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PEACH BOWL INC

EIN 58-1052332 ATLANTA, GA

Revenue 2024
$43,340,893
Expenses 2024
$32,321,820

Program services were 93.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
N65Z
Classification
1000
Street
3350 RIVERWOOD PRKWY SE STE 2250

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

PEACH BOWL INC.'S MISSION IS TO POSITIVELY IMPACT PEOPLE'S LIVES BY CELEBRATING COLLEGE ATHLETICS THROUGH BEST-IN-CLASS EVENTS THAT CREATE CHARITABLE DONATIONS, SCHOLARSHIPS, ECONOMIC IMPACT, AND MEMORABLE EXPERIENCES. PEACH BOWL INC. IS PROUD TO BE THE MOST CHARITABLE COLLEGE FOOTBALL BOWL ORGANIZATION IN THE COUNTRY.

Activities or mission (Part I)

TO POSITIVELY IMPACT PEOPLE'S LIVES BY CELEBRATING COLLEGE ATHLETICS THROUGH BEST-IN-CLASS EVENTS THAT CREATE CHARITABLE DONATIONS, SCHOLARSHIPS, AND ECONOMIC IMPACT.

  • THE AFLAC KICKOFF GAME AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA FOOTBALL COMPETITION AND TO SUPPORT COLLEGE EDUCATION THROUGH SCHOLARSHIP DONATIONS. THE AFLAC KICKOFF GAME IS A NEUTRAL SITE COLLEGE FOOTBALL GAME PLAYED AT THE BEGINNING OF EVERY SEASON. IN THE FISCAL YEAR ENDING MAY 31, 2025, PEACH BOWL, INC HOSTED THE AFLAC KICKOFF GAME AND CONTRIBUTED A TOTAL OF $10,100,000 VIA GAME PARTICIPATION PAYOUTS AND SCHOLARSHIP FUNDS TO THE UNIVERSITY OF GEORGIA AND CLEMSON UNIVERSITY.

    Expenses $14,606,053 · Grants $10,100,000 · Revenue $19,461,179

  • THE CHICK-FIL-A PEACH BOWL AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA FOOTBALL COMPETITION AND TO SUPPORT COLLEGE EDUCATION THROUGH SCHOLARSHIP DONATIONS, AND TO SUPPORT CHILDREN'S HEALTH INITIATIVES, DISASTER RELIEF, AND OTHER DESERVING CHARITABLE ORGANIZATIONS IN OUR COMMUNITY AND IN THE COMMUNITIES OF OUR PARTICIPATING UNIVERSITIES. IN THE FISCAL YEAR ENDING MAY 31, 2025, PEACH BOWL INC DONATED $500,000 TO AMERICAN NATIONAL RED CROSS, $421,528 TO CHILDRENS HEALTHCARE OF ATLANTA, $150,000 TO THE COLLEGE FOOTBALL PLAYOFF FOUNDATION, $100,000 TO GEORGIA LIONS LIGHTHOUSE FOUNDATION, $50,000 EACH TO THE SCHOLARSHIP FUNDS AT THE UNIVERSITY OF TEXAS AND ARIZONA STATE UNIVERSITY, AND $60,056 TO VARIOUS OTHER CHARITABLE ORGANIZATIONS.

    Expenses $14,447,341 · Grants $1,331,584 · Revenue $19,143,230

  • THE SOUTHERN COMPANY PEACH BOWL CHALLENGE GOLF TOURNAMENT AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA COMPETITION AND TO PROVIDE FINANCIAL SUPPORT TO CHARITABLE ORGANIZATIONS IN OUR COMMUNITY, AND IN THE COMMUNITIES OF THE PARTICIPATING UNIVERSITIES. IN THE FISCAL YEAR ENDING MAY 31, 2025, THE SOUTHERN COMPANY PEACH BOWL CHALLENGE EVENT DONATED A TOTAL OF $310,050 TO VARIOUS CHARITABLE ORGANIZATIONS AS SELECTED BY THE FOOTBALL COACHES PARTICIPATING IN THE EVENT.

    Expenses $1,002,834 · Grants $310,050 · Revenue $450,000

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • GARY P STOKAN

    CEO AND PRESIDENT

    Total calculated
    $958,755
    From this org
    $899,982
    From related orgs
    $0
    Other
    $58,773
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $677,746
    Bonus
    $213,355
    Other
    $8,881
    Deferred
    $27,600
    Nontaxable benefits
    $31,173
    Filer's total
    $958,755

  • ADAM WALKER

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • BOB SCHULER

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • BOB SOMERS

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • DUSTIN BRITT

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • ERICA QUALLS-BATTEY

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • GARTH KNUTSON

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • JIM TERRY

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • JOHN MURNANE

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • MELANIE BABCOCK

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • MICHAEL K ANDERSON

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • MICHAEL LEVY

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • PERCY D VAUGHN

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • RODNEY SANDERS

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • SUHAIL SETH

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • WILLIAM PATE

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1

  • A CHRISTOPHER HUGHES

    CHIEF FINANCIAL OFFICER

    Total calculated
    $353,456
    From this org
    $300,996
    From related orgs
    $0
    Other
    $52,460
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $243,210
    Bonus
    $49,706
    Other
    $8,080
    Deferred
    $19,693
    Nontaxable benefits
    $32,767
    Filer's total
    $353,456

  • DAVID L EPPS

    CHIEF OPERATING OFFICER

    Total calculated
    $481,101
    From this org
    $437,625
    From related orgs
    $0
    Other
    $43,476
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $357,984
    Bonus
    $71,871
    Other
    $7,770
    Deferred
    $27,600
    Nontaxable benefits
    $15,876
    Filer's total
    $481,101

  • BENJAMIN S HOLLIS

    VICE PRESIDENT, SALES

    Total calculated
    $262,874
    From this org
    $201,302
    From related orgs
    $0
    Other
    $61,572
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $172,700
    Bonus
    $21,812
    Other
    $6,790
    Deferred
    $15,313
    Nontaxable benefits
    $46,259
    Filer's total
    $262,874

  • DEREK T MARTIN

    VICE PRESIDENT, EVENTS

    Total calculated
    $277,833
    From this org
    $241,997
    From related orgs
    $0
    Other
    $35,836
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $210,030
    Bonus
    $24,797
    Other
    $7,170
    Deferred
    $19,360
    Nontaxable benefits
    $16,476
    Filer's total
    $277,833

  • MATTHEW E GARVEY

    VICE PRESIDENT, COMMUNICATIONS

    Total calculated
    $262,410
    From this org
    $231,808
    From related orgs
    $0
    Other
    $30,602
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $200,268
    Bonus
    $23,520
    Other
    $8,020
    Deferred
    $14,765
    Nontaxable benefits
    $15,837
    Filer's total
    $262,410

  • MICHAEL D GILBERT

    DIRECTOR OF TICKETING

    Total calculated
    $133,881
    From this org
    $109,934
    From related orgs
    $0
    Other
    $23,947
    Hours/week
    40

  • PATTY V YOUNG

    EXECUTIVE ASSISTANT

    Total calculated
    $142,071
    From this org
    $117,825
    From related orgs
    $0
    Other
    $24,246
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $43,340,893
    Expenses
    $32,321,820
    Contributions
    $0
    Grants paid
    $11,741,634
  • 2023
    Revenue
    $29,147,217
    Expenses
    $23,090,079
    Contributions
    $0
    Grants paid
    $5,185,424
  • 2022
    Revenue
    $47,413,811
    Expenses
    $41,572,823
    Contributions
    $0
    Grants paid
    $15,050,647

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2024 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2023 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2022 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2021 · 990

    Revenue
    $45,717,614
    Expenses
    $37,788,218
    Assets (EOY)
    $61,887,309

  • 2021 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2020 · 990

    Revenue
    $16,445,815
    Expenses
    $8,308,141
    Assets (EOY)
    $62,819,820

  • 2020 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2019 · 990

    Revenue
    $36,143,424
    Expenses
    $51,146,952
    Assets (EOY)
    $52,762,848

  • 2018 · 990

    Revenue
    $35,593,176
    Expenses
    $31,867,477
    Assets (EOY)
    $55,452,989

  • 2017 · 990

    Revenue
    $46,030,163
    Expenses
    $44,411,476
    Assets (EOY)
    $49,328,250

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 29 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.