- Revenue 2024
- $1,164,791
- Expenses 2024
- $1,137,715
Program services were 61.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
As filed
- Subsection
- 03
- NTEE code
- A70
- Classification
- 1000
- Street
- 770 PARK BLVD
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Other organizations at this address
1 other organization in the IRS Business Master File lists the same street address. matched by us
We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.
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ROLLING READERS U S A INC
EIN 33-0523713
Mission and programs · 2024
Mission
At Words Alive, we know that whole communities thrive when everyone reads. Our programs empower learners facing extraordinary life circumstances such as unstable housing, poverty, foster care, and impact by the justice system. Words Alive prioritizes the populations disproportionately impacted by the literacy crisis.
Activities or mission (Part I)
At Words Alive, we envision a world where everyone is connected to the power of reading and the innumerable ways it enriches our lives.
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Read Aloud Program volunteers share the joy of a good story while helping children develop the cognitive, language, and social-emotional skills needed to be capable readers. Our program inspires students to be curious, courageous, and compassionate by exploring engaging and relevant books together with caring adults. In 2024-2025 program year, we provided weekly read aloud experiences and new books to 3,431 students across 23 Title I elementary schools, 78 out-of-school time providers, and dozens of community-based organizations.Students took home over 14,000 books paired with custom bilingual learning kits to deepen connection to the text.
Expenses $392,055 · Revenue $17,706
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Family Literacy Program inspires parents and family caregivers to make exploring books a robust family habit by connecting reading and play.Parents and caregivers receive new childrens books to grow their personal libraries and learn engagement strategies and exploratory activities to use reading as a family at home. Families report reading more often together, for longer periods of time, and practicing positive reading behaviors with their children. Offered in English and Spanish, this six-week workshop series reached 1,358 families and 1,508 family caregivers in the 2024-25 program year and distributed 8,148 books, each paired with a custom bilingual learning kit designed to bring the book alive. An additional 2,000 books were distributed through outreach events to help drive program registration and awareness at partner sites in communities most impacted by the literacy crisis.
Expenses $207,455 · Revenue $90,334
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Adolescent Book Group ignites a love of reading by connecting teenagers with volunteer facilitators to discuss, write, and create projects that bring books alive. As students share perspectives in this safe space, they improve communication skills, gain confidence, and enhance their ability to express themselves authentically. Diverse and contemporary texts are explored through discussion groups, text analysis, writing workshops, and author/illustrator visits. During the 2024-25 program year, we brought reading alive for 95 teens and young adolescents. We distributed 400 engaging books to young readers in the program, resulting in an average increase of nearly 60 percent in the size of participants personal libraries.
Expenses $99,434
As filed on the 2024 return.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Hampton Nonprofit Mgt Jan -Dec 2024
Executive Director
- Total calculated
- $79,388
- From this org
- $79,388
- From related orgs
- $0
- Other
- $0
- Hours/week
- 2
-
Rachael Orose
Executive Director
- Total calculated
- $54,187
- From this org
- $53,125
- From related orgs
- $0
- Other
- $1,062
- Hours/week
- 40
-
Anastasia Rollins Optima started Dec 2024
Director of Finance
- Total calculated
- $1,108
- From this org
- $1,108
- From related orgs
- $0
- Other
- $0
- Hours/week
- 6
-
Meredith Baratz
Chair
- Total calculated
- $0
- Hours/week
- 2
-
Julie Dubick
Vice Chair
- Total calculated
- $0
- Hours/week
- 2
-
Karen Silberman term ended January
Immediate Past Chair
- Total calculated
- $0
- Hours/week
- 2
-
Karen Malin
Secretary
- Total calculated
- $0
- Hours/week
- 2
-
Nick Giordano
Treasurer
- Total calculated
- $0
- Hours/week
- 2
-
Jon Yonemitsu July 2024-November 20
Director
- Total calculated
- $0
- Hours/week
- 2
-
Laura Galinson resigned May 2025
Director
- Total calculated
- $0
- Hours/week
- 2
-
Collen Smiley
Director
- Total calculated
- $0
- Hours/week
- 2
-
Bijan Nowroozian
Director
- Total calculated
- $0
- Hours/week
- 2
-
Tammy Carpowich
Director
- Total calculated
- $0
- Hours/week
- 2
-
Brian Fidler
Director
- Total calculated
- $0
- Hours/week
- 2
-
Tami Daiber-Hirst
Director
- Total calculated
- $0
- Hours/week
- 2
-
Julia Loman
Director
- Total calculated
- $0
- Hours/week
- 2
-
Rick Seidenwurm elected January 202
Director
- Total calculated
- $0
- Hours/week
- 2
-
Jeffra Becknell elected January 202
Director
- Total calculated
- $0
- Hours/week
- 2
-
Kelsey Vasko elected January 2025
Director
- Total calculated
- $0
- Hours/week
- 2
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $1,164,791
- Expenses
- $1,137,715
- Contributions
- $1,037,465
- Grants paid
- $0
-
2023
- Revenue
- $1,039,643
- Expenses
- $1,113,432
- Contributions
- $880,008
- Grants paid
- $0
-
2022
- Revenue
- $3,097,969
- Expenses
- $1,000,750
- Contributions
- $2,949,263
- Grants paid
- $17,205
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $1,306,134
- Expenses
- $789,897
- Assets (EOY)
- $931,415
-
2020 · 990
- Revenue
- $1,017,843
- Expenses
- $808,587
- Assets (EOY)
- $432,127
-
2019 · 990
- Revenue
- $713,507
- Expenses
- $676,722
- Assets (EOY)
- $251,119
-
2018 · 990
- Revenue
- $686,740
- Expenses
- $800,281
- Assets (EOY)
- $198,428
-
2017 · 990
- Revenue
- $767,977
- Expenses
- $720,102
- Assets (EOY)
- $263,731
-
2016 · 990
- Revenue
- $738,486
- Expenses
- $735,377
- Assets (EOY)
- $198,568
-
2015 · 990
- Revenue
- $684,130
- Expenses
- $693,446
- Assets (EOY)
- $184,743
-
2014 · 990
- Revenue
- $610,136
- Expenses
- $605,002
- Assets (EOY)
- $192,596
-
2012 · 990
- Revenue
- not reported
- Expenses
- $359,624
- Assets (EOY)
- $177,163
-
2011 · 990
- Revenue
- not reported
- Expenses
- $314,582
- Assets (EOY)
- $238,290
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.
Grants made
No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.
Grants received
-
$215,300
2024 FOR GENERAL SUPPORT
-
2022 For grant recipient's exempt purposes
-
$148,298
2024 PROGRAM SUPPORT
-
$141,500
2023 FOR GENERAL SUPPORT
-
$127,115
2023 PROGRAM SUPPORT
-
$122,191
2022 PROGRAM SUPPORT
-
$97,625
2022 SHELVING TO STORE LITERACY MATERIALS
-
2024 For grant recipient's exempt purposes
-
2022 GENERAL
-
2023 GENERAL
The 10 largest by cash amount. The API serves every itemized grant.
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Listed as of 13 October 2026, under deductibility PC.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.