- Revenue 2025
- $809,495
- Expenses 2025
- $889,627
Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
As filed
- Subsection
- 06
- NTEE code
- S41
- Classification
- 2000
- Street
- 802 MAIN AVE
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2025
Mission
TO LEVERAGE LIMITED RESOURCES INTO EQUITABLE, CREATIVE, STRATEGIC, AND COMPREHENSIVE ANNUAL MARKETING PROGRAMS SUFFICIENT TO GENERATE GROWING CONSUMER INTEREST IN THE DURANGO/LA PLATA COUNTY AREA AND ACCOMPLISH TOURISM MARKETING GOALS. GENERATE DEMAND IN VISITATION AND OVERNIGHT STAYS IN LA PLATA COUNTY THROUGH STRATEGIC SALES AND MARKETING PROGRAMS PROMOTING OUR AREA FOR THE BENEFIT OF VISITORS AND LOCAL STAKEHOLDERS.
Activities or mission (Part I)
MARKETING AND PROMOTING THE DURANGO COMMUNITY AND SURROUNDING AREA TO INCREASE TOURISM.
-
DURANGO AREA TOURISM OFFICE, INC. (DBA VISIT DURANGO) OPERATED AS A DESTINATION MANAGEMENT ORGANIZATION FOR THE PURPOSE OF PROMOTING THE DURANGO AND LA PLATA COUNTY AREA AS A TOURIST DESTINATION, ENGAGING IN SALES AND MARKETING ACTIVITIES, AND PROVIDING VISITOR SERVICES TO GROUPS AND TOURISTS. VISIT DURANGOS ROLE WAS TO BUILD BRAND AWARENESS, ATTRACT VISITORS TO THE AREA, INFORM THEM ABOUT VISITOR OPPORTUNITIES, STIMULATE THE LOCAL ECONOMY, AND ULTIMATELY IMPROVE RESIDENTS QUALITY OF LIFE. IN APRIL 2025, THE ORGANIZATION TRANSITIONED ITS OPERATIONS TO THE CITY OF DURANGO FOLLOWING A BOARD-APPROVED MERGER, AND THE BOARD OF DIRECTORS SUBSEQUENTLY VOTED TO DISSOLVE THE CORPORATION. PROGRAM SERVICES CONTINUED THROUGH THE CITY OF DURANGO FOLLOWING THE TRANSITION.
As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.
Officers and directors · 2025
As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Barbara BowmanBARBARA BOWMAN
INTERIM EXEC
- Total calculated
- $0
- Hours/week
- 40
-
Ken StoneKEN STONE
CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Tori OssolaTORI OSSOLA
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Charles GoodmanCHARLES GOODMAN
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Cristina Dalle GraveCRISTINA DALLE GRAVE
TREASURER TO
- Total calculated
- $0
- Hours/week
- 1
-
Lisa SchwantesLISA SCHWANTES
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Emmy Grey EyesEMMY GREY EYES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Ted HolteenTED HOLTEEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Antonio LucinaANTONIO LUCINA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Dave RathbunDAVE RATHBUN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Andrew ScarboroughANDREW SCARBOROUGH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Carrie WhitleyCARRIE WHITLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.
Filings
-
2025
- Revenue
- $809,495
- Expenses
- $889,627
- Contributions
- $0
- Grants paid
- $66,610
-
2023
- Revenue
- $2,930,524
- Expenses
- $2,566,872
- Contributions
- $0
- Grants paid
- $415,189
-
2022
- Revenue
- $2,252,184
- Expenses
- $2,091,366
- Contributions
- $0
- Grants paid
- $126,159
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $1,600,819
- Expenses
- $1,371,544
- Assets (EOY)
- $1,041,679
-
2020 · 990
- Revenue
- $1,395,800
- Expenses
- $943,813
- Assets (EOY)
- $807,137
-
2019 · 990
- Revenue
- $1,303,843
- Expenses
- $1,203,318
- Assets (EOY)
- $347,548
-
2018 · 990
- Revenue
- $1,212,858
- Expenses
- $1,283,261
- Assets (EOY)
- $242,921
-
2017 · 990
- Revenue
- $1,221,444
- Expenses
- $1,276,335
- Assets (EOY)
- $350,301
-
2016 · 990
- Revenue
- $1,099,596
- Expenses
- $1,059,956
- Assets (EOY)
- $404,349
-
2015 · 990
- Revenue
- $1,065,538
- Expenses
- $1,097,337
- Assets (EOY)
- $344,370
-
2014 · 990
- Revenue
- $997,345
- Expenses
- $1,035,721
- Assets (EOY)
- $359,902
-
2013 · 990
- Revenue
- $830,079
- Expenses
- $936,841
- Assets (EOY)
- $413,656
-
2012 · 990
- Revenue
- not reported
- Expenses
- $845,691
- Assets (EOY)
- $527,778
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.
Grants made
-
IRON HORSE BICYCLE CLASSIC
$40,000
2022
-
OUTDOOR BLOGGER SUMMIT
$35,000
2025 TOURISM SUPPORT
-
2023 TOURISM SUPPORT
-
SAN JUAN MOUNTAINS ASSOCIATION
$25,000
2025 TOURISM SUPPORT
-
$24,000
2023 TOURISM SUPPORT
-
2023 TOURISM SUPPORT
-
MANNA - THE DURANGO SOUP KITCHEN
$16,000
2023 TOURISM SUPPORT
-
TRAILS 2000 INC DURANGO TRAILS
$15,719
2023 TOURISM SUPPORT
-
TABLE TO FARM COMPOST
$15,000
2023 TOURISM SUPPORT
-
2023 TOURISM SUPPORT
The 10 largest by cash amount. The API serves every itemized grant.
Grants received
No itemized grant names this organization as a recipient. Only grants over $5,000 are itemized, and only by filers of the full Form 990.
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Not present in the most recent drop.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2025, the newest we have parsed for this organization.