Form 990 for tax year 2023
Filed by DURANGO AREA TOURISM OFFICE INC.
Totals
- Total revenue
- $2,930,524
- Total expenses
- $2,566,872
- Contributions and grants received
- $0
- Grants paid
- $415,189
- Program service revenue
- $2,922,506
- Investment income
- $1,349
- Other revenue
- $6,669
- Total assets, end of year
- $1,851,811
- Total liabilities, end of year
- $326,217
- Net assets or fund balances, end of year
- $1,525,594
- Program services expenses (Part IX)
- $0
- Management and general expenses
- $0
- Fundraising expenses
- $0
- Program service expenses (Part III)
- not reported
Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: LODGERS' TAX
total $2,831,224 · related or exempt $2,831,224
-
2b · Program service revenue: WELCOME CENTER ADVERTISING
total $43,914 · unrelated business $43,914
-
2c · Program service revenue: ONLINE ADVERTISING
total $30,680 · unrelated business $30,680
-
2d · Program service revenue: GOVERNMENT CONTRACTS
total $13,750 · related or exempt $13,750
-
2e · Program service revenue: TOUR GUIDE
total $2,938 · related or exempt $2,938
-
3 · Investment income
total $1,349 · excluded $1,349
-
11a · Other revenue: CASH BACK REWARDS
total $6,669 · excluded $6,669
-
11e · Other revenue, total
$6,669
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $415,189
-
5 · Compensation of officers, directors and key employees
total $140,195
-
7 · Other salaries and wages
total $597,563
-
8 · Pension plan contributions
total $6,578
-
9 · Other employee benefits
total $62,030
-
10 · Payroll taxes
total $65,981
-
11c · Fees: accounting
total $61,749
-
11g · Fees: other
total $126,028
-
12 · Advertising and promotion
total $576,702
-
13 · Office expenses
total $65,784
-
14 · Information technology
total $109,691
-
16 · Occupancy
total $69,039
-
17 · Travel
total $60,348
-
19 · Conferences, conventions and meetings
total $100,079
-
22 · Depreciation, depletion and amortization
total $2,750
-
23 · Insurance
total $4,516
-
24a · Other expenses: SUSTAINABILITY PROJECTS
total $83,718
-
24b · Other expenses: COMMUNITY ENGAGEMENT
total $18,206
-
24c · Other expenses: OTHER EXPENSES
total $726
Balance sheet
Part X, book values.
-
2 · Savings and temporary cash investments
beginning of year $1,025,689 · end of year $1,340,657
-
4 · Accounts receivable
beginning of year $189,875 · end of year $192,932
-
9 · Prepaid expenses and deferred charges
end of year $67,752
-
10a · Land, buildings and equipment: cost or other basis
$69,652
-
10b · Land, buildings and equipment: accumulated depreciation
$66,381
-
10c · Land, buildings and equipment, net
beginning of year $6,021 · end of year $3,271
-
15 · Other assets
beginning of year $306,556 · end of year $247,199
-
17 · Accounts payable and accrued expenses
beginning of year $41,931 · end of year $72,078
-
19 · Deferred revenue
beginning of year $13,750
-
25 · Other liabilities
beginning of year $310,518 · end of year $254,139
-
27 · Net assets without donor restrictions
beginning of year $1,161,942 · end of year $1,525,594
Mission and programs · 2023
Mission
TO LEVERAGE LIMITED RESOURCES INTO EQUITABLE, CREATIVE, STRATEGIC, AND COMPREHENSIVE ANNUAL MARKETING PROGRAMS SUFFICIENT TO GENERATE GROWING CONSUMER INTEREST IN THE DURANGO/LA PLATA COUNTY AREA AND ACCOMPLISH TOURISM MARKETING GOALS. GENERATE DEMAND IN VISITATION AND OVERNIGHT STAYS IN LA PLATA COUNTY THROUGH STRATEGIC SALES AND MARKETING PROGRAMS PROMOTING OUR AREA FOR THE BENEFIT OF VISITORS AND LOCAL STAKEHOLDERS.
Activities or mission (Part I)
MARKETING AND PROMOTING THE DURANGO COMMUNITY AND SURROUNDING AREA TO INCREASE TOURISM.
-
DURANGO AREA TOURISM OFFICE, INC. (DBA VISIT DURANGO) OPERATES EXCLUSIVELY AS A DESTINATION MANAGEMENT ORGANIZATION FOR THE PURPOSE OF PROMOTING THE DURANGO AND LA PLATA COUNTY AREA AS A TOURIST DESTINATION, ENGAGING IN SALES AND MARKETING ACTIVITIES, AND PROVIDING VISITOR SERVICES TO GROUPS AND TOURISTS. THE ROLE OF VISIT DURANGO IS TO BUILD BRAND AWARENESS, ATTRACT VISITORS TO THE AREA, INFORM THEM ABOUT VISITOR OPPORTUNITIES, STIMULATE THE LOCAL ECONOMY, AND ULTIMATELY IMPROVE RESIDENTS' QUALITY OF LIFE.
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Rachel E BrownRACHEL E BROWN
EXECUTIVE DI
- Total calculated
- $140,195
- From this org
- $126,040
- From related orgs
- $0
- Other
- $14,155
- Hours/week
- 40
-
Dr Ishani BanerjiDR ISHANI BANERJI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Emmy GreyeyesEMMY GREYEYES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tori OssolaTORI OSSOLA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Corry PillenCORRY PILLEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Dave RathbunDAVE RATHBUN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Matt SalkaMATT SALKA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Andrew ScarboroughANDREW SCARBOROUGH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Lisa SchwantesLISA SCHWANTES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tom SluisTOM SLUIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Ken StoneKEN STONE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Carrie WhitleyCARRIE WHITLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Brian LundstromBRIAN LUNDSTROM
CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Jenny RobertsJENNY ROBERTS
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Amber AndrewAMBER ANDREW
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Cristina Dalle GraveCRISTINA DALLE GRAVE
TREASURER
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
-
TOURISM SUPPORT
-
$24,000
TOURISM SUPPORT
-
TOURISM SUPPORT
-
MANNA - THE DURANGO SOUP KITCHEN
$16,000
TOURISM SUPPORT
-
TRAILS 2000 INC DURANGO TRAILS
$15,719
TOURISM SUPPORT
-
TABLE TO FARM COMPOST
$15,000
TOURISM SUPPORT
-
TOURISM SUPPORT
-
HELLO LOLA LLC
$10,000
TOURISM SUPPORT
-
$10,000
TOURISM SUPPORT
-
$10,000
TOURISM SUPPORT
The 10 largest by cash amount. The API serves every itemized grant.
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 1 November 2024
- IRS schema version
- 2023v5.0
- Source object
- 202423129349302112
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