- Revenue 2025
- $3,222,553
- Expenses 2025
- $3,189,367
As filed
- Subsection
- 06
- NTEE code
- S41
- Classification
- 2000
- Street
- 17W635 BUTTERFIELD RD STE 145
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2025
Mission
TO BE THE PREEMINENT RESOURCE IN THE LAUNDRY INDUSTRY BY PROVIDING LAUNDRY OPERATORS WITH THE CONNECTIVITY, ADVOCACY, EDUCATION AND UNBIASED INDUSTRY RESEARCH REQUIRED TO GROW GREAT BUSINESS OWNER / OPERATORS.
-
PLANETLAUNDRY IS THE ASSOCIATION'S PRINT AND DIGITAL PUBLICATION TARGETED TO MORE THAN 10,000 MEMBERS AND POTENTIAL INVESTORS IN THE SELF-SERVICE LAUNDRY INDUSTRY EACH MONTH. THE PRINT MAGAZINE HAS BEEN EDUCATING THE INDUSTRY ON BEST PRACTICES FOR MORE THAN 25 YEARS; AND THE PLANETLAUNDRY WEBSITE (WWW.PLANETLAUNDRY.COM) WELCOMED NEARLY 80,000 UNIQUE VISITORS IN 2025 AFFORDING ACCESSS TO THE MOST CURRENT INFORMATION ON THE LAUNDRY INDUSTRY THROUGH NEWS, BLOGS, DISCUSSION BOARDS, PODCASTS AND MORE. THE PLANETLAUNDRY BRAND HAS BECOME SYNONYMOUS WITH EXCELLENCE IN PUBLISHING FOR THE SELF-SERVICE LAUNDRY INDUSTRY AND IS THE MOST WIDELY READ PUBLICATION IN THE INDUSTRY.
Expenses $918,156
-
MEMBER SERVICES DEDICATED TO IMPROVING THE PROFITABILITY AND UNDERSTANDING OF THE COIN LAUNDRY AND DRYCLEANING INDUSTRY INCLUDING INDUSTRY MARKETING AND PROVIDING EDUCATIONAL MATERIALS.
Expenses $597,333
-
VARIOUS MEETINGS, WORKSHOPS AND CONFERENCES TO EDUCATE AND UPDATE MEMBERS AND OTHERS ON TOPICS RELATING TO THE COIN LAUNDRY INDUSTRY.
Expenses $884,477
-
Expenses $51,516
As filed on the 2025 return.
Officers and directors · 2025
As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Brian HollandBRIAN HOLLAND
IMMEDIATE PAST CHAIR
- Total calculated
- $0
- Hours/week
- 3.5 + 0.5 related
-
Robert E MaesROBERT E MAES
CHAIR
- Total calculated
- $0
- Hours/week
- 3.5 + 0.5 related
-
Neal ShapiroNEAL SHAPIRO
CHAIR-ELECT
- Total calculated
- $0
- Hours/week
- 3.5 + 0.5 related
-
Dennis DiazDENNIS DIAZ
TREASURER
- Total calculated
- $0
- Hours/week
- 3.5 + 0.5 related
-
Yvette Morton WilliamsYVETTE MORTON WILLIAMS
EXECUTIVE COMMITTEE APPOIN
- Total calculated
- $0
- Hours/week
- 3.5 + 0.5 related
-
Paul HansenPAUL HANSEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1.5 + 0.5 related
-
Alex HarrisALEX HARRIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1.5 + 0.5 related
-
Amanda KonczalAMANDA KONCZAL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1.5 + 0.5 related
-
Jason FleckJASON FLECK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1.5 + 0.5 related
-
Kevin ButoracKEVIN BUTORAC
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1.5 + 0.5 related
-
Chris SchultzCHRIS SCHULTZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1.5 + 0.5 related
-
Ryan SpicerRYAN SPICER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1.5 + 0.5 related
-
Peter MayberryPETER MAYBERRY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1.5 + 0.5 related
-
Ross DoddsROSS DODDS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1.5 + 0.5 related
-
Alaa ElbannaALAA ELBANNA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1.5 + 0.5 related
-
Jamie SewellJAMIE SEWELL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1.5 + 0.5 related
-
Brian WallaceBRIAN WALLACE
PRESIDENT & CEO
- Total calculated
- $355,899
- From this org
- $323,468
- From related orgs
- $0
- Other
- $32,431
- Hours/week
- 37 + 3 related
Schedule J breakdown matched by us
- Base
- $260,000
- Bonus
- $63,468
- Other
- $0
- Deferred
- $12,667
- Nontaxable benefits
- $19,764
- Filer's total
- $355,899
-
Danielle BauerDANIELLE BAUER
DIRECTOR OF MEMBERSHIP & E
- Total calculated
- $179,745
- From this org
- $161,160
- From related orgs
- $0
- Other
- $18,585
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $152,660
- Bonus
- $8,500
- Other
- $0
- Deferred
- $6,446
- Nontaxable benefits
- $12,139
- Filer's total
- $179,745
-
Antonika ThomasANTONIKA THOMAS
ADVERTISING SALES AND BUSI
- Total calculated
- $127,491
- From this org
- $114,828
- From related orgs
- $0
- Other
- $12,663
- Hours/week
- 40
-
Daniel NaumannDANIEL NAUMANN
LCF EXECUTIVE VICE PRESIDE
- Total calculated
- $141,224
- From this org
- $134,600
- From related orgs
- $0
- Other
- $6,624
- Hours/week
- 1 + 40 related
-
Christina GonzalezCHRISTINA GONZALEZ
DIRECTOR OF FINANCE AND HUMAN RESOURCES
- Total calculated
- $117,067
- From this org
- $105,110
- From related orgs
- $0
- Other
- $11,957
- Hours/week
- 33 + 7 related
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.
Filings
-
2025
- Revenue
- $3,222,553
- Expenses
- $3,189,367
- Contributions
- $491,211
- Grants paid
- $0
-
2024
- Revenue
- $2,844,815
- Expenses
- $2,848,350
- Contributions
- $474,785
- Grants paid
- $0
-
2023
- Revenue
- $2,569,815
- Expenses
- $2,766,179
- Contributions
- $331,535
- Grants paid
- $0
-
2022
- Revenue
- $2,095,086
- Expenses
- $2,436,853
- Contributions
- $137,487
- Grants paid
- $0
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $1,925,737
- Expenses
- $1,967,791
- Assets (EOY)
- $5,762,478
-
2020 · 990
- Revenue
- $1,431,068
- Expenses
- $1,727,281
- Assets (EOY)
- $5,459,531
-
2019 · 990
- Revenue
- $5,688,741
- Expenses
- $2,316,724
- Assets (EOY)
- $4,961,531
-
2018 · 990
- Revenue
- $1,972,633
- Expenses
- $2,173,850
- Assets (EOY)
- $1,636,994
-
2017 · 990
- Revenue
- $2,504,176
- Expenses
- $2,235,452
- Assets (EOY)
- $1,840,937
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.
Grants made
No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.
Grants received
-
2022 SEE 990 PART 3 LN 4A
Related organizations
From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.
Declared on its 2025 return
-
501(C)(3) · FOUNDATION · IL · controlled entity
Declared as related by
-
On its 2025 return
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Not present in the most recent drop.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2025, the newest we have parsed for this organization.