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NRF FOUNDATION

EIN 52-1224690 WASHINGTON, DC

Revenue 2025
$12,476,331
Expenses 2025
$10,093,298

Program services were 76.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
Classification
1200
Street
1101 NEW YORK AVE NW STE 1200

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2025

Mission

THE NRF FOUNDATION SHAPES RETAIL'S FUTURE BY BUILDING AWARENESS OF THE INDUSTRY THROUGH STATISTICS AND STORIES; DEVELOPING TALENT THROUGH EDUCATION, EXPERIENCES AND SCHOLARSHIPS; AND FOSTERING CAREER GROWTH AMONG PEOPLE WHO WORK IN RETAIL.

Activities or mission (Part I)

TO PURSUE THE PUBLIC EDUCATION AND RESEARCH PURPOSES OF THE NATIONAL RETAIL FEDERATION.

  • RESEARCH AND RETAIL INDUSTRY PROJECTS: IN ORDER TO ENSURE FUTURE LEADERSHIP IN THE RETAIL INDUSTRY, THE FOUNDATION ACTIVELY WORKS WITH CURRENT RETAIL LEADERS, EDUCATIONAL INSTITUTIONS AND STUDENTS INFORMING AND EDUCATING THEM ABOUT CAREER PATHS WITHIN THE RETAIL INDUSTRY. THE FOUNDATION ALSO PROVIDES PLATFORMS WHERE ALL OF THESE PARTICIPANTS CAN MEET AND ENGAGE WITH ONE ANOTHER.

    Expenses $3,641,406 · Revenue $2,194,012

  • RISE UP: TRAINING AND CREDENTIALING INITIATIVE DESIGNED BY THE RETAIL INDUSTRY TO HELP PEOPLE - REGARDLESS OF EDUCATIONAL BACKGROUND, ECONOMIC MEANS OR AGE - ACQUIRE THE SKILLS THEY NEED TO LAND JOBS IN RETAIL AND ADVANCE INTO PROMISING CAREERS.

    Expenses $2,436,898 · Revenue $7,629,175

  • SCHOLARSHIP PROGRAMS: IN SUPPORT OF ITS MISSION TO ADVANCE THE INTERESTS OF THE RETAIL INDUSTRY THROUGH EDUCATION, THE FOUNDATION SPONSORS SEVERAL PROGRAMS PROVIDING SCHOLARSHIPS TO INDVIDUALS ATTENDING ELIGIBLE INSTITUTIONS WHO ARE INTERESTED IN A VARIETY OF CAREERS WITHIN THE INDUSTRY. THE CRITERIA FOR AWARDING SCHOLARSHIPS ARE FURTHER DESCRIBED IN SCHEDULE I OF THIS FORM 990.

    Expenses $874,824 · Grants $874,824 · Revenue $274,105

  • CAREERS AND STUDENT OUTREACH

    Expenses $753,146

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • MATT R SHAY

    PRESIDENT AND CEO, NRF

    Total calculated
    $6,311,852
    From this org
    $0
    From related orgs
    $5,100,934
    Other
    $1,210,918
    Hours/week
    8.5 + 41.5 related

    Schedule J breakdown matched by us

    Base
    $0 + $2,633,333 related
    Bonus
    $0 + $1,912,500 related
    Other
    $0 + $555,101 related
    Deferred
    $0 + $1,026,585 related
    Nontaxable benefits
    $0 + $184,333 related
    Filer's total
    $0 + $6,311,852 related
  • STEVEN PRESTON

    CHAIR

    Total calculated
    $0
    Hours/week
    0.5 + 0.5 related
  • MALEK ROBERT BOBBY AMIRSHAHI

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • RON BROWN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • BARBRA BUKOVAC

    DIRECTOR (THRU 01/26)

    Total calculated
    $0
    Hours/week
    0.5
  • MIRI CHAN

    DIRECTOR-NONVOTING (THRU 01/26)

    Total calculated
    $0
    Hours/week
    0.5
  • ASHLEE CHICOINE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • MONICA DAVILA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • LAURA FELICE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • TONYA HALLETT

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • MARK IRVIN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • MICHAEL KEINATH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • ANN SATTIN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • MARTIN SCAGLIONE

    DIRECTOR (THRU 01/26)

    Total calculated
    $0
    Hours/week
    0.5
  • JUSTIN SMITH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • LORRAINE STOMSKI

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • RICHARD WIDDOWSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • ABBEY SILBERMAN FAGIN

    DIRECTOR (AS OF 01/26)

    Total calculated
    $0
    Hours/week
    0.5
  • ALI FURMAN

    DIRECTOR (AS OF 01/26)

    Total calculated
    $0
    Hours/week
    0.5
  • REGINALD B HENDERSON

    DIRECTOR (AS OF 01/26)

    Total calculated
    $0
    Hours/week
    0.5
  • JOSHUA SECREST

    DIRECTOR (AS OF 01/26)

    Total calculated
    $0
    Hours/week
    0.5
  • SARAH STARKO

    DIRECTOR-NONVOTING (AS OF 01/26)

    Total calculated
    $0
    Hours/week
    0.5
  • STEPHANIE MARTZ

    SECRETARY AND GENERAL COUN

    Total calculated
    $1,080,474
    From this org
    $0
    From related orgs
    $971,571
    Other
    $108,903
    Hours/week
    8.5 + 41.5 related

    Schedule J breakdown matched by us

    Base
    $0 + $670,040 related
    Bonus
    $0 + $256,000 related
    Other
    $0 + $45,531 related
    Deferred
    $0 + $62,000 related
    Nontaxable benefits
    $0 + $46,903 related
    Filer's total
    $0 + $1,080,474 related
  • ADAM LUKOSKIE

    EXECUTIVE DIRECTOR

    Total calculated
    $514,631
    From this org
    $376,526
    From related orgs
    $66,445
    Other
    $71,660
    Hours/week
    34 + 6 related

    Schedule J breakdown matched by us

    Base
    $305,508 + $53,913 related
    Bonus
    $63,750 + $11,250 related
    Other
    $7,268 + $1,282 related
    Deferred
    $39,525 + $6,975 related
    Nontaxable benefits
    $21,386 + $3,774 related
    Filer's total
    $437,437 + $77,194 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2025
    Revenue
    $12,476,331
    Expenses
    $10,093,298
    Contributions
    $2,596,000
    Grants paid
    $874,824
  • 2024
    Revenue
    $11,709,944
    Expenses
    $14,410,360
    Contributions
    $2,556,007
    Grants paid
    $810,356
  • 2023
    Revenue
    $9,275,963
    Expenses
    $7,431,567
    Contributions
    $2,884,725
    Grants paid
    $641,377
  • 2022
    Revenue
    $10,843,365
    Expenses
    $5,533,148
    Contributions
    $5,968,400
    Grants paid
    $636,612

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $4,428,251
    Expenses
    $3,824,682
    Assets (EOY)
    $13,745,201
  • 2020 · 990

    Revenue
    $2,819,890
    Expenses
    $3,794,459
    Assets (EOY)
    $9,598,498
  • 2019 · 990

    Revenue
    $5,568,273
    Expenses
    $6,211,850
    Assets (EOY)
    $9,557,340
  • 2018 · 990

    Revenue
    $5,421,661
    Expenses
    $5,674,704
    Assets (EOY)
    $11,088,379
  • 2017 · 990

    Revenue
    $5,572,169
    Expenses
    $4,770,299
    Assets (EOY)
    $10,803,356
  • 2016 · 990

    Revenue
    $6,362,534
    Expenses
    $4,738,501
    Assets (EOY)
    $11,372,376
  • 2015 · 990

    Revenue
    $3,998,092
    Expenses
    $3,177,320
    Assets (EOY)
    $6,771,827
  • 2014 · 990

    Revenue
    $3,043,334
    Expenses
    $2,874,562
    Assets (EOY)
    $5,933,059
  • 2013 · 990

    Revenue
    $2,165,171
    Expenses
    $2,262,095
    Assets (EOY)
    $5,853,526
  • 2012 · 990

    Revenue
    not reported
    Expenses
    $1,755,337
    Assets (EOY)
    $5,647,406

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2025 return

Declared as related by

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2025, the newest we have parsed for this organization.