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Nonprofiteer
← GoodwillFinds Ecommerce Inc

Form 990 for tax year 2024

Filed by GoodwillFinds Ecommerce Inc.

This return was superseded by a later amendment. matched by us It is kept because history is preserved rather than replaced.

What the amendment changed

Compared with the latest return for 2024 , filed 10 July 2025. matched by us Only the return's totals, a 990-PF's accounting method and the names listed in Part VII (Part VIII on a 990-PF) are compared. We relate returns by organization, tax year and form, and order them by each return's own timestamp; the filer's own "amended return" checkbox is a separate fact.

Total revenue
$4,866,201 changed to $4,594,364
Total expenses
$8,967,357 changed to $2,637,484
Contributions and grants received
$0 changed to $83,330
Program service revenue
$4,696,982 changed to $5,200,268
Investment income
$0 changed to -$689,234
Other revenue
$169,219 changed to $0
Total assets, end of year
$3,791,113 changed to $0
Total liabilities, end of year
$24,759,643 changed to $0
Net assets or fund balances, end of year
-$20,968,530 changed to $0
Program services expenses
$6,253,071 changed to $1,937,698
Management and general expenses
$2,714,286 changed to $699,786
Program service expenses (Part III)
$6,253,071 changed to $1,937,698

Listed only on the earlier return

  • Daryl Campbell
  • James Davis
  • John Kachurick
  • Nicolas Genest

Listed only on the later return

  • James Davis CHIEF
  • Nicolas Genest CHIEF

Listed under a different title

  • Jacqueline Hallberg: Co-Board Chair/Director then Board Chair/Director
  • Katy Gaul-Stigge: Director (FROM 05/2024) then Director
  • Laura Ritterbush: Director (FROM 05/2024) then Director
  • Manoj Parashar: Chief financial officer then CFO (To 07/2025)
  • Matthew Kaness: Chief Executive Officer then CEO (TO 03/2025)

Totals

Total revenue
$4,866,201
Total expenses
$8,967,357
Contributions and grants received
$0
Grants paid
$0
Program service revenue
$4,696,982
Investment income
$0
Other revenue
$169,219
Total assets, end of year
$3,791,113
Total liabilities, end of year
$24,759,643
Net assets or fund balances, end of year
-$20,968,530
Program services expenses (Part IX)
$6,253,071
Management and general expenses
$2,714,286
Fundraising expenses
$0
Program service expenses (Part III)
$6,253,071

Program services were 69.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: SUBSCRIPTION FEE

    total $2,554,135 · related or exempt $2,554,135

  • 2b · Program service revenue: LISTING REVENUE FEE

    total $927,463 · related or exempt $927,463

  • 2c · Program service revenue: SALES FEE

    total $749,082 · related or exempt $749,082

  • 2d · Program service revenue: HANDLING FEE

    total $466,302 · related or exempt $466,302

  • 3 · Investment income

    total $0

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0

  • 5 · Royalties

    total $0

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 6d · Net rental income or loss

    total $0

  • 7d · Net gain or loss

    total $0

  • 8a · Fundraising events: gross income

    $0

  • 8b · Fundraising events: direct expenses

    $0

  • 8c · Net income from fundraising events

    total $0

  • 9a · Gaming: gross income

    $0

  • 9b · Gaming: direct expenses

    $0

  • 9c · Net income from gaming

    total $0

  • 10a · Gross sales of inventory

    $0

  • 10b · Cost of goods sold

    $0

  • 10c · Net income from sales of inventory

    total $0

  • 11a · Other revenue: OTHER OPERATING INCOME

    total $169,219 · related or exempt $169,219

  • 11e · Other revenue, total

    $169,219

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $0

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $1,865,200 · program services $1,310,262 · management and general $554,938

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $714,434 · program services $585,836 · management and general $128,598

  • 8 · Pension plan contributions

    total $12,154 · program services $9,966 · management and general $2,188

  • 9 · Other employee benefits

    total $91,640 · program services $79,767 · management and general $11,873

  • 10 · Payroll taxes

    total $126,235 · program services $103,513 · management and general $22,722

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $80,950 · program services $40,475 · management and general $40,475

  • 11c · Fees: accounting

    total $48,031 · management and general $48,031

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $0

  • 11f · Fees: investment management

    total $0

  • 11g · Fees: other

    total $1,577,621 · program services $959,135 · management and general $618,486

  • 12 · Advertising and promotion

    total $586,783 · program services $586,783

  • 13 · Office expenses

    total $8,651 · program services $8,478 · management and general $173

  • 14 · Information technology

    total $1,419,320 · program services $1,206,422 · management and general $212,898

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $0

  • 17 · Travel

    total $62,514 · program services $31,257 · management and general $31,257

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $22,500 · program services $22,500

  • 20 · Interest

    total $952,624 · program services $476,312 · management and general $476,312

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $271,460 · program services $268,745 · management and general $2,715

  • 23 · Insurance

    total $42,788 · program services $21,394 · management and general $21,394

  • 24a · Other expenses: BANK FEES

    total $513,868 · program services $256,934 · management and general $256,934

  • 24b · Other expenses: LICENSES & SUBSCRIPTIONS

    total $351,914 · program services $175,957 · management and general $175,957

  • 24c · Other expenses: SALES TAX SETTLEMENT

    total $202,450 · program services $101,225 · management and general $101,225

  • 24d · Other expenses: BAD DEBTS

    total $14,972 · program services $7,486 · management and general $7,486

  • 24e · All other expenses

    total $1,248 · program services $624 · management and general $624

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $6,550,163 · end of year $2,529,672

  • 2 · Savings and temporary cash investments

    beginning of year $0 · end of year $0

  • 3 · Pledges and grants receivable

    beginning of year $0 · end of year $0

  • 4 · Accounts receivable

    beginning of year $0 · end of year $436,590

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $320,025 · end of year $25,479

  • 10a · Land, buildings and equipment: cost or other basis

    $50,412

  • 10b · Land, buildings and equipment: accumulated depreciation

    $34,650

  • 10c · Land, buildings and equipment, net

    beginning of year $32,566 · end of year $15,762

  • 11 · Investments: publicly traded securities

    beginning of year $0 · end of year $0

  • 12 · Investments: other securities

    beginning of year $0 · end of year $0

  • 13 · Investments: program-related

    beginning of year $0 · end of year $0

  • 14 · Intangible assets

    beginning of year $1,038,266 · end of year $783,610

  • 15 · Other assets

    beginning of year $0 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,498,042 · end of year $944,979

  • 18 · Grants payable

    beginning of year $2,883 · end of year $2,883

  • 19 · Deferred revenue

    beginning of year $0 · end of year $0

  • 20 · Tax-exempt bond liabilities

    beginning of year $0 · end of year $0

  • 21 · Escrow or custodial account liability

    beginning of year $0 · end of year $0

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $0 · end of year $0

  • 24 · Unsecured notes and loans payable

    beginning of year $250,000 · end of year $0

  • 25 · Other liabilities

    beginning of year $23,057,469 · end of year $23,811,781

  • 27 · Net assets without donor restrictions

    beginning of year -$16,867,374 · end of year -$20,968,530

  • 28 · Net assets with donor restrictions

    beginning of year $0 · end of year $0

Mission and programs · 2024

Mission

EMPOWER GOODWILLFINDS MEMBERS TO INCREASE REVENUE AVAILABLE TO SUPPORT LOCAL GOODWILLS' MISSION SERVICES AND PROGRAMS BY PROVIDING A MULTI CHANNEL ECOMMERCE PLATFORM TO LIST AND SELL DONATED PRODUCTS, IN ADDITION TO PROVIDING MEMBER SUPPORT, CUSTOMER SERVICE, SOPS, TRAINING DESCRIPTION OF ORGANIZATION MISSION AND MARKETING CONTENT.

Activities or mission (Part I)

INNOVATING ONLINE RESALE WITH A PURPOSE.

  • GOODWILLFINDS TRANSFORMS GOODWILL'S ECOMMERCE BUSINESS VIA A MODERN ONLINE PLATFORM GENERATING ADDITIONAL FINANCIAL RESOURCES FOR MEMBER GOODWILLS SO THEY CAN INVEST IN NUMEROUS MISSION SERVICES AND PROGRAMS IN LOCAL COMMUNITIES FOR PEOPLE IN NEED. GOODWILLFINDS ENABLES GOODWILL MEMBER ORGANIZATIONS THROUGHOUT THE UNITED STATES TO MARKET THEIR GOODS BEYOND THEIR LOCAL COMMUNITIES, INCREASING EXPOSURE, SELLING MORE ITEMS, GENERATING ADDITIONAL REVENUE, AND DIVERTING MORE WASTE FROM LANDFILLS. AS A SUPPORTING ORGANIZATION, GOODWILLFINDS PROVIDES A SPECIFIC SERVICE EACH MEMBER WOULD OTHERWISE ITSELF BE PERFORMING TO ENHANCE THE QUALITY OF LIFE OF INDIVIDUALS AND FAMILIES SERVED.

    Expenses $6,253,071 · Revenue $4,866,201

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Matthew Kaness

    Chief Executive Officer

    Total calculated
    $798,620
    From this org
    $768,999
    From related orgs
    $0
    Other
    $29,621
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $681,624
    Bonus
    $86,875
    Other
    $500
    Deferred
    not reported
    Nontaxable benefits
    $29,621
    Filer's total
    $798,620

  • Nicolas Genest

    Chief Technology Officer

    Total calculated
    $382,362
    From this org
    $352,741
    From related orgs
    $0
    Other
    $29,621
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $290,791
    Bonus
    $61,250
    Other
    $700
    Deferred
    not reported
    Nontaxable benefits
    $29,621
    Filer's total
    $382,362

  • James Davis

    Chief Revenue Officer

    Total calculated
    $344,384
    From this org
    $333,092
    From related orgs
    $0
    Other
    $11,292
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $297,917
    Bonus
    $34,375
    Other
    $800
    Deferred
    $11,292
    Nontaxable benefits
    not reported
    Filer's total
    $344,384

  • Manoj Parashar

    Chief financial officer

    Total calculated
    $339,835
    From this org
    $317,306
    From related orgs
    $0
    Other
    $22,529
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $291,606
    Bonus
    $25,000
    Other
    $700
    Deferred
    $12,250
    Nontaxable benefits
    $10,279
    Filer's total
    $339,835

  • John Kachurick

    Director, Inform. Technology

    Total calculated
    $192,992
    From this org
    $170,579
    From related orgs
    $0
    Other
    $22,413
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $169,779
    Bonus
    not reported
    Other
    $800
    Deferred
    $5,396
    Nontaxable benefits
    $17,017
    Filer's total
    $192,992

  • Jacqueline Hallberg

    Co-Board Chair/Director

    Total calculated
    $0
    Hours/week
    1

  • Karla Grazier

    Director

    Total calculated
    $0
    Hours/week
    1

  • Patrick McClenahan

    Director

    Total calculated
    $0
    Hours/week
    1

  • Katy Gaul-Stigge

    Director (FROM 05/2024)

    Total calculated
    $0
    Hours/week
    1

  • Laura Ritterbush

    Director (FROM 05/2024)

    Total calculated
    $0
    Hours/week
    1

  • Daryl Campbell

    Director (to 3/2024)

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · First-class or charter travel
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Independent compensation consultant
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 5a · Pay contingent on this organization's revenues
  • 6a · Pay contingent on this organization's net earnings

Answered no

  • 1b · Written policy on the line-1a expenses
  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5b · Pay contingent on a related organization's revenues
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

Sch J, Part I, Line 1a
the CEO is provided first class travel, one person was provided the benefit which is not taxable compensation to the listed officer.
Sch J, Part I, Line 1b
GOODWILLFINDS ECOMMERCE INC. Did NOT HAVE A WRITTEN POLICY REGARDING PAYMENT OR REIMBURSEMENT. HOWEVER, IT IS REQUIRED THAT RECEIPTS ARE PROVIDED TO THE EMPLOYEES' MANAGER FOR REIMBURSEMENT APPROVAL. THe CEO provides receipts to THE BOARD CHAIR PRIOR TO PAYMENT.
Sch J, Part I, Line 3
THE BOARD OF DIRECTORS REVIEWed THE COMPENSATION FOR THE chief EXECUTIVE officer BY COMPARING HIS COMPENSATION TO THE COMPENSATION OF INDIVIDUALS IN LIKE POSITIONS, IN COMPARABLE ORGANIZATIONS USING FORMS 990, COMPENSATION STUDIES, AND OTHER AVAILABLE DATA. THE BOARD THEN APPROVEd ANY CHANGES IN COMPENSATION BASED ON THIS INFORMATION. A formal compensation evaluation and review for the position of ceo was last conducted by an outside organizational consulting firm in 2022, during the search for the ceo position. The outside consulting firm documented the comparative compensation for the ceo position based on other similar non-profit and foundations' compensation packages, the extent and duration of the search process for the ceo position, and the review and approval by the board (2022).
Sch J, Part I, line 5a and 6a
The following employee-officers received compensation, including management bonuses, contingent on the organization's revenue and net earnings: MATT KANESS, CEO - $86,875; JIM DAVIS, CRO - $34,375; MANOJ PARASHAR, CFO - $25,000; NICOLAS GENEST, CTO - 61,250.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
31 May 2025
IRS schema version
2024v5.1
Source object
202501649349300200

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