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Nonprofiteer
← NASHVILLE CONVENTION & VISITORS BUREAU

Form 990 for tax year 2024

Filed by NASHVILLE CONVENTION & VISITORS BUREAU.

Totals

Total revenue
$74,261,483
Total expenses
$73,056,793
Contributions and grants received
$4,206,000
Grants paid
$1,791,390
Program service revenue
$69,781,644
Investment income
$340,508
Other revenue
-$66,669
Total assets, end of year
$31,029,630
Total liabilities, end of year
$21,336,826
Net assets or fund balances, end of year
$9,692,804
Program services expenses (Part IX)
$0
Management and general expenses
$0
Fundraising expenses
$0
Program service expenses (Part III)
$0

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $0

  • 1b · Membership dues

    $0

  • 1c · Fundraising events

    $0

  • 1d · Related organizations

    $0

  • 1e · Government grants (contributions)

    $4,206,000

  • 1f · All other contributions, gifts and grants

    $0

  • 1g · Noncash contributions included above

    $0

  • 2a · Program service revenue: Government marketing service programs

    total $66,535,094 · related or exempt $66,535,094 · unrelated business $0 · excluded $0

  • 2b · Program service revenue: Membership dues

    total $1,527,574 · related or exempt $1,527,574 · unrelated business $0 · excluded $0

  • 2c · Program service revenue: Marketing program participation

    total $846,873 · related or exempt $846,873 · unrelated business $0 · excluded $0

  • 2d · Program service revenue: Visitor service revenue

    total $716,674 · related or exempt $716,674 · unrelated business $0 · excluded $0

  • 2e · Program service revenue: Related investment revenue

    total $92,043 · related or exempt $92,043 · unrelated business $0 · excluded $0

  • 2f · All other program service revenue

    total $63,386 · related or exempt $0 · unrelated business $63,386 · excluded $0

  • 3 · Investment income

    total $340,508 · related or exempt $0 · unrelated business $0 · excluded $340,508

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 5 · Royalties

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7c · Gain or loss

    securities $0 · other assets $0

  • 8a · Fundraising events: contributions included on line 1c

    $0

  • 10a · Gross sales of inventory

    $1,271,589

  • 10b · Cost of goods sold

    $1,342,235

  • 10c · Net income from sales of inventory

    total -$70,646 · related or exempt $0 · unrelated business -$70,646 · excluded $0

  • 11d · All other revenue

    total $3,977 · related or exempt $3,977 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $3,977

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $1,791,390

  • 5 · Compensation of officers, directors and key employees

    total $2,420,069

  • 7 · Other salaries and wages

    total $8,823,683

  • 8 · Pension plan contributions

    total $392,693

  • 9 · Other employee benefits

    total $770,776

  • 10 · Payroll taxes

    total $762,072

  • 11a · Fees: management

    total $39,401

  • 11b · Fees: legal

    total $22,637

  • 11c · Fees: accounting

    total $36,785

  • 11d · Fees: lobbying

    total $329,503

  • 11g · Fees: other

    total $790,789

  • 12 · Advertising and promotion

    total $8,525,707

  • 13 · Office expenses

    total $732,563

  • 14 · Information technology

    total $882,291

  • 16 · Occupancy

    total $1,027,192

  • 17 · Travel

    total $660,747

  • 19 · Conferences, conventions and meetings

    total $33,796,620

  • 20 · Interest

    total $3,721

  • 22 · Depreciation, depletion and amortization

    total $597,000

  • 23 · Insurance

    total $106,843

  • 24a · Other expenses: Visitor services fulfillment costs

    total $93,013

  • 24b · Other expenses: Industry organization dues

    total $161,844

  • 24c · Other expenses: Industry research activities

    total $234,632

  • 24d · Other expenses: Support for Nashville East Bank development

    total $10,000,000

  • 24e · All other expenses

    total $54,822

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $4,500 · end of year $4,500

  • 2 · Savings and temporary cash investments

    beginning of year $8,248,414 · end of year $5,070,518

  • 4 · Accounts receivable

    beginning of year $6,278,361 · end of year $14,166,827

  • 7 · Other notes and loans receivable

    beginning of year $696,486 · end of year $1,322,699

  • 8 · Inventories for sale or use

    beginning of year $126,153 · end of year $118,087

  • 9 · Prepaid expenses and deferred charges

    beginning of year $1,130,649 · end of year $817,569

  • 10a · Land, buildings and equipment: cost or other basis

    $3,979,892

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,204,688

  • 10c · Land, buildings and equipment, net

    beginning of year $2,185,351 · end of year $1,775,204

  • 11 · Investments: publicly traded securities

    beginning of year $890,139 · end of year $837,475

  • 13 · Investments: program-related

    beginning of year $305,127 · end of year $96,539

  • 15 · Other assets

    beginning of year $7,486,150 · end of year $6,820,212

  • 17 · Accounts payable and accrued expenses

    beginning of year $9,535,564 · end of year $13,141,931

  • 19 · Deferred revenue

    beginning of year $1,345,875 · end of year $828,161

  • 25 · Other liabilities

    beginning of year $7,981,777 · end of year $7,366,734

  • 27 · Net assets without donor restrictions

    beginning of year $8,488,114 · end of year $9,692,804

  • 28 · Net assets with donor restrictions

    beginning of year $0 · end of year $0

Mission and programs · 2024

Mission

The mission of the NCVB is to maximize the economic contribution of the hospitality industry to the total community by developing and marketing Nashville as a premier domestic and international destination for visitors. This is the second largest industry in Nashville, employing over 100,000 people and bringing over $11 billion into the local economy each year.

Activities or mission (Part I)

The mission of the Nashville Convention & Visitors Bureau is to maximize the economic contribution of the convention, tourism & hospitality industry to Nashville, TN, which is the city's second largest industry. This industry provides jobs to over 100,000 people and brings over $11 billion into the local economy each year. Its health is critical to the community.

  • Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through public relations opportunities and travel media outlets to promote the community as a desirable place to visit. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves.

  • Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention and leisure travel destination. Through these efforts, the NCVB secured contracts with groups representing over 2 million future room nights from these meetings.

  • In association with Music City Inc., the NCVB produced musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide additional leisure products that attract visitors to the city. The New Year's Eve event was broadcast nationally on the CBS television network.

  • To facilitate visitors making their travel arrangements when coming to Nashville, the NCVB operates a state-of-the-art website, 2 remote physical Visitor Centers, and a fully staffed call center to answer visitor inquiries, make suggestions about what to do while visitors are in the city, and make hotel and attraction reservations for the visitors over the phone, or through our website.

As filed on the 2024 return.

Listed in Part VII

  • Deana Ivey

    CEO

    Total calculated
    $819,761
    From this org
    $776,436
    From related orgs
    $0
    Other
    $43,325
    Hours/week
    50 + 10 related

    Schedule J breakdown matched by us

    Base
    $416,000
    Bonus
    $351,400
    Other
    $9,036
    Deferred
    $20,700
    Nontaxable benefits
    $22,625
    Filer's total
    $819,761

  • Jeff Mefford

    CFO

    Total calculated
    $390,170
    From this org
    $347,100
    From related orgs
    $0
    Other
    $43,070
    Hours/week
    45 + 5 related

    Schedule J breakdown matched by us

    Base
    $262,600
    Bonus
    $79,400
    Other
    $5,101
    Deferred
    $20,700
    Nontaxable benefits
    $22,369
    Filer's total
    $390,170

  • Adrienne Siemers

    Chief Sales Officer

    Total calculated
    $348,986
    From this org
    $308,640
    From related orgs
    $0
    Other
    $40,346
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $228,299
    Bonus
    $76,400
    Other
    $3,941
    Deferred
    $15,170
    Nontaxable benefits
    $25,176
    Filer's total
    $348,986

  • Heather Middleton

    Chief Marketing Officer

    Total calculated
    $300,279
    From this org
    $266,228
    From related orgs
    $0
    Other
    $34,051
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $200,705
    Bonus
    $61,400
    Other
    $4,123
    Deferred
    $16,350
    Nontaxable benefits
    $17,701
    Filer's total
    $300,279

  • Mary Arnold

    Chief Public Affairs Officer

    Total calculated
    $295,327
    From this org
    $254,417
    From related orgs
    $0
    Other
    $40,910
    Hours/week
    45 + 5 related

    Schedule J breakdown matched by us

    Base
    $188,894
    Bonus
    $61,400
    Other
    $4,123
    Deferred
    $12,667
    Nontaxable benefits
    $28,243
    Filer's total
    $295,327

  • William Wright

    Sr. Vice President Sales

    Total calculated
    $281,928
    From this org
    $251,262
    From related orgs
    $0
    Other
    $30,666
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $187,302
    Bonus
    $62,500
    Other
    $1,460
    Deferred
    $12,235
    Nontaxable benefits
    $18,431
    Filer's total
    $281,928

  • Corey Hopwood

    Sr. Vice President

    Total calculated
    $255,990
    From this org
    $225,799
    From related orgs
    $0
    Other
    $30,191
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $194,455
    Bonus
    $30,900
    Other
    $444
    Deferred
    $12,384
    Nontaxable benefits
    $17,807
    Filer's total
    $255,990

  • David Spencer

    Sr Vice President

    Total calculated
    $230,516
    From this org
    $203,676
    From related orgs
    $0
    Other
    $26,840
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $165,177
    Bonus
    $36,400
    Other
    $2,099
    Deferred
    $10,528
    Nontaxable benefits
    $16,312
    Filer's total
    $230,516

  • Wendy Ramirez

    Sales Director

    Total calculated
    $226,984
    From this org
    $194,683
    From related orgs
    $0
    Other
    $32,301
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $162,119
    Bonus
    $32,130
    Other
    $434
    Deferred
    $7,141
    Nontaxable benefits
    $25,160
    Filer's total
    $226,984

  • Lowell Canaday

    Regional Sales Director

    Total calculated
    $219,063
    From this org
    $202,205
    From related orgs
    $0
    Other
    $16,858
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $149,056
    Bonus
    $46,638
    Other
    $6,512
    Deferred
    $1,971
    Nontaxable benefits
    $14,886
    Filer's total
    $219,063

  • Marie Sueing

    Chief Community Engagement Officer

    Total calculated
    $212,516
    From this org
    $183,930
    From related orgs
    $0
    Other
    $28,586
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $146,197
    Bonus
    $33,400
    Other
    $4,333
    Deferred
    $5,657
    Nontaxable benefits
    $22,929
    Filer's total
    $212,516

  • Ken Levitan

    Board Chair

    Total calculated
    $0
    Hours/week
    4

  • Marcus Whitney

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Kevin Lavender

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Claire Tucker

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Max Goldberg

    Board member

    Total calculated
    $0
    Hours/week
    1

  • Robert Fisher

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Sarah Trahern

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Pat Martin

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Burke Nihill

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Dr Alex Jahangir

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Doug Kreulen

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Howie Nuchow

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Marc Sternagel

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Ben Weprin

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Molly Shehan

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Ian Ayre

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Linda Chambers

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Mark Fioravanti

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Leesa LeClaire

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Becky Gardenhire

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Tony Phillips

    Board Member

    Total calculated
    $0
    Hours/week
    1

  • Shannon Sanders

    Board Member

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Travel for companions
  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4b · Supplemental nonqualified retirement plan

Answered no

  • 4a · Severance or change-of-control payment
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

Schedule J, Part I, Line 1a
The Board has authorized the CEO's spouse to travel and attend a limited number of business-related events each year. If there is not a bona fide benefit to the organization, such travel expenses are treated as taxable compensation. The organization also provides a social club membership for the CEO which is treated as compensation to the extent it is used for personal purposes.
Schedule J, Part I, Line 3
The process is described in the explanation provided for Part IV, Line 15a.
Schedule J, Part I, Line 4
The organization participates in a non-governmental 457b deferred compensation plan for certain key employees. $0 cost in 2024. Any employer contributions to the plan would be included in reportable compensation.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • Music City Inc

    501(c)(3) · Produces music related events for the general public · TN · controlled entity

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related partnerships

Part III: related organizations taxable as a partnership, with the filer's share.

  • Nashville Live Productions LLC

    Related · Live concert television production · TN · 50% owned · share of income $92,043 · share of assets $1,094,660 · general or managing partner

    Directly controlled by Nashville Convention & Visitors Corp C A M P 615 LLC

Provenance

Return type
form_990
Tax year
2024
Filed
8 July 2026
IRS schema version
2024v5.0
Source object
202601899349300325

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