Totals
- Total revenue
- $29,147,217
- Total expenses
- $23,090,079
- Contributions and grants received
- $0
- Grants paid
- $5,185,424
- Program service revenue
- $25,800,111
- Investment income
- $2,681,588
- Other revenue
- $665,518
- Total assets, end of year
- $76,241,198
- Total liabilities, end of year
- $7,578,087
- Net assets or fund balances, end of year
- $68,663,111
- Program services expenses (Part IX)
- $20,880,715
- Management and general expenses
- $2,209,364
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $20,880,715
Program services were 90.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: PEACH BOWL TICKET SALES
total $14,434,910 · related or exempt $14,434,910
-
2b · Program service revenue: KICKOFF GAME TICKET SALES
total $7,073,485 · related or exempt $7,073,485
-
2c · Program service revenue: PEACH BOWL SPONSORSHIPS
total $1,848,296 · related or exempt $1,848,296
-
2d · Program service revenue: KICKOFF GAME SPONSORSHIPS
total $1,652,730 · related or exempt $1,652,730
-
2e · Program service revenue: CHALLENGE SPONSORSHIP
total $450,000 · related or exempt $450,000
-
2f · All other program service revenue
total $340,690 · related or exempt $298,190 · unrelated business $42,500
-
3 · Investment income
total $2,011,290 · excluded $2,011,290
-
4 · Income from investment of tax-exempt bond proceeds
total $0
-
5 · Royalties
total $0
-
6c · Rental income or loss
real property $0 · personal property $0
-
6d · Net rental income or loss
total $0
-
7a · Gross sales of assets other than inventory
securities $16,129,194
-
7b · Less cost or other basis and sales expenses
securities $15,458,896
-
7c · Gain or loss
securities $670,298
-
7d · Net gain or loss
total $670,298 · excluded $670,298
-
8a · Fundraising events: gross income
$0
-
8b · Fundraising events: direct expenses
$0
-
8c · Net income from fundraising events
total $0
-
9a · Gaming: gross income
$0
-
9b · Gaming: direct expenses
$0
-
9c · Net income from gaming
total $0
-
10a · Gross sales of inventory
$0
-
10b · Cost of goods sold
$0
-
10c · Net income from sales of inventory
total $0
-
11a · Other revenue: MERCHANDISE SALES
total $168,194 · related or exempt $168,194
-
11b · Other revenue: OTHER REVENUE
total $497,324 · related or exempt $497,324
-
11e · Other revenue, total
$665,518
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $5,185,424 · program services $5,185,424
-
2 · Grants to domestic individuals
total $0
-
3 · Grants to foreign organizations and individuals
total $0
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $2,813,016 · program services $2,531,714 · management and general $281,302
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $388,188 · program services $349,369 · management and general $38,819
-
8 · Pension plan contributions
total $52,553 · program services $47,298 · management and general $5,255
-
9 · Other employee benefits
total $76,380 · program services $68,742 · management and general $7,638
-
10 · Payroll taxes
total $151,559 · program services $136,403 · management and general $15,156
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $0
-
11c · Fees: accounting
total $64,209 · management and general $64,209
-
11d · Fees: lobbying
total $0
-
11e · Fees: professional fundraising services
total $0
-
11f · Fees: investment management
total $0
-
11g · Fees: other
total $146,774 · management and general $146,774
-
12 · Advertising and promotion
total $627,071 · management and general $627,071
-
13 · Office expenses
total $137,036 · management and general $137,036
-
14 · Information technology
total $74,040 · management and general $74,040
-
15 · Royalties
total $0
-
16 · Occupancy
total $440,287 · management and general $440,287
-
17 · Travel
total $119,379 · program services $111,295 · management and general $8,084
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $0
-
20 · Interest
total $0
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $127,994 · management and general $127,994
-
23 · Insurance
total $247,547 · program services $247,547
-
24a · Other expenses: CHICK-FIL-A PEACH BOWL GAME
total $8,052,591 · program services $8,052,591
-
24b · Other expenses: AFLAC KICKOFF GAME
total $2,144,277 · program services $2,144,277
-
24c · Other expenses: STATE SALES TAX
total $1,680,065 · program services $1,680,065
-
24d · Other expenses: CHALLENGE GOLF TOURNAMENT
total $325,990 · program services $325,990
-
24e · All other expenses
total $235,699 · management and general $235,699
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $5,639,987 · end of year $5,071,860
-
2 · Savings and temporary cash investments
beginning of year $0 · end of year $0
-
3 · Pledges and grants receivable
beginning of year $0 · end of year $0
-
4 · Accounts receivable
beginning of year $281,745 · end of year $341,752
-
5 · Loans and receivables from officers and key people
beginning of year $0 · end of year $0
-
6 · Loans and receivables from disqualified persons
beginning of year $0 · end of year $0
-
7 · Other notes and loans receivable
beginning of year $1,300,000 · end of year $1,005,083
-
8 · Inventories for sale or use
beginning of year $0 · end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $2,675,486 · end of year $2,018,902
-
10a · Land, buildings and equipment: cost or other basis
$2,059,217
-
10b · Land, buildings and equipment: accumulated depreciation
$105,506
-
10c · Land, buildings and equipment, net
beginning of year $89,661 · end of year $1,953,711
-
11 · Investments: publicly traded securities
beginning of year $54,585,171 · end of year $63,760,271
-
12 · Investments: other securities
beginning of year $0 · end of year $0
-
13 · Investments: program-related
beginning of year $0 · end of year $0
-
14 · Intangible assets
beginning of year $0 · end of year $0
-
15 · Other assets
beginning of year $286,741 · end of year $2,089,619
-
17 · Accounts payable and accrued expenses
beginning of year $114,301 · end of year $513,273
-
18 · Grants payable
beginning of year $4,000,000 · end of year $0
-
19 · Deferred revenue
beginning of year $2,262,915 · end of year $3,001,666
-
20 · Tax-exempt bond liabilities
beginning of year $0 · end of year $0
-
21 · Escrow or custodial account liability
beginning of year $0 · end of year $0
-
22 · Loans and payables to officers and key people
beginning of year $0 · end of year $0
-
23 · Secured mortgages and notes payable
beginning of year $0 · end of year $0
-
24 · Unsecured notes and loans payable
beginning of year $0 · end of year $0
-
25 · Other liabilities
beginning of year $1,157,153 · end of year $4,063,148
-
27 · Net assets without donor restrictions
beginning of year $57,324,422 · end of year $68,663,111
-
28 · Net assets with donor restrictions
beginning of year $0 · end of year $0
Mission and programs · 2023
Mission
PEACH BOWL INC.'S MISSION IS TO POSITIVELY IMPACT PEOPLE'S LIVES BY CELEBRATING COLLEGE ATHLETICS THROUGH BEST-IN-CLASS EVENTS THAT CREATE CHARITABLE DONATIONS, SCHOLARSHIPS, ECONOMIC IMPACT, AND MEMORABLE EXPERIENCES. PEACH BOWL INC. IS PROUD TO BE THE MOST CHARITABLE COLLEGE FOOTBALL BOWL ORGANIZATION IN THE COUNTRY.
Activities or mission (Part I)
TO POSITIVELY IMPACT PEOPLE'S LIVES BY CELEBRATING COLLEGE ATHLETICS THROUGH BEST-IN-CLASS EVENTS THAT CREATE CHARITABLE DONATIONS, SCHOLARSHIPS, AND ECONOMIC IMPACT.
-
THE CHICK-FIL-A PEACH BOWL AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA FOOTBALL COMPETITION AND TO SUPPORT COLLEGE EDUCATION THROUGH SCHOLARSHIP DONATIONS, AND TO SUPPORT CHILDREN'S HEALTH INITIATIVES, DISASTER RELIEF, AND OTHER DESERVING CHARITABLE ORGANIZATIONS IN OUR COMMUNITY AND IN THE COMMUNITIES OF OUR PARTICIPATING UNIVERSITIES. IN THE FISCAL YEAR ENDING MAY 31, 2024, PEACH BOWL INC DONATED $500,000 TO BOYS & GIRLS CLUB OF METRO ATLANTA, $363,074 TO CHILDRENS HEALTHCARE OF ATLANTA, $100,000 TO THE COLLEGE FOOTBALL PLAYOFF FOUNDATION, $100,000 TO GEORGIA LIONS LIGHTHOUSE FOUNDATION, $50,000 EACH TO THE SCHOLARSHIP FUNDS AT THE UNIVERSITY OF MISSISSIPPI FOUNDATION AND THE PENNSYLVANIA STATE UNIVERSITY, AND $79,500 TO VARIOUS OTHER CHARITABLE ORGANIZATIONS.
Expenses $13,176,981 · Grants $1,242,574 · Revenue $16,623,896
-
THE AFLAC KICKOFF GAME AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA FOOTBALL COMPETITION AND TO SUPPORT COLLEGE EDUCATION THROUGH SCHOLARSHIP DONATIONS. THE AFLAC KICKOFF GAME IS A NEUTRAL SITE COLLEGE FOOTBALL GAME PLAYED AT THE BEGINNING OF EVERY SEASON. IN THE FISCAL YEAR ENDING MAY 31, 2024, PEACH BOWL, INC HOSTED THE AFLAC KICKOFF GAME AND CONTRIBUTED A TOTAL OF $3,600,000 VIA GAME PARTICIPATION PAYOUTS AND SCHOLARSHIP FUNDS TO THE UNIVERSITY OF LOUISVILLE AND THE GEORGIA INSTITUTE OF TECHNOLOGY.
Expenses $6,686,724 · Grants $3,600,000 · Revenue $9,391,733
-
THE SOUTHERN COMPANY PEACH BOWL CHALLENGE GOLF TOURNAMENT AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA COMPETITION AND TO PROVIDE FINANCIAL SUPPORT TO CHARITABLE ORGANIZATIONS IN OUR COMMUNITY, AND IN THE COMMUNITIES OF THE PARTICIPATING UNIVERSITIES. IN THE FISCAL YEAR ENDING MAY 31, 2024, THE SOUTHERN COMPANY PEACH BOWL CHALLENGE EVENT DONATED A TOTAL OF $342,850 TO VARIOUS CHARITABLE ORGANIZATIONS AS SELECTED BY THE FOOTBALL COACHES PARTICIPATING IN THE EVENT.
Expenses $1,017,010 · Grants $342,850 · Revenue $407,500
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Gary P StokanGARY P STOKAN
PRESIDENT AND CEO
- Total calculated
- $968,903
- From this org
- $914,718
- From related orgs
- $0
- Other
- $54,185
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $665,991
- Bonus
- $229,106
- Other
- $19,621
- Deferred
- $26,400
- Nontaxable benefits
- $27,785
- Filer's total
- $968,903
-
Davis L EppsDAVIS L EPPS
CHIEF OPERATING OFFICER
- Total calculated
- $466,792
- From this org
- $425,797
- From related orgs
- $0
- Other
- $40,995
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $344,847
- Bonus
- $74,740
- Other
- $6,210
- Deferred
- $26,400
- Nontaxable benefits
- $14,595
- Filer's total
- $466,792
-
A Christopher HughesA CHRISTOPHER HUGHES
CHIEF FINANCIAL OFFICER
- Total calculated
- $353,565
- From this org
- $294,264
- From related orgs
- $0
- Other
- $59,301
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $234,259
- Bonus
- $54,195
- Other
- $5,810
- Deferred
- $18,661
- Nontaxable benefits
- $40,640
- Filer's total
- $353,565
-
Derek T MartinDEREK T MARTIN
VICE PRESIDENT, EVENTS
- Total calculated
- $265,581
- From this org
- $231,857
- From related orgs
- $0
- Other
- $33,724
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $198,551
- Bonus
- $27,696
- Other
- $5,610
- Deferred
- $18,549
- Nontaxable benefits
- $15,175
- Filer's total
- $265,581
-
Matthew E GarveyMATTHEW E GARVEY
VICE PRESIDENT, COMMUNICATIONS
- Total calculated
- $254,857
- From this org
- $225,056
- From related orgs
- $0
- Other
- $29,801
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $192,958
- Bonus
- $26,488
- Other
- $5,610
- Deferred
- $14,052
- Nontaxable benefits
- $15,749
- Filer's total
- $254,857
-
Benjamin S HollisBENJAMIN S HOLLIS
VICE PRESIDENT, SALES
- Total calculated
- $248,819
- From this org
- $193,325
- From related orgs
- $0
- Other
- $55,494
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $163,252
- Bonus
- $25,103
- Other
- $4,970
- Deferred
- $14,283
- Nontaxable benefits
- $41,211
- Filer's total
- $248,819
-
Dan L West Thru 73123DAN L WEST THRU 73123
VICE PRESIDENT, EVENTS
- Total calculated
- $128,221
- From this org
- $106,731
- From related orgs
- $0
- Other
- $21,490
- Hours/week
- 40
-
Michael D GilbertMICHAEL D GILBERT
DIRECTOR OF TICKETING
- Total calculated
- $126,278
- From this org
- $104,475
- From related orgs
- $0
- Other
- $21,803
- Hours/week
- 40
-
Bob SchulerBOB SCHULER
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Michael K AndersonMICHAEL K ANDERSON
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Melanie BabcockMELANIE BABCOCK
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Garth KnutsonGARTH KNUTSON
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Michael LevyMICHAEL LEVY
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
John MurnaneJOHN MURNANE
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
William PateWILLIAM PATE
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Erica Qualls-BatteyERICA QUALLS-BATTEY
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Rodney SandersRODNEY SANDERS
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Joe SaracinoJOE SARACINO
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Suhail SethSUHAIL SETH
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Bob SomersBOB SOMERS
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Jim TerryJIM TERRY
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Percy D VaughnPERCY D VAUGHN
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Adam WalkerADAM WALKER
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 1a · First-class or charter travel
- 1a · Travel for companions
- 1b · Written policy on the line-1a expenses
- 2 · Substantiation required before reimbursing expenses
- 3 · Compensation committee
- 3 · Form 990 of other organizations
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- SCHEDULE J, PART I, LINE 1A:
- GARY STOKAN, PRESIDENT AND CEO RECEIVED FIRST CLASS TRAVEL AND TRAVEL FOR HIS SPOUSE. HE IS PERMITTED TO FLY FIRST CLASS ONLY WHEN THE LENGTH OF THE FLIGHT EXCEEDS 3 HOURS. THE SPOUSE OF THE CEO IS PERMITTED TO TRAVEL WITH THE CEO WHEN IT IS IN THE BEST INTEREST OF THE COMPANY FOR HER TO ATTEND AN EVENT WITH HIM.
- SCHEDULE J, PART I, LINE 3:
- PEACH BOWL INC. HAS A COMPENSATION COMMITTEE THAT REVIEWS AND APPROVES EMPLOYEE COMPENSATION. THE COMPENSATION COMMITTEE USES COMPENSATION SURVEYS AND OTHER INDEPENDENT DATA TO SET COMPETITIVE COMPENSATION LEVELS.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
GEORGIA TECH ATHLETIC ASSOCIATION
$3,500,000
SUPPORT
-
BOYS & GIRLS CLUB OF METRO ATLANTA
$500,000
SUPPORT
-
SUPPORT
-
SUPPORT
-
GEORGIA'S LION LIGHTHOUSE FOUNDATION
$100,000
SUPPORT
-
$50,000
SUPPORT
-
THE PENNSYLVANIA STATE UNIVERSITY
$50,000
SUPPORT
-
SUPPORT
-
SUPPORT
-
KEEP CLIMBING FAMILY FOUNDATION
$42,500
SUPPORT
The 10 largest by cash amount. The API serves every itemized grant.
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 3 February 2025
- IRS schema version
- 2023v6.0
- Source object
- 202530359349301393
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.