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HEYDAY

EIN 94-3268357 BERKELEY, CA

Revenue 2025
$2,485,629
Expenses 2025
$2,478,838

Program services were 80.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
A33
Classification
1000
Street
1808 SAN PABLO AVE STE A

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2025

Mission

Heyday is an independent, nonprofit publisher founded in 1974 in Berkeley, California. We seek to build community by advancing public awareness of ideas that matter.

Activities or mission (Part I)

Serving a wide range of people & audiences throughout California & beyond, our core mission is to deepen peoples awareness of the cultural, natural, literary, & historic resources of California, especially through publications but also through events & other media.

  • Heyday publishes approximately 20 new books a year and the quarterly magazine News from Native California. We specialize in nonfiction about California and the West, focusing on the region's natural landscapes, Indigenous peoples, history, and culture.

    Expenses $2,002,771 · Revenue $149,883

As filed on the 2025 return.

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Steve Wasserman

    Publisher

    Total calculated
    $156,621
    From this org
    $138,698
    From related orgs
    $0
    Other
    $17,923
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $138,698
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $17,923
    Filer's total
    $156,621

  • Gayle Wattawa

    General Manager

    Total calculated
    $138,762
    From this org
    $125,222
    From related orgs
    $0
    Other
    $13,540
    Hours/week
    40

  • Megan Vered

    Board Chair

    Total calculated
    $0
    Hours/week
    1

  • Brian Kenny

    Vice Chair/Secr

    Total calculated
    $0
    Hours/week
    1

  • Whitney Green

    Treasurer

    Total calculated
    $0
    Hours/week
    1

  • Timothy Don

    Board member

    Total calculated
    $0
    Hours/week
    1

  • Don Franzen

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Bruce Goldsmith

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Zachary Karabell

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • John Ptak

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Catherine Kanner

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • VR Ferose

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • John Donatich

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Marilee Enge

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Deborah L Sanchez

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Steve Wax

    Board Member

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2025
    Revenue
    $2,485,629
    Expenses
    $2,478,838
    Contributions
    $967,757
    Grants paid
    $0
  • 2024
    Revenue
    $2,497,177
    Expenses
    $2,525,537
    Contributions
    $1,114,791
    Grants paid
    $0
  • 2023
    Revenue
    $2,442,470
    Expenses
    $2,531,376
    Contributions
    $1,036,715
    Grants paid
    $0
  • 2022
    Revenue
    $2,760,306
    Expenses
    $2,740,928
    Contributions
    $986,652
    Grants paid
    $205,880

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2025 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2024 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2023 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2022 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2021 · 990

    Revenue
    $2,725,467
    Expenses
    $2,254,737
    Assets (EOY)
    $2,302,946

  • 2021 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2020 · 990

    Revenue
    $2,251,217
    Expenses
    $2,197,928
    Assets (EOY)
    $2,111,683

  • 2020 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2019 · 990

    Revenue
    $1,890,629
    Expenses
    $2,038,466
    Assets (EOY)
    $1,754,593

  • 2018 · 990

    Revenue
    $1,980,240
    Expenses
    $1,656,935
    Assets (EOY)
    $1,877,431

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 29 October 2026, for every organization at once. Returns through tax year 2025, the newest we have parsed for this organization.