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NASHVILLE CONVENTION & VISITORS BUREAU

EIN 02-0700616 NASHVILLE, TN

Revenue 2024
$74,261,483
Expenses 2024
$73,056,793

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
06
NTEE code
S41
Classification
3000
Street
500 11TH AVE N STE 650

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Deana Ivey

    CEO

    Total calculated
    $819,761
    From this org
    $776,436
    From related orgs
    $0
    Other
    $43,325
    Hours/week
    50 + 10 related

    Schedule J breakdown matched by us

    Base
    $416,000
    Bonus
    $351,400
    Other
    $9,036
    Deferred
    $20,700
    Nontaxable benefits
    $22,625
    Filer's total
    $819,761
  • Jeff Mefford

    CFO

    Total calculated
    $390,170
    From this org
    $347,100
    From related orgs
    $0
    Other
    $43,070
    Hours/week
    45 + 5 related

    Schedule J breakdown matched by us

    Base
    $262,600
    Bonus
    $79,400
    Other
    $5,101
    Deferred
    $20,700
    Nontaxable benefits
    $22,369
    Filer's total
    $390,170
  • Adrienne Siemers

    Chief Sales Officer

    Total calculated
    $348,986
    From this org
    $308,640
    From related orgs
    $0
    Other
    $40,346
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $228,299
    Bonus
    $76,400
    Other
    $3,941
    Deferred
    $15,170
    Nontaxable benefits
    $25,176
    Filer's total
    $348,986
  • Heather Middleton

    Chief Marketing Officer

    Total calculated
    $300,279
    From this org
    $266,228
    From related orgs
    $0
    Other
    $34,051
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $200,705
    Bonus
    $61,400
    Other
    $4,123
    Deferred
    $16,350
    Nontaxable benefits
    $17,701
    Filer's total
    $300,279
  • Mary Arnold

    Chief Public Affairs Officer

    Total calculated
    $295,327
    From this org
    $254,417
    From related orgs
    $0
    Other
    $40,910
    Hours/week
    45 + 5 related

    Schedule J breakdown matched by us

    Base
    $188,894
    Bonus
    $61,400
    Other
    $4,123
    Deferred
    $12,667
    Nontaxable benefits
    $28,243
    Filer's total
    $295,327
  • William Wright

    Sr. Vice President Sales

    Total calculated
    $281,928
    From this org
    $251,262
    From related orgs
    $0
    Other
    $30,666
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $187,302
    Bonus
    $62,500
    Other
    $1,460
    Deferred
    $12,235
    Nontaxable benefits
    $18,431
    Filer's total
    $281,928
  • Corey Hopwood

    Sr. Vice President

    Total calculated
    $255,990
    From this org
    $225,799
    From related orgs
    $0
    Other
    $30,191
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $194,455
    Bonus
    $30,900
    Other
    $444
    Deferred
    $12,384
    Nontaxable benefits
    $17,807
    Filer's total
    $255,990
  • David Spencer

    Sr Vice President

    Total calculated
    $230,516
    From this org
    $203,676
    From related orgs
    $0
    Other
    $26,840
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $165,177
    Bonus
    $36,400
    Other
    $2,099
    Deferred
    $10,528
    Nontaxable benefits
    $16,312
    Filer's total
    $230,516
  • Wendy Ramirez

    Sales Director

    Total calculated
    $226,984
    From this org
    $194,683
    From related orgs
    $0
    Other
    $32,301
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $162,119
    Bonus
    $32,130
    Other
    $434
    Deferred
    $7,141
    Nontaxable benefits
    $25,160
    Filer's total
    $226,984
  • Lowell Canaday

    Regional Sales Director

    Total calculated
    $219,063
    From this org
    $202,205
    From related orgs
    $0
    Other
    $16,858
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $149,056
    Bonus
    $46,638
    Other
    $6,512
    Deferred
    $1,971
    Nontaxable benefits
    $14,886
    Filer's total
    $219,063
  • Marie Sueing

    Chief Community Engagement Officer

    Total calculated
    $212,516
    From this org
    $183,930
    From related orgs
    $0
    Other
    $28,586
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $146,197
    Bonus
    $33,400
    Other
    $4,333
    Deferred
    $5,657
    Nontaxable benefits
    $22,929
    Filer's total
    $212,516
  • Ken Levitan

    Board Chair

    Total calculated
    $0
    Hours/week
    4
  • Marcus Whitney

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Kevin Lavender

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Claire Tucker

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Max Goldberg

    Board member

    Total calculated
    $0
    Hours/week
    1
  • Robert Fisher

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Sarah Trahern

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Pat Martin

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Burke Nihill

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Dr Alex Jahangir

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Doug Kreulen

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Howie Nuchow

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Marc Sternagel

    Board Member

    Total calculated
    $0
    Hours/week
    1
  • Ben Weprin

    Board Member

    Total calculated
    $0
    Hours/week
    1

The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $74,261,483
    Expenses
    $73,056,793
    Contributions
    $4,206,000
    Grants paid
    $1,791,390
  • 2023
    Revenue
    $49,275,633
    Expenses
    $47,505,724
    Contributions
    $3,122,802
    Grants paid
    $3,023,510
  • 2022
    Revenue
    $44,006,602
    Expenses
    $43,393,489
    Contributions
    $4,951,899
    Grants paid
    $2,290,500

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $32,584,814
    Expenses
    $32,414,958
    Assets (EOY)
    $16,097,177
  • 2020 · 990

    Revenue
    $21,623,147
    Expenses
    $18,841,431
    Assets (EOY)
    $15,667,602
  • 2019 · 990

    Revenue
    $25,987,835
    Expenses
    $27,234,216
    Assets (EOY)
    $8,465,575
  • 2018 · 990

    Revenue
    $38,443,379
    Expenses
    $38,424,921
    Assets (EOY)
    $14,802,294
  • 2017 · 990

    Revenue
    $33,136,051
    Expenses
    $32,461,788
    Assets (EOY)
    $11,748,916
  • 2017 · 990

    Revenue
    $33,136,051
    Expenses
    $32,461,788
    Assets (EOY)
    $11,748,916
  • 2016 · 990

    Revenue
    $28,917,990
    Expenses
    $28,498,820
    Assets (EOY)
    $12,268,498
  • 2015 · 990

    Revenue
    $27,143,656
    Expenses
    $26,613,914
    Assets (EOY)
    $9,941,798
  • 2014 · 990

    Revenue
    $28,146,315
    Expenses
    $27,244,138
    Assets (EOY)
    $9,608,915
  • 2013 · 990

    Revenue
    $22,413,143
    Expenses
    $22,179,999
    Assets (EOY)
    $6,714,708

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

  • 2022 To assist with the production of the Music City Bowl college football game which takes place in Nashville each December and brings thousands of visitors to the city.

  • 2024 To assist with the production of the CMA Music Festival which brings thousands of visitors to Nashville each year

  • 2022 To assist in the production of the CMA Music Festival which brings thousands of visitors to Nashville each year.

  • 2023 To assist with the production of the CMA Music Festival which brings thousands of visitors to Nashville each year.

  • 2023 To assist the recipient in the recruitment of large amateur sporting events to Nashville.

  • 2023 To assist with the production of the Music City Bowl college football game which takes place in Nashville each December and brings thousands of visitors to the city.

  • 2024 To assist with the production of the Music City Bowl college football game which takes place in Nashville each December and brings thousands of visitors to the city

  • 2022 To participate in a capital campaign to reduce construction debt.

  • 2022 Sponsor a feasibility study regarding the restoration of historic Ft. Negley

  • 2024 Capital maintenance of this historic President's home, a popular visitor attraction

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

No itemized grant names this organization as a recipient. Only grants over $5,000 are itemized, and only by filers of the full Form 990.

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

  • Music City Inc

    501(c)(3) · Produces music related events for the general public · TN · controlled entity

Declared as related by

Taxable family

From Schedule R Parts I, III and IV: entities that legally are the filer, and taxable partnerships, corporations and trusts it is related to. These record ownership and control, not shared board members or money.

Related partnerships on its 2024 return

  • Nashville Live Productions LLC

    Related · Live concert television production · TN · 50% owned · share of income $92,043 · share of assets $1,094,660 · general or managing partner

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Not present in the most recent drop.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 23 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.