SAN FRANCISCO TRAVEL ASSOCIATION

As filed

Subsection

06

Classification

1000

Street

1 POST ST STE 2700

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

2 other organizations in the IRS Business Master File list the same street address. matched by us

This address is a suite or unit (STE 2700). Organizations that share one are often clients of the same office-services firm, accountant or registered agent rather than related to each other.

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

• SAN FRANCISCO TOURISM IMPROVEMENT DISTRICT MANAGEMENT CORPORATION

  EIN 26-4814856

• SAN FRANCISCO TRAVEL FOUNDATION

  EIN 81-0618666

Mission and programs · 2024

• AS THE CITY'S OFFICIAL VISITOR PROMOTION ORGANIZATION, THE PRIMARY PURPOSE OF THE SAN FRANCISCO TRAVEL ASSOCIATION IS TO ENHANCE SAN FRANCISCO'S ECONOMY BY PROMOTING THE CITY AS A SITE FOR CONVENTIONS AND TRADE SHOWS, AND AS A DESTINATION FOR LEISURE TRAVELERS. IN SUPPORT OF THIS PURPOSE, SAN FRANCISCO TRAVEL PROVIDES SALES AND MARKETING, AS WELL AS INFORMATION SERVICES TO FACILITATE AN EXCELLENT VISITOR EXPERIENCE AND ENHANCE THE VISIBILITY OF ITS MEMBERS.DURING PERIOD JANUARY TO DECEMBER 2024, SAN FRANCISCO TRAVEL'S CONVENTION DIVISION BOOKED FUTURE MEETINGS REPRESENTING 1M+ HOTEL ROOM NIGHTS. THE DIVISION CONTINUED TO REFINE SALES STRATEGIES FOCUSING ON RETAINMENT OF AT-RISK GROUPS, GROUP MARKETING AND INTERNATIONAL FOR BOTH CITYWIDE CONVENTIONS AND SELF-CONTAINED GROUPS. (CONT. ON SCH. O)SAN FRANCISCO TRAVEL COMPLETED COMPREHENSIVE RESEARCH ON VISITOR ATTITUDES, USAGE, AND VISITATION IN THE DOMESTIC AND INTERNATIONAL MARKETS. SF TRAVEL CONTINUES TO USE THE CUSTOM ECONOMIC IMPACT CALCULATOR MODULE FOR CONVENTIONS, SPORT EVENTS AND SPECIAL EVENT. ADDITIONALLY, SAN FRANCISCO TRAVEL ASSOCIATION CONTINUES TO UTILIZE DATABASE MODELING AND INTELLIGENCE FOR VISITOR VOLUME, PAID NIGHTS AND TOTAL VISITOR SPEND BY COUNTRY AND REGION TO BETTER TRACK ROI OF SALES AND MARKETING SPEND.IN 2024, SAN FRANCISCO TRAVEL PUBLIC POLICY STAFF ALONG WITH THE BOARD OF DIRECTORS CONTINUED TO EDUCATE AND ADVOCATE AROUND ISSUES WHICH AFFECT THE VISITOR EXPERIENCE, AND THEREFORE THE ECONOMIC IMPACT OF THE INDUSTRY. SF TRAVEL SUPPORTED INCREASED FUNDING FOR STREET CLEANING, HOMELESS SERVICES, AND SECURITY, AS WELL AS ADVOCATED FOR ACCOMMODATIONS AND IMPROVED TRANSPORTATION SERVICES TO MEET CLIENT NEEDS.THE MARKETING ORGANIZATION DEVELOPED MARKETING CAMPAIGNS THAT GENERATED MILLIONS OF VISITORS TO OUR VARIOUS WEBSITES IN DIFFERENT LANGUAGES. THROUGH ONGOING OPTIMIZATION, CONTENT DEVELOPMENT AND SEO, THE WEBSITE GENERATED 3,232,572 ENGAGED SESSIONS IN 2024. THE MARKETING DIVISION ALSO LAUNCHED MULTIPLE INTEGRATED DOMESTIC AND GLOBAL INTERNATIONAL CAMPAIGNS THAT DROVE GREAT IMPRESSION AND ENGAGEMENT RESULTS. IN ADDITION, THE GLOBAL PUBLIC & MEDIA RELATIONS STAFF CONTINUED TO EXPAND ITS EFFORT TO CONVEY POSITIVE STORIES ABOUT SAN FRANCISCO INCLUDING SECURED 2,051 MEDIA PLACEMENTS, ORGANIZED 143 MEDIA VISITS ACROSS ALL MARKETS, ISSUED 23 NEWS RELEASES AND PITCHED MEDIA AND INFLUENCERS AT VARIOUS EVENTS.SAN FRANCISCO TRAVEL'S TOURISM STAFF EXECUTED SEVEN FULLY INTEGRATED PROMOTIONAL MARKETING CAMPAIGNS IN KEY INTERNATIONAL MARKETS, INCLUDING CANADA, UK, GERMANY, AND INDIA. ALL CAMPAIGNS FEATURED A ROOM NIGHT GENERATING COMPONENT. THE TEAM ALSO CONTINUED ITS PARTNERSHIP WITH SAN FRANCISCO INTERNATIONAL AIRPORT (SFO) FOR JOINT MARKETING CAMPAIGN EFFORTS AND PROVIDING CRITICAL SUPPORT FOR INTERNATIONAL PROGRAMS. STAFF ALSO ATTENDED KEY MISSIONS, TRADE SHOWS, INCLUDING IPW, BRAND USA TRAVEL WEEK AND OTHERS.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

• 2024

  Revenue

  $23,197,813

  Expenses

  $22,620,843

  Contributions

  $19,751,114

  Grants paid

  $0

• 2023

  Revenue

  $29,866,275

  Expenses

  $29,279,182

  Contributions

  $25,794,674

  Grants paid

  $0

• 2022

  Revenue

  $21,568,933

  Expenses

  $22,297,505

  Contributions

  $17,005,499

  Grants paid

  $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

• 2021 · 990

  Revenue

  $15,738,684

  Expenses

  $17,926,112

  Assets (EOY)

  $17,687,275

• 2020 · 990

  Revenue

  $14,689,774

  Expenses

  $23,362,532

  Assets (EOY)

  $19,976,882

• 2018 · 990

  Revenue

  $38,112,773

  Expenses

  $36,652,482

  Assets (EOY)

  $26,928,167

• 2017 · 990

  Revenue

  $32,578,863

  Expenses

  $31,851,645

  Assets (EOY)

  $24,795,199

• 2016 · 990

  Revenue

  $32,962,648

  Expenses

  $30,577,746

  Assets (EOY)

  $23,966,291

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

• CALIFORNIA TRAVEL AND TOURISM COMMISSION

  $4,842,083

  2023 · GENERAL SUPPORT (TO PROMOTE TOURISM FOLLOWING COVID-19'S EFFECT ON CALIFORNIA TOURISM)

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Other IRS files