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NEW INCENTIVES

EIN 45-2368993 COVINA, CA

Browse the largest nonprofits in California

Revenue 2024
$10,295,787
Expenses 2024
$25,825,420

Program services were 94.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
Q33
Classification
1000
Street
440 N BARRANCA AVE UNIT 6133

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

SEE SCHEDULE ONEW INCENTIVES IMPLEMENTS EVIDENCE-BASED PROGRAMMING TO SAVE LIVES IN A MANNER THAT DOES THE MOST GOOD PER DOLLAR. WE PROVIDE CASH INCENTIVES TO INCREASE CHILDHOOD VACCINATION RATES.CORE VALUESCAREGIVERS FIRSTINFANTS AND THEIR CAREGIVERS ARE OUR TOP PRIORITY.ACCOUNTABILITYWE VALUE TRANSPARENCY AND SCRUTINY. WE INCORPORATE TRACKING AND VERIFICATION IN ALL OF OUR WORK, AND PROMOTE CRITICAL THINKING AND PROFESSIONAL SKEPTICISM.INTEGRITYWE HAVE ZERO TOLERANCE FOR DISHONESTY. WE ARE GUIDED BY THE PRINCIPLES OF INCORRUPTIBILITY, MERITOCRACY, AND IMPARTIALITY. WE STAND UPON THE MORAL COURAGE OF EACH TEAM MEMBER.PURSUIT OF EXCELLENCEWE BELIEVE IN PURSUING EXCELLENCE BY USING SCIENCE, EVIDENCE, AND DATA TO DRIVE PROGRAM DESIGN AND IMPLEMENTATION. WE MEASURE, TEST AND ITERATE, AND VALUE FEEDBACK LOOPS.

Activities or mission (Part I)

IMPLEMENT EVIDENCE-BASED PROGRAMMING TO SAVE LIVES IN A MANNER THAT DOES THE MOST GOOD PER DOLLAR. WE PROVIDE CASH INCENTIVES TO INCREASE CHILDHOOD VACCINATION RATES.

  • NEW INCENTIVES, VIA ITS NIGERIA-BASED ORGANIZATION, ALL BABIES ARE EQUAL INITIATIVE (ABAE), OPERATED A CONDITIONAL CASH TRANSFER PROGRAM TO INCENTIVIZE MOTHERS (AND OTHER CAREGIVERS) TO VACCINATE THEIR INFANTS ACCORDING TO THE NIGERIAN ROUTINE IMMUNIZATION SCHEDULE TO REDUCE VACCINE-PREVENTABLE DEATHS. NEW INCENTIVES DISBURSED 8,754,280 CASH TRANSFERS TO CAREGIVERS AFTER VERIFYING COMPLETION OF REQUIRED IMMUNIZATIONS AND ENROLLED 1,735,095 CAREGIVERS AND THEIR INFANTS INTO THE CCTS FOR ROUTINE IMMUNIZATIONS PROGRAM.NOTE: THE $18,000,000 UNDER GRANTS PAID BY THE ORGANIZATION IS THE TOTAL OF TRANSFERS FROM NEW INCENTIVES TO ITS FOREIGN-CONTROLLED ENTITY ALL BABIES ARE EQUAL INITIATIVE (ABAE). ABAE DISBURSES GRANTS TO ELIGIBLE PROGRAM PARTICIPANTS ACCORDING TO STRICT ELIGIBILITY CRITERIA AND PROTOCOLS. DETAILED MONITORING IS CARRIED OUT TO ASSESS ADHERENCE TO PROGRAM PROTOCOLS AND CASH TRANSFER DISBURSEMENT POLICIES.IN 2024, NEW INCENTIVES ENROLLED 1,735,095 INFANTS IN THE CCT PROGRAM WITH 498,135 IMMUNIZATION DAYS, AND ARE NOW OPERATING IN 182 LGAS WITH 6,477 CLINICS.

    Expenses $24,338,108 · Grants $18,000,000

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Pratyush Agarwal

    DIRECTOR AND CHIEF OPERATING OFFICER

    Total calculated
    $359,577
    From this org
    $342,700
    From related orgs
    $0
    Other
    $16,877
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $342,700
    Bonus
    $0
    Other
    $0
    Deferred
    $13,277
    Nontaxable benefits
    $3,600
    Filer's total
    $359,577

  • Svetha Janumpalli

    DIRECTOR AND CHIEF EXECUTIVE OFFICER

    Total calculated
    $359,447
    From this org
    $342,700
    From related orgs
    $0
    Other
    $16,747
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $342,700
    Bonus
    $0
    Other
    $0
    Deferred
    $13,147
    Nontaxable benefits
    $3,600
    Filer's total
    $359,447

  • Elizabeth Hixson

    SR. COMM. & DEV. ASSOCIATE

    Total calculated
    $150,785
    From this org
    $141,524
    From related orgs
    $0
    Other
    $9,261
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $129,823
    Bonus
    $11,701
    Other
    $0
    Deferred
    $5,661
    Nontaxable benefits
    $3,600
    Filer's total
    $150,785

  • Patrick Peter Stadler

    DIRECTOR AND BOARD CHAIR

    Total calculated
    $0
    Hours/week
    2

  • Salina Yeung

    DIRECTOR AND TREASURER

    Total calculated
    $0
    Hours/week
    2

  • Michael Thomas

    DIRECTOR AND SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • Jeffrey Leniger

    DIRECTOR (AS OF 09/2024)

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $10,295,787
    Expenses
    $25,825,420
    Contributions
    $8,193,040
    Grants paid
    $18,000,000
  • 2023
    Revenue
    $26,514,991
    Expenses
    $22,415,292
    Contributions
    $24,325,117
    Grants paid
    $17,644,117
  • 2022
    Revenue
    $80,025,957
    Expenses
    $10,048,327
    Contributions
    $79,349,471
    Grants paid
    $7,732,976

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2024 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2023 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2022 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2021 · 990

    Revenue
    $14,346,474
    Expenses
    $3,055,099
    Assets (EOY)
    $29,292,382

  • 2021 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2020 · 990

    Revenue
    $19,186,944
    Expenses
    $2,459,988
    Assets (EOY)
    $17,944,969

  • 2020 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2019 · 990

    Revenue
    $61,499
    Expenses
    $3,108,947
    Assets (EOY)
    $1,382,628

  • 2018 · 990

    Revenue
    $280,891
    Expenses
    $1,728,152
    Assets (EOY)
    $4,496,547

  • 2017 · 990

    Revenue
    $6,802,978
    Expenses
    $1,325,191
    Assets (EOY)
    $5,916,946

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Form 990-N e-Postcard, tax year 2013

Tax period
1 January 2013 to 31 December 2013
Principal officer
Svetha Janumpalli
Mailing address
340 S LEMON AVE 6133Walnut CA 91789
Website
newincentives.org
Doing business as
New Incentives

As filed, from the IRS e-Postcard file of 2 November 2026. The IRS publishes only each organization's most recent postcard, so earlier years are not shown. A 990-N carries no financial detail. The postcard also gives the principal officer's address, which is not shown here.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

  • ALL BABIES ARE EQUAL INITIATIVE

    PROGRAM SERVICES · NI · controlled entity

Other IRS files

Auto-Revocation List

  • Exemption revoked 15 May 2014, reinstated 15 May 2014.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.