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BOTH ENDS BELIEVING INC

EIN 27-2916150 PLANO, TX

Revenue 2024
$4,044,075
Expenses 2024
$3,486,931

Program services were 72.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
P31
Classification
1000
Street
5101 TENNYSON PKWY

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • LUKE MORROW

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    0

  • ERIC CULLISON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0

  • MARCIA JOHNSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0

  • MARK SCHWARTZ

    PRESIDENT (TERM END 12.24)

    Total calculated
    $0
    Hours/week
    0

  • BRACK BRYANT

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0

  • CRAIG JUNTUNEN

    DIRECTOR

    Total calculated
    $4,157
    From this org
    $4,157
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • HARRISON OELLRICH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0

  • BOB HEFNER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0

  • DANA JOHNSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0

  • DANA DEREE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0

  • MICHAEL DOURIS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0

  • MARGARET MCKISSACK

    VP EXTERNAL AFFAIRS

    Total calculated
    $173,714
    From this org
    $173,714
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $173,714
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $173,714

  • FRANK GARROT

    VP STRATEGIC PARTNERSHIPS

    Total calculated
    $158,212
    From this org
    $158,212
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $158,212
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $158,212

  • LOUIS SANCHEZ

    DIRECTOR OF IMPLEMENTATION

    Total calculated
    $160,651
    From this org
    $160,651
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $160,651
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $160,651

  • STEVEN SCALLY

    SOFTWARE DEVELOPMENT DIREC

    Total calculated
    $140,516
    From this org
    $140,516
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • MICHAEL TRAN

    SOFTWARE DEVELOPER

    Total calculated
    $101,198
    From this org
    $101,198
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $4,044,075
    Expenses
    $3,486,931
    Contributions
    $4,098,641
    Grants paid
    $10,476
  • 2023
    Revenue
    $2,582,510
    Expenses
    $2,848,674
    Contributions
    $2,644,050
    Grants paid
    $1,852
  • 2022
    Revenue
    $2,044,586
    Expenses
    $2,237,540
    Contributions
    $2,044,586
    Grants paid
    $22,854

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 10 September 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.