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GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC

EIN 38-1426892 BATTLE CREEK, MI

Browse the largest nonprofits in Michigan

Revenue 2024
$33,685,847
Expenses 2024
$27,471,730

Program services were 91.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
J32Z
Classification
1000
Street
4820 WAYNE RD

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Other organizations at this address

1 other organization in the IRS Business Master File lists the same street address. matched by us

We match the street line and ZIP code as the IRS gives them, ignoring case and outer spaces and nothing else, so "AVE" and "AVENUE" count as different streets and this list can miss some. A shared address can mean related organizations or a shared office, but it can also be a registered agent, a mail drop or a service provider holding mail for unrelated clients. It is not, by itself, evidence that two organizations are connected.

Mission and programs · 2024

Mission

CHANGING LIVES THROUGH THE POWER OF WORK.

Activities or mission (Part I)

GOODWILL INDUSTRIES OF CENTRAL MICHIGAN'S HEARTLAND HELPS INDIVIDUALS WITH BARRIERS TO COMPETITIVE EMPLOYMENT CHANGE THEIR LIVES THROUGH THE POWER OF WORK, BY PROVIDING SOFT SKILLS AND HARD SKILLS TRAINING, SUPPORT SERVICES AND CAREER OPPORTUNITIES. THE GOODWILL CONNECTS PROGRAM WORKS WITH LOCAL SCHOOL DISTRICTS AND AREA EMPLOYERS TO PROVIDE WORK SKILLS TRAINING AND EMPLOYMENT OPPORTUNITIES TO AT RISK, LOW INCOME YOUTH. THE VITA PROGRAM PROVIDES FREE INCOME TAX ASSISTANCE TO QUALIFIED INDIVIDUALS. THE FINANCIAL OPPORTUNITY CENTER PROVIDES FINANCIAL LITERACY SKILLS, CONNECTIONS TO EMPLOYMENT AND SUPPORT SERVICES FOR LOW INCOME INDIVIDUALS. RETAIL PROGRAMS PROVIDE WORK SKILLS TRAINING, SUPPORT SERVICES AND EMPLOYMENT TO INDIVIDUALS WITH BARRIERS TO COMPETITIVE EMPLOYMENT.

  • RETAIL SALE OF GOODS DONATED BY THE GENERAL PUBLIC. GOODWILL INDUSTRIES OF CENTRAL MICHIGAN'S HEARTLAND OPERATED 13 RETAIL STORES THROUGHOUT THE CENTRAL MICHIGAN AREA. THE RETAIL STORES PROVIDE EXTENSIVE HARD SKILLS AND SOFT SKILLS TRAINING FOR INDIVIDUALS TO HELP THEM PREPARE FOR OTHER EMPLOYMENT OPPORTUNITIES, AS WELL AS PROVIDE EMPLOYMENT FOR INDIVIDUALS WITH VOCATIONAL AND OTHER BARRIERS TO COMPETITIVE EMPLOYMENT.

    Expenses $22,918,113 · Revenue $21,398,322

  • VOCATIONAL SERVICES- WORKFORCE DEVELOPMENT. GOODWILL INDUSTRIES OF CENTRAL MICHIGAN'S HEARTLAND WORKS WITH GOVERNMENTAL AGENCIES AND AREA BUSINESSES TO PROVIDE TRAINING, JOB COACHING, VOCATIONAL, AND OTHER SERVICES ASSISTING INDIVIDUALS WITH BARRIERS TO COMPETITIVE EMPLOYMENT TO INCREASE THEIR JOB SKILLS AND OBTAIN EMPLOYMENT. SEE THE DESCRIPTION OF OUR MISSION FOR A EXAMPLES OF SPECIFIC PROGRAMS.

    Expenses $1,452,578 · Grants $94,758 · Revenue $31,711

  • CONTRACT SERVICES- GOODWILL INDUSTRIES OF CENTRAL MICHIGAN'S HEARTLAND CONTRACTS WITH AREA BUSINESSES AND MANUFACTURERS TO GENERATE BASIC LIGHT ASSEMBLY AND PACKAGING SERVICES WHILE PROVIDING MANUFACTURING SKILLS TRAINING AND EMPLOYMENT OPPORTUNITIES FOR INDIVIDUALS WITH BARRIERS TO COMPETITIVE EMPLOYMENT.

    Expenses $699,016 · Revenue $697,733

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Brian Fish

    CHAIRPERSON

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Chuck Stallard

    TREASURER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Susan Burdick

    SECRETARY

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Jason Bomia

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Malcolm Satterfield

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Mickey Brutsche

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Pat Gallagher

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Kenneth Bauer

    PRESIDENT/CEO

    Total calculated
    $352,648
    From this org
    $324,011
    From related orgs
    $0
    Other
    $28,637
    Hours/week
    40 + 5 related

    Schedule J breakdown matched by us

    Base
    $292,145
    Bonus
    $31,866
    Other
    $0
    Deferred
    $9,653
    Nontaxable benefits
    $18,984
    Filer's total
    $352,648
  • William Broeder

    SR VP FINANCE/CFO

    Total calculated
    $191,809
    From this org
    $176,170
    From related orgs
    $0
    Other
    $15,639
    Hours/week
    40 + 5 related

    Schedule J breakdown matched by us

    Base
    $158,790
    Bonus
    $17,380
    Other
    $0
    Deferred
    $7,107
    Nontaxable benefits
    $8,532
    Filer's total
    $191,809
  • Mark Peters

    VP OF RETAIL SERVICES

    Total calculated
    $180,559
    From this org
    $155,155
    From related orgs
    $0
    Other
    $25,404
    Hours/week
    40 + 5 related

    Schedule J breakdown matched by us

    Base
    $139,455
    Bonus
    $15,700
    Other
    $0
    Deferred
    $6,420
    Nontaxable benefits
    $18,984
    Filer's total
    $180,559
  • Preston Hicks

    VP OF WORKFORCE DEVELOPMENT

    Total calculated
    $134,319
    From this org
    $120,824
    From related orgs
    $0
    Other
    $13,495
    Hours/week
    40 + 5 related
  • Shannon Fritz

    VP OF HUMAN RESOURCES

    Total calculated
    $141,426
    From this org
    $112,994
    From related orgs
    $0
    Other
    $28,432
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $33,685,847
    Expenses
    $27,471,730
    Contributions
    $10,046,392
    Grants paid
    $94,758
  • 2023
    Revenue
    $29,666,892
    Expenses
    $25,519,762
    Contributions
    $7,731,432
    Grants paid
    $96,287
  • 2022
    Revenue
    $29,555,317
    Expenses
    $22,490,358
    Contributions
    $10,638,863
    Grants paid
    $32,264

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $28,066,563
    Expenses
    $21,484,527
    Assets (EOY)
    $34,739,844
  • 2020 · 990

    Revenue
    $19,118,696
    Expenses
    $18,941,126
    Assets (EOY)
    $31,145,357
  • 2019 · 990

    Revenue
    $22,851,815
    Expenses
    $20,709,147
    Assets (EOY)
    $28,839,853
  • 2018 · 990

    Revenue
    $21,631,300
    Expenses
    $19,543,683
    Assets (EOY)
    $25,981,289
  • 2017 · 990

    Revenue
    $20,067,815
    Expenses
    $18,203,669
    Assets (EOY)
    $24,910,489
  • 2016 · 990

    Revenue
    $20,318,516
    Expenses
    $18,665,081
    Assets (EOY)
    $22,624,251
  • 2015 · 990

    Revenue
    $21,968,526
    Expenses
    $19,169,973
    Assets (EOY)
    $20,838,277
  • 2014 · 990

    Revenue
    $22,614,705
    Expenses
    $20,125,935
    Assets (EOY)
    $19,787,799
  • 2013 · 990

    Revenue
    $22,004,195
    Expenses
    $18,988,429
    Assets (EOY)
    $17,166,641
  • 2012 · 990

    Revenue
    not reported
    Expenses
    $16,856,330
    Assets (EOY)
    $13,871,614

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

Taxable family

From Schedule R Parts I, III and IV: entities that legally are the filer, and taxable partnerships, corporations and trusts it is related to. These record ownership and control, not shared board members or money.

Disregarded entities on its 2024 return

  • GICMH BATTLE CREEK 96 LLC

    BUILDINGS AND EQUIPMENT · MI · income $58,020 · assets $210,936

  • GICMH COLDWATER 2 LLC

    BUILDINGS AND EQUIPMENT · MI · income $163,652 · assets $124,899

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 11 November 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.