SAN FRANCISCO TOURISM IMPROVEMENT DISTRICT MANAGEMENT CORPORATION

As filed

Subsection

06

NTEE code

S41

Classification

2000

Street

1 POST ST STE 2700

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

• TID PROGRAM SERVICES ACTIVITIES: CONVENTION AND MEETING SALES - DURING FY 24-25, THERE WERE 27 MOSCONE EVENTS HELD IN SAN FRANCISCO, $541.7 MILLION IN DIRECT SPENDING, AND 470,981 ROOM NIGHTS BOOKED.MARKETING PROMOTION - DURING FY 24-25, THERE WERE OVER 23.06 MILLION VISITORS TO SAN FRANCISCO SPENDING MORE THAN $9.3 BILLION DOLLARS. IN FY 24/25 SFTRAVEL.COM WEBSITE HAD 3,671,517 MILLION VISITORS. SF TRAVEL PRODUCED VARIOUS WEB PUBLICATIONS THAT ATTRACTED MILLIONS OF IMPRESSIONS, SF TRAVEL ALSO DEVELOPED MULTIPLE PAID ADVERTISING CAMPAIGNS DOMESTICALLY AND INTERNATIONALLY AND LAUNCHED A NEW BRAND CAMPAIGN PLATFORM, BELIEVE IN SAN FRANCISCO. FINN PARTNERS, SF TRAVEL'S NEW PR AGENCY, ALONG WITH THE PR TEAM GENERATED 1029 PIECES OF EARNED MEDIA COVERAGE IN CY25, A 630% INCREASE YOY.TOURISM SALES AND MARKETING - DURING FY 24-25, THERE WERE 16 MILLION INTERNATIONAL ENPLANEMENTS AT SFO. SF TRAVEL MAINTAINS 10 INTERNATIONAL REPRESENTATION AGENCIES. HOSTED OVER 26 FAM TRIPS FOR TOP TRAVEL TRADE CLIENTS, INFLUENCERS, AND AIRLINES. ATTENDED INTERNATIONAL AND DOMESTIC TRADE SHOWS, PLANED AND EXECUTED INTEGRATED MARKETING CAMPAIGNS.

• MED PROGRAM SERVICE ACTIVITIES: DURING FY 24-25, MED FUNDS WERE ALLOCATED TOWARDS THE DEBT SERVICE DUE TO THE CITY. ALLOCATED FUNDS, PER THE MED PLAN WERE ALLOCATED TO OFFSET MOSCONE RENT TO ENTICE GROUPS TO BOOK FUTURE DATES AT MOSCONE. FUNDS WERE ALSO ALLOCATED TO THE MOSCONE RENOVATION FUNDS FOR THE UPKEEP AND MAINTENANCE OF MOSCONE CENTER.

• SF WELCOME AMBASSADOR PROGRAM: FUNDS WERE ALLOCATED TO BLOCK BY BLOCK, THE AMBASSADOR VENDOR FOR THE PROGRAM. STAFF WERE DEPLOYED IN THE ASSIGNED AREAS, SPECIFICALLY TOURIST AREAS, TO PROVIDE PROGRAM SERVICES RANGING FROM PROVIDING INFORMATION ABOUT THE CITY, DIRECTIONS, RECOMMENDATIONS, WELL-BEING CHECKS, REPORTING CLEANLINESS PROBLEMS, AND ENSURING GROUPS BOOKED AT MOSCONE AND SF HOTELS FELT SAFE AND WELCOME. FUNDS WERE ALLOCATED TO SF TRAVEL TO OVERSEE THE ADMINISTRATIVE RESPONSIBILITIES OF THE GRANT PROGRAM. FUNDS WERE ALLOCATED TO THE TID FOR THE PAYROLL OF THE PROGRAM DIRECTOR AND ALL RELATED EXPENSES TO THE DIRECTOR'S OVERSIGHT OF THE PROGRAM. FUNDS WERE ALLOCATED TO URBAN PLACE CONSULTING TO HELP ADVISE THE PROGRAM ON CHALLENGES BEYOND THE SCOPE OF WORK THAT SF TRAVEL OR THE TID DID NOT HAVE EXPERTISE IN.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

• ANNA MARIE PRESUTTI

  PRESIDENT/CEO

  Total calculated

  $0

  Hours/week

  2 + 2 related

• MARKUS TREPPENHAUER

  CHAIR

  Total calculated

  $0

  Hours/week

  2

• ROGER HULDI

  VICE CHAIR

  Total calculated

  $0

  Hours/week

  2

• MARIANN COSTELLO

  SECRETARY/TREASURER

  Total calculated

  $0

  Hours/week

  2

• ANGIE CLIFTON

  DIRECTOR

  Total calculated

  $0

  Hours/week

  2

• JOHN ANDERSON

  DIRECTOR

  Total calculated

  $0

  Hours/week

  2

• SEBASTIEN PFEIFFER

  DIRECTOR

  Total calculated

  $0

  Hours/week

  2

• CARMEN CHU

  DIRECTOR

  Total calculated

  $0

  Hours/week

  2

• KEITH FREEDMAN

  DIRECTOR

  Total calculated

  $0

  Hours/week

  2

• TONY ROUMPH

  DIRECTOR

  Total calculated

  $0

  Hours/week

  2

• JANICE LEE

  CFO

  Total calculated

  $0

  Hours/week

  2 + 2 related

• AMANDA HALL

  DIRECTOR SF AMBASSADOR PROGRAM

  Total calculated

  $184,267

  From this org

  $157,877

  From related orgs

  $0

  Other

  $26,390

  Hours/week

  37.5 + 37.5 related

  Schedule J breakdown matched by us

  Base

  $143,417

  Bonus

  $14,460

  Other

  $0

  Deferred

  $0

  Nontaxable benefits

  $26,390

  Filer's total

  $184,267

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

• 2024

  Revenue

  $51,712,467

  Expenses

  $46,338,470

  Contributions

  $3,121,403

  Grants paid

  $0

• 2023

  Revenue

  $48,336,866

  Expenses

  $45,189,390

  Contributions

  $5,354,596

  Grants paid

  $0

• 2022

  Revenue

  $46,531,685

  Expenses

  $44,888,598

  Contributions

  $6,310,299

  Grants paid

  $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

• 2021 · 990

  Revenue

  $21,281,406

  Expenses

  $21,257,311

  Assets (EOY)

  $6,192,219

• 2020 · 990

  Revenue

  $4,606,141

  Expenses

  $5,650,770

  Assets (EOY)

  $3,453,469

• 2019 · 990

  Revenue

  $38,638,035

  Expenses

  $42,136,331

  Assets (EOY)

  $5,976,872

• 2018 · 990

  Revenue

  $59,302,067

  Expenses

  $86,520,852

  Assets (EOY)

  $14,377,710

• 2017 · 990

  Revenue

  $54,755,386

  Expenses

  $71,980,772

  Assets (EOY)

  $38,045,409

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

No itemized grant names this organization as a recipient. Only grants over $5,000 are itemized, and only by filers of the full Form 990.

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Other IRS files