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Nonprofiteer
← NATIONAL ARBOR DAY FOUNDATION

Form 990 for tax year 2022

Filed by NATIONAL ARBOR DAY FOUNDATION.

Totals

Total revenue
$97,035,028
Total expenses
$85,958,857
Contributions and grants received
$69,838,929
Grants paid
$4,807,728
Program service revenue
$16,739,827
Investment income
$2,718,965
Other revenue
$7,737,307
Total assets, end of year
$114,239,127
Total liabilities, end of year
$21,636,984
Net assets or fund balances, end of year
$92,602,143
Program services expenses (Part IX)
$60,274,732
Management and general expenses
$12,909,367
Fundraising expenses
$12,774,758
Program service expenses (Part III)
$60,274,732

Program services were 70.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $15,707,066

  • 1e · Government grants (contributions)

    $546,751

  • 1f · All other contributions, gifts and grants

    $53,585,112

  • 1g · Noncash contributions included above

    $339,362

  • 2a · Program service revenue: LIED LODGE/A.D. FARM

    total $10,052,601 · related or exempt $866,534 · unrelated business $9,186,067

  • 2b · Program service revenue: TREE SALES

    total $5,359,892 · related or exempt $5,359,892

  • 2c · Program service revenue: CONFERENCE PROGRAMS

    total $1,056,800 · related or exempt $1,056,800

  • 2d · Program service revenue: ARBOR DAY YOUTH EDUC

    total $212,856 · related or exempt $212,856

  • 2e · Program service revenue: TREE CITY USA INCOME

    total $57,678 · related or exempt $57,678

  • 3 · Investment income

    total $2,381,715 · related or exempt $999,319 · excluded $1,382,396

  • 5 · Royalties

    total $1,277,781 · related or exempt $1,277,781

  • 7a · Gross sales of assets other than inventory

    securities $7,081,601

  • 7b · Less cost or other basis and sales expenses

    securities $6,744,351

  • 7c · Gain or loss

    securities $337,250

  • 7d · Net gain or loss

    total $337,250 · excluded $337,250

  • 10a · Gross sales of inventory

    $2,826,294

  • 10b · Cost of goods sold

    $976,899

  • 10c · Net income from sales of inventory

    total $1,849,395 · related or exempt $1,849,395

  • 11a · Other revenue: COST REIMBURSEMENTS

    total $3,894,665 · related or exempt $3,894,665

  • 11b · Other revenue: LIST RENTAL INCOME

    total $595,869 · excluded $595,869

  • 11c · Other revenue: OTHER INCOME

    total $119,597 · related or exempt $119,597

  • 11e · Other revenue, total

    $4,610,131

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $4,334,520 · program services $4,334,520

  • 3 · Grants to foreign organizations and individuals

    total $473,208 · program services $473,208

  • 5 · Compensation of officers, directors and key employees

    total $3,118,003 · program services $596,999 · management and general $2,077,889 · fundraising $443,115

  • 7 · Other salaries and wages

    total $16,663,452 · program services $10,775,645 · management and general $2,427,474 · fundraising $3,460,333

  • 8 · Pension plan contributions

    total $629,990 · program services $254,513 · management and general $343,221 · fundraising $32,256

  • 9 · Other employee benefits

    total $2,118,275 · program services $1,072,993 · management and general $947,973 · fundraising $97,309

  • 10 · Payroll taxes

    total $1,487,767 · program services $751,070 · management and general $656,142 · fundraising $80,555

  • 11b · Fees: legal

    total $44,541 · program services $782 · management and general $43,759

  • 11c · Fees: accounting

    total $71,520 · management and general $71,520

  • 11g · Fees: other

    total $4,072,731 · program services $1,625,350 · management and general $2,281,459 · fundraising $165,922

  • 12 · Advertising and promotion

    total $1,579,927 · program services $754,505 · management and general $806,468 · fundraising $18,954

  • 13 · Office expenses

    total $80,032 · program services $37,316 · management and general $37,179 · fundraising $5,537

  • 14 · Information technology

    total $1,501,498 · program services $429,402 · management and general $1,028,211 · fundraising $43,885

  • 16 · Occupancy

    total $379,272 · program services $238,892 · management and general $140,190 · fundraising $190

  • 17 · Travel

    total $1,361,043 · program services $489,631 · management and general $611,275 · fundraising $260,137

  • 20 · Interest

    total $34 · program services $34

  • 22 · Depreciation, depletion and amortization

    total $2,858,929 · program services $2,392,851 · fundraising $466,078

  • 23 · Insurance

    total $432,286 · program services $291,272 · management and general $119,313 · fundraising $21,701

  • 24a · Other expenses: PRINTING/MAILING/PHOTOG

    total $10,996,634 · program services $6,814,285 · management and general $145,257 · fundraising $4,037,092

  • 24b · Other expenses: REFORESTATION EXPENSES

    total $10,424,497 · program services $10,424,497

  • 24c · Other expenses: TREE PURCHASES AND SHIP

    total $8,099,548 · program services $8,059,499 · management and general $38,474 · fundraising $1,575

  • 24d · Other expenses: POSTAGE

    total $5,975,229 · program services $3,430,208 · management and general $16,219 · fundraising $2,528,802

  • 24e · All other expenses

    total $9,255,921 · program services $7,027,260 · management and general $1,117,344 · fundraising $1,111,317

  • 26 · Joint costs (an allocation of the lines above)

    total $7,363,208 · program services $5,140,096 · management and general $0 · fundraising $2,223,112

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year -$790,443 · end of year -$3,795,638

  • 2 · Savings and temporary cash investments

    beginning of year $31,821,744 · end of year $35,843,633

  • 3 · Pledges and grants receivable

    beginning of year $396,361 · end of year $958,442

  • 4 · Accounts receivable

    beginning of year $7,598,703 · end of year $6,678,410

  • 8 · Inventories for sale or use

    beginning of year $1,148,807 · end of year $1,289,043

  • 9 · Prepaid expenses and deferred charges

    beginning of year $775,232 · end of year $10,275,101

  • 10a · Land, buildings and equipment: cost or other basis

    $73,884,014

  • 10b · Land, buildings and equipment: accumulated depreciation

    $40,639,071

  • 10c · Land, buildings and equipment, net

    beginning of year $31,761,227 · end of year $33,244,943

  • 11 · Investments: publicly traded securities

    beginning of year $8,704,162 · end of year $9,463,720

  • 13 · Investments: program-related

    beginning of year $13,236,745 · end of year $17,627,228

  • 14 · Intangible assets

    end of year $12,267

  • 15 · Other assets

    beginning of year $892,810 · end of year $2,641,978

  • 17 · Accounts payable and accrued expenses

    beginning of year $7,993,137 · end of year $10,933,851

  • 19 · Deferred revenue

    beginning of year $406,011 · end of year $1,645,242

  • 25 · Other liabilities

    beginning of year $6,104,580 · end of year $9,057,891

  • 27 · Net assets without donor restrictions

    beginning of year $80,056,978 · end of year $91,706,169

  • 28 · Net assets with donor restrictions

    beginning of year $984,642 · end of year $895,974

Mission and programs · 2022

Mission

THE PURPOSE OF THE CORPORATION SHALL BE TO ENGAGE IN EDUCATIONAL AND CHARITABLE ACTIVITIES INCLUDING OFFICALLY PROMOTING THE ANNUAL OBSERVANCE OF ARBOR DAY, INSPIRING PEOPLE TO PLANT, NURTURE, AND CELEBRATE TREES, STIMULATING A WORLD-WIDE PROGRAM OF TREE AND HORTICULTURAL PLANTING AND CARE, ADVANCING NATURE EDUCATION AND ENVIRONMENTAL EDUCATION, AND MAINTAINING ARBOR DAY FARM, THE ESTATE OF ARBOR DAY'S FOUNDER, J. STERLING MORTON.

  • TREES FOR AMERICA - THE FOUNDATION'S SIGNATURE PROGRAM DISTRIBUTES MILLIONS OF TREES EACH YEAR ACROSS AMERICA, HELPS REPLANT FORESTS, AND TEACHES THE IMPORTANCE OF TREES.

    Expenses $39,008,325 · Grants $4,807,728 · Revenue $11,531,657

  • RAIN FOREST RESCUE - VARIOUS ACTIVITIES THAT SUPPORT LOCAL PARTNERS AND COMMUNITIES IN THEIR EFFORTS TO PROTECT, SUSTAIN, AND RESTORE TROPICAL RAIN FORESTS.

    Expenses $2,723,589 · Revenue $175,428

  • ARBOR DAY FARM - THIS NATIONAL HISTORIC LANDMARK IS HOME TO LIED LODGE, INNOVATIVE CONSERVATION DEMONSTRATIONS, AND THE ARBOR DAY FARM TREE ADVENTURE.

    Expenses $13,914,503 · Revenue $2,660,098

  • ARBOR DAY/YOUTH EDUCATION - THE FOUNDATION PROMOTES ARBOR DAY, AMERICA'S OLDEST ENVIRONMENTAL HOLIDAY, AND OFFERS NATURE EDUCATION PROGRAMS TO RECONNECT CHILDREN WITH NATURE TO INSPIRE THE NEXT GENERATION OF TREE PLANTERS AND ENVIRONMENTAL STEWARDS.

    Expenses $1,911,238 · Revenue $212,856

  • TREE CITY USA - THE TREE CITY USA PROGRAM, SINCE 1976, HAS STRENGTHENED AND ENCOURAGED COMMUNITIES TO DEVELOP AND MAINTAIN SUCCESSFUL COMMUNITY FORESTRY PROGRAMS. THE STRONG PARTNERSHIP BETWEEN THE USDA FOREST SERVICE'S URBAN AND COMMUNITY FORESTRY (USFS) PROGRAM, THE NATIONAL ASSOCIATION OF STATE FORESTERS (NASF), AND THE ARBOR DAY FOUNDATION ALLOWS THE ORGANIZATIONS TO LEVERAGE RESOURCES AND EXPERTISE FOR THE BETTERMENT OF COMMUNITY FORESTS THROUGHOUT THE COUNTRY.

    Expenses $1,668,324 · Revenue $57,678

  • CONFERENCE PROGRAMS

    Expenses $1,048,753 · Revenue $1,056,800

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Danielle Crumrine

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Pat Covey

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Crayton Webb

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Mark Johnson

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Leslie Weldon

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Mak Azadi

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Ernesto Herrera

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Ken Munson

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Robert Ruano

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Denise Naguib

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Ellen Schultzabarger

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Dan Lambe

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $463,190
    From this org
    $435,130
    From related orgs
    $0
    Other
    $28,060
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $435,130
    Bonus
    $0
    Other
    $0
    Deferred
    $12,192
    Nontaxable benefits
    $15,868
    Filer's total
    $463,190
  • Britt Ehlers

    VP LEADERSHIP DEVELOPMENT

    Total calculated
    $191,601
    From this org
    $163,381
    From related orgs
    $0
    Other
    $28,220
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $163,381
    Bonus
    $0
    Other
    $0
    Deferred
    $4,733
    Nontaxable benefits
    $23,487
    Filer's total
    $191,601
  • Katie Loos

    PRESIDENT

    Total calculated
    $253,550
    From this org
    $222,354
    From related orgs
    $0
    Other
    $31,196
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $222,354
    Bonus
    $0
    Other
    $0
    Deferred
    $6,955
    Nontaxable benefits
    $24,241
    Filer's total
    $253,550
  • Nicole Rasmussen

    CHIEF FINANCIAL OFFICER

    Total calculated
    $248,805
    From this org
    $219,206
    From related orgs
    $0
    Other
    $29,599
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $219,206
    Bonus
    $0
    Other
    $0
    Deferred
    $4,308
    Nontaxable benefits
    $25,291
    Filer's total
    $248,805
  • Gary Deemer

    DIRECTOR, ACCOUNTING

    Total calculated
    $194,115
    From this org
    $176,401
    From related orgs
    $0
    Other
    $17,714
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $176,401
    Bonus
    $0
    Other
    $0
    Deferred
    $6,826
    Nontaxable benefits
    $10,888
    Filer's total
    $194,115
  • Woodrow Nelson

    VP MISSION AND MEMBERSHIP

    Total calculated
    $225,728
    From this org
    $206,206
    From related orgs
    $0
    Other
    $19,522
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $206,206
    Bonus
    $0
    Other
    $0
    Deferred
    $8,016
    Nontaxable benefits
    $11,506
    Filer's total
    $225,728
  • Yinka Akinyemi

    VP HUMAN RESOURCES

    Total calculated
    $221,556
    From this org
    $202,129
    From related orgs
    $0
    Other
    $19,427
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $202,129
    Bonus
    $0
    Other
    $0
    Deferred
    $5,523
    Nontaxable benefits
    $13,904
    Filer's total
    $221,556
  • Paul Cooper

    CHIEF INFORMATION OFFICER

    Total calculated
    $254,051
    From this org
    $220,515
    From related orgs
    $0
    Other
    $33,536
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $220,515
    Bonus
    $0
    Other
    $0
    Deferred
    $8,595
    Nontaxable benefits
    $24,941
    Filer's total
    $254,051
  • Austin Mackrill

    VP OF EXPERIENCE

    Total calculated
    $196,182
    From this org
    $165,683
    From related orgs
    $0
    Other
    $30,499
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $165,683
    Bonus
    $0
    Other
    $0
    Deferred
    $6,351
    Nontaxable benefits
    $24,148
    Filer's total
    $196,182
  • Daniel Morrow

    VP PROGRAMS AND PARTNERHSIPS

    Total calculated
    $217,370
    From this org
    $186,731
    From related orgs
    $0
    Other
    $30,639
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $186,731
    Bonus
    $0
    Other
    $0
    Deferred
    $6,608
    Nontaxable benefits
    $24,031
    Filer's total
    $217,370
  • Michelle Saulnier

    CHIEF OF STAFF

    Total calculated
    $184,334
    From this org
    $166,768
    From related orgs
    $0
    Other
    $17,566
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $166,768
    Bonus
    $0
    Other
    $0
    Deferred
    $6,438
    Nontaxable benefits
    $11,128
    Filer's total
    $184,334
  • Nancy Rew

    VP MARKETING COMMUNICATIONS

    Total calculated
    $197,604
    From this org
    $183,349
    From related orgs
    $0
    Other
    $14,255
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $183,349
    Bonus
    $0
    Other
    $0
    Deferred
    $4,981
    Nontaxable benefits
    $9,274
    Filer's total
    $197,604
  • Brandon Schuster

    VP ARBOR DAY FARM

    Total calculated
    $197,379
    From this org
    $167,984
    From related orgs
    $0
    Other
    $29,395
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $167,984
    Bonus
    $0
    Other
    $0
    Deferred
    $5,326
    Nontaxable benefits
    $24,069
    Filer's total
    $197,379
  • Laura Krafka

    DIRECTOR, RELATED BUS VENTURES

    Total calculated
    $180,338
    From this org
    $151,310
    From related orgs
    $0
    Other
    $29,028
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $151,310
    Bonus
    $0
    Other
    $0
    Deferred
    $5,018
    Nontaxable benefits
    $24,010
    Filer's total
    $180,338
  • Ben Wilinsky

    DIRECTOR, PARTNERSHIPS AND INNOVATION

    Total calculated
    $162,085
    From this org
    $147,202
    From related orgs
    $0
    Other
    $14,883
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $147,202
    Bonus
    $0
    Other
    $0
    Deferred
    $4,795
    Nontaxable benefits
    $10,088
    Filer's total
    $162,085
  • Michael Ashley

    ENTERPRISE ARCHITECT

    Total calculated
    $162,546
    From this org
    $141,534
    From related orgs
    $0
    Other
    $21,012
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $141,534
    Bonus
    $0
    Other
    $0
    Deferred
    $5,472
    Nontaxable benefits
    $15,540
    Filer's total
    $162,546
  • Nancy Davis

    MRKTING CAMPAIGN AND ANALYTICS MANAGER

    Total calculated
    $147,706
    From this org
    $140,631
    From related orgs
    $0
    Other
    $7,075
    Hours/week
    40
  • Suk Wortman

    SENIOR DIRECTOR, MEMBERSHIP

    Total calculated
    $140,307
    From this org
    $134,433
    From related orgs
    $0
    Other
    $5,874
    Hours/week
    40
  • Vicki Woolman

    DIRECTOR, STRATEGIC INITIATIVES

    Total calculated
    $145,912
    From this org
    $138,898
    From related orgs
    $0
    Other
    $7,014
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Independent compensation consultant
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 5a · Pay contingent on this organization's revenues
  • 6a · Pay contingent on this organization's net earnings

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5b · Pay contingent on a related organization's revenues
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 3
CEO - SALARY IS MERIT-BASED AND SET BY THE TRUSTEES AND PERIODICALLY REVIEWED BY AN INDEPENDENT COMPENSATION CONSULTANT.
PART I, LINE 5
ONE INDIVIDUAL RECEIVED AN INCENTIVE PAYMENT BASED ON REVENUES FROM CORPORATE PARTNERS, WHICH RESULTED IN AN INCENTIVE PAYMENT OF $21,250. ONE INDIVIDUAL RECEIVED AN INCENTIVE PAYMENT BASED ON BOTH THE REVENUES AND NET EARNINGS OF THE ORGANIZATION WHICH RESULTED IN AN INCENTIVE PAYMENT OF $16,875.
PART I, LINE 6
ONE INDIVIDUAL RECEIVED AN INCENTIVE PAYMENT BASED ON THE RATIO OF EXPENSES TO REVENUES AT ARBOR DAY FARM, WHICH RESULTED IN AN INCENTIVE PAYMENT OF $10,000. ONE INDIVIDUAL RECEIVED AN INCENTIVE PAYMENT BASED ON BOTH THE REVENUES AND NET EARNINGS OF THE ORGANIZATION WHICH RESULTED IN AN INCENTIVE PAYMENT OF $16,875.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • OPENLANDS

    $145,250

    ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • CASEY TREES

    $126,000

    ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

  • ENCOURAGE AND FACILITATE THE ADOPTION OF LEADING-EDGE PRACTICES IN MUNICIPAL FORESTS INCLUDING INVENTORY, PLANTING, MAINTENANCE AND EDUCATION.

The 10 largest by cash amount. The API serves every itemized grant.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • ARBOR DAY CARBON LLC

    C · CARBON OFFSET CREDITS · NE · 100% owned · share of income $609,338 · share of assets $20,827,763 · controlled entity

    Directly controlled by NATIONAL ARBOR DAY FOUNDATION

Provenance

Return type
form_990
Tax year
2022
Filed
8 November 2023
IRS schema version
2022v5.0
Source object
202323199349313462

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