- Revenue 2024
- $120,372
- Expenses 2024
- $229,580
As filed
- Subsection
- 06
- NTEE code
- Y11
- Classification
- 2000
- Street
- PO BOX 84
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2024
Mission
HORSE COUNTRY, INC. IS A COORDINATED EQUINE INDUSTRY INITIATIVE TO CONNECT GUESTS TO THE HORSE, LAND, AND PEOPLE OF KENTUCKY'S SIGNATURE EQUINE INDUSTRY THROUGH IMMERSERIVE EXPERIENCES AT UNIQUE MEMBER LOCATIONS. HORSE COUNTRY, INC. STRIVES TO INSPIRE LIFE-LONG OF THE HORSE, PASSION FOR EQUESTRIAN SPORT, AND A DESIRE TO VISIT KENTUCKY'S HORSE COUNTRY TO EXPERIENCE THE BEST OF BOTH.
Activities or mission (Part I)
TO CONNECT GUESTS TO THE HORSE, LAND, AND PEOPLE OF KENTUCKY'S SIGNATURE EQUINE INDUSTRY THROUGH IMMERSIVE EXPERIENCES AT UNIQUE MEMBER LOCATIONS.
-
HORSE COUNTRY, INC. PROVIDES KEY SERVICES TO ITS MEMBERSHIP THROUGH OWNED, EARNED, AND PAID MARKETING EFFORTS; BOOKING PLATFORM MANAGEMENT; CUSTOMER SERVICE MANAGEMENT; PARTNER TRAINING; AND MORE. THESE SERVICES ARE RENDERED TO COLLECTIVELY SHARE THE STORY OF THE HORSES, LAND, AND PEOPLE OF KENTUCKY'S HORSE COUNTRY, AND TO DEVELOP FANS OF FARMS AND CLINICS BY PROVIDING ACCESS TO THESE FACILITIES AND TO EQUESTRIAN SPORT.
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Luke FallonLUKE FALLON
PAST PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Kara HeissenbuttelKARA HEISSENBUTTEL
PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Lizy RobertsonLIZY ROBERTSON
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Nick NicholsonNICK NICHOLSON
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Leslie MillerLESLIE MILLER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Brianne SharpBRIANNE SHARP
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Duncan TaylorDUNCAN TAYLOR
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Harold PalmerHAROLD PALMER
VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Heather HigginsHEATHER HIGGINS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Ande DayANDE DAY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mandy RyanMANDY RYAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Hallie HardyHALLIE HARDY
EXECUTIVE DIRECTOR
- Total calculated
- $128,919
- From this org
- $113,320
- From related orgs
- $0
- Other
- $15,599
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $120,372
- Expenses
- $229,580
- Contributions
- $0
- Grants paid
- $0
-
2023
- Revenue
- $434,218
- Expenses
- $402,703
- Contributions
- $85,000
- Grants paid
- $1,612
-
2022
- Revenue
- $419,105
- Expenses
- $418,074
- Contributions
- $0
- Grants paid
- $443
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $503,564
- Expenses
- $275,483
- Assets (EOY)
- $490,547
-
2020 · 990
- Revenue
- $369,643
- Expenses
- $293,203
- Assets (EOY)
- $352,785
-
2019 · 990
- Revenue
- $347,443
- Expenses
- $391,586
- Assets (EOY)
- $186,016
-
2018 · 990
- Revenue
- $342,701
- Expenses
- $528,462
- Assets (EOY)
- $230,159
-
2017 · 990
- Revenue
- $302,700
- Expenses
- $397,369
- Assets (EOY)
- $415,920
-
2016 · 990
- Revenue
- $329,058
- Expenses
- $227,038
- Assets (EOY)
- $373,852
-
2015 · 990
- Revenue
- $301,699
- Expenses
- $217,899
- Assets (EOY)
- $275,789
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.
Grants made
No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.
Grants received
-
2023 TO FURTHER THE EXEMPT PURPOSE OF THE ORGANIZATION
-
$25,000
2024 General Support
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Not present in the most recent drop.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 29 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.