CREDIBILITY AND CONSUMER TRUST.

  • DESTINATION EDUCATION - THROUGH ITS DESTINATION EDUCATION INITIATIVES, ASTA PROVIDES TRAVEL ADVISORS WITH IN-DEPTH TRAINING FOCUSED ON SPECIFIC DESTINATIONS AND REGIONS AROUND THE WORLD. THESE PROGRAMS ARE OFFERED THROUGH EVENTS SUCH AS ASTA'S DESTINATION EXPO AND REGIONAL SHOWCASES, WHICH COMBINE CLASSROOM LEARNING WITH IMMERSIVE, ON-SITE EXPERIENCES DESIGNED TO BUILD EXPERTISE AND STRENGTHEN DESTINATION PARTNERSHIPS.PARTICIPATION IN THESE PROGRAMS TYPICALLY RANGES FROM 50 TO 500 ATTENDEES ANNUALLY, DEPENDING ON THE EVENT AND LOCATION. THESE EDUCATIONAL OFFERINGS HELP ADVISORS EXPAND THEIR DESTINATION KNOWLEDGE AND INCREASE SALES OPPORTUNITIES THROUGH ENHANCED CLIENT SERVICE.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Jackie Friedman

    CHAIRMAN OF THE BOARD

    Total calculated
    $15,000
    From this org
    $15,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    9 + 1 related
  • Kathy Bedell

    CAC CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Rhonda Shumway

    TREASURER

    Total calculated
    $3,500
    From this org
    $3,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    9 + 1 related
  • Deb Belchak

    REGIONAL DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Kelly Bergin

    DIRECTOR-AT-LARGE

    Total calculated
    $3,000
    From this org
    $3,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    1 + 1 related
  • Kareem George

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Anthony Lee Thomas

    VICE CHAIR AND SECRETARY

    Total calculated
    $6,000
    From this org
    $6,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    9 + 1 related
  • Pamela Irwin

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Anita Pagliasso

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Shelly Phillips

    REGIONAL DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Amanda Klimak

    CAC VICE-CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Rob Hale

    REGIONAL DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Anne MacIntyre

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Cindy Tyo

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Alex Sharpe

    CONSORTIUM DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Zane Kerby

    PRESIDENT & CEO

    Total calculated
    $764,859
    From this org
    $634,944
    From related orgs
    $0
    Other
    $129,915
    Hours/week
    39 + 1 related

    Schedule J breakdown matched by us

    Base
    $529,654
    Bonus
    $98,000
    Other
    $7,290
    Deferred
    $72,473
    Nontaxable benefits
    $57,442
    Filer's total
    $764,859
  • Peter Lobasso

    GENERAL COUNSEL

    Total calculated
    $321,768
    From this org
    $252,409
    From related orgs
    $0
    Other
    $69,359
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $234,008
    Bonus
    $18,000
    Other
    $401
    Deferred
    $29,978
    Nontaxable benefits
    $39,381
    Filer's total
    $321,768
  • Mark Meader

    SR VP MARKETING, INDUSTRY

    Total calculated
    $210,879
    From this org
    $177,798
    From related orgs
    $0
    Other
    $33,081
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $158,247
    Bonus
    $18,000
    Other
    $1,551
    Deferred
    $12,840
    Nontaxable benefits
    $20,241
    Filer's total
    $210,879
  • Jessica Klement

    VP,GOV'T & PUBLIC AFFAIRS

    Total calculated
    $242,643
    From this org
    $217,892
    From related orgs
    $0
    Other
    $24,751
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $201,732
    Bonus
    $16,000
    Other
    $160
    Deferred
    $23,000
    Nontaxable benefits
    $1,751
    Filer's total
    $242,643
  • Sarah Little

    VP, BUSINESS DEVELOPMENT

    Total calculated
    $210,924
    From this org
    $185,303
    From related orgs
    $0
    Other
    $25,621
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $165,238
    Bonus
    $20,000
    Other
    $65
    Deferred
    $9,798
    Nontaxable benefits
    $15,823
    Filer's total
    $210,924
  • Elizabeth Henry

    VP, FINANCE & ACCOUNTING

    Total calculated
    $220,623
    From this org
    $170,920
    From related orgs
    $0
    Other
    $49,703
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $165,065
    Bonus
    $5,000
    Other
    $855
    Deferred
    $30,500
    Nontaxable benefits
    $19,203
    Filer's total
    $220,623
  • Robert Fleming

    DIR, TECHNOLOGY

    Total calculated
    $163,176
    From this org
    $126,883
    From related orgs
    $0
    Other
    $36,293
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $116,883
    Bonus
    $10,000
    Other
    $0
    Deferred
    $5,977
    Nontaxable benefits
    $30,316
    Filer's total
    $163,176

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $10,576,948
    Expenses
    $11,525,597
    Contributions
    $589,662
    Grants paid
    $33,104
  • 2023
    Revenue
    $9,540,412
    Expenses
    $9,254,373
    Contributions
    $1,089,786
    Grants paid
    $10,000
  • 2022
    Revenue
    $8,475,757
    Expenses
    $7,815,084
    Contributions
    $761,776
    Grants paid
    $50,472

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $6,551,847
    Expenses
    $5,789,684
    Assets (EOY)
    $10,658,174
  • 2020 · 990

    Revenue
    $4,924,630
    Expenses
    $4,490,168
    Assets (EOY)
    $7,032,684
  • 2019 · 990

    Revenue
    $6,110,230
    Expenses
    $5,675,802
    Assets (EOY)
    $6,341,351
  • 2017 · 990

    Revenue
    $5,490,650
    Expenses
    $4,898,827
    Assets (EOY)
    $5,023,590
  • 2016 · 990

    Revenue
    $4,824,070
    Expenses
    $4,131,373
    Assets (EOY)
    $3,965,138
  • 2015 · 990

    Revenue
    $4,475,792
    Expenses
    $3,730,197
    Assets (EOY)
    $2,927,807
  • 2014 · 990

    Revenue
    $3,983,875
    Expenses
    $3,571,544
    Assets (EOY)
    $2,983,484
  • 2013 · 990

    Revenue
    $4,017,445
    Expenses
    $4,566,634
    Assets (EOY)
    $3,086,938
  • 2012 · 990

    Revenue
    not reported
    Expenses
    $4,047,283
    Assets (EOY)
    $3,247,906
  • 2010 · 990

    Revenue
    not reported
    Expenses
    $4,421,604
    Assets (EOY)
    $3,913,335

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

  • 2022 UKRAINE DISASTER RELIEF

  • 2022 PROMOTING TOURISM THAT POSITIVELY IMPACTS THE ENVIRONMENT AND ECONOMIES OF THE WORLD

  • EDEN REFORESTATION PROJECTS

    $10,500

    2024 ENVIRONMENTAL RESTORATION

  • TOURISM CARES

    $10,000

    2024 PROMOTING TOURISM THAT POSITIVELY IMPACTS COMMUNITIES

  • 2022 GLOBAL HEALTH AND EDUCATION LITERACY PROGRAMS FOR VULNERABLE CHILDREN

  • 2022 ENVIRONMENTAL RESTORATION THROUGH REFORESTATION

Where these grants went next →

Grants received

No itemized grant names this organization as a recipient. Only grants over $5,000 are itemized, and only by filers of the full Form 990.

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

  • ASTA FOUNDATION

    501(C)3 · SUPPORT TRAVEL EDUCATION · VA · controlled entity

  • ASTA EDUCATION FOUNDATION

    501(C)3 · SUPPORT TRAVEL EDUCATION · VA · controlled entity

  • ASTAPAC

    527 · POLITICAL ACTION COMMITTEE · NY · controlled entity

Declared as related by

Taxable family

From Schedule R Parts I, III and IV: entities that legally are the filer, and taxable partnerships, corporations and trusts it is related to. These record ownership and control, not shared board members or money.

Related corporations and trusts on its 2024 return

  • ASTA MARKETING SERVICES INC

    C · PROVIDE MARKETING SERVICES TO MEMBERS · DE · 100% owned · share of income $41,868 · share of assets $219,109 · controlled entity

  • NATIONAL ASSOCIATION OF CAREER TRAVEL AGENTS

    C · PROVIDE EDUCATION AND TRAINING TO HOME BASED TRAVEL AGENTS · VA · 100% owned · share of assets $147,785 · controlled entity

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Not present in the most recent drop.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.