Form 990 for tax year 2025

Totals

Total revenue

$918,852

Total expenses

$772,277

Contributions and grants received

$903,651

Grants paid

$96,602

Program service revenue

$15,300

Investment income

-$99

Other revenue

$0

Total assets, end of year

$841,249

Total liabilities, end of year

$151,513

Net assets or fund balances, end of year

$689,736

Program services expenses (Part IX)

— not reported

Management and general expenses

— not reported

Fundraising expenses

— not reported

Program service expenses (Part III)

— not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2025

• The Aberdeen Area Convention and Visitors Bureau, Inc. (Aberdeen Area CVB) markets the City of Aberdeen to visitors at trade shows, travel shows, in print advertising, digital marketing, Internet web sites (www.VisitAberdeenSD.com and www.HuntFishSD.com), social media, special events, and co-op marketing with regional and state tourism organizations.The Aberdeen Area CVB provides many services that no other organization in Aberdeen does. The Aberdeen Area CVB bids on conventions, meetings, events, and sporting events and provides free complimentary services to these groups including, but not limited to, personalized name badges, visitor welcome packets, coupons, maps, weather updates, registration staff assistance, site location selection, official City welcomes, hospitality breaks, event sponsorship, and spouse tours. In addition, the Aberdeen Area CVB coordinates volunteers for many events and hosts hospitality rooms for the SDHSAA State Tournament events. In 2025, the Aberdeen Area CVB coordinated over 178 volunteer hours with our core group of volunteers for a total value of $5,551.82 (Independent Sector Report).The Aberdeen Area CVB operates two Visitor Information Centers, one in our main office at 506 S Main St, Suite 1 and another two being an information kiosk in the Visitor Center at Storybook Land and the Cabin at Wylie Park. The Aberdeen Area CVB direct staff continue to order and stock both centers with tourism literature while assisting visitors. The Aberdeen Area CVB maintains and fills 26 information racks throughout Aberdeen in various locations. We also provide the SD State Information Centers with thousands of the official Aberdeen Visitor Guide which we develop each year. The official Aberdeen Visitor Guide is also made available to other organizations and businesses such as the Downtown Association, Chamber, ADC, Aberdeen Regional Airport, library, city offices, lodging facilities and other Aberdeen businesses to be used in their marketing and recruiting efforts.The Aberdeen Area CVB is the only organization that coordinates requests for information about our city and attractions. In 2025, we mailed or distributed 28,313 vacation requests and 10,538 hunting guide requests for information from our ad placements, our websites, travel show attendance, social media, digital marketing, and by phone. The Aberdeen Area CVB will continue to track our requests for information by location and promotion/ad to determine effectiveness and response rate.The Aberdeen Area CVB currently maintains a database of 612 conventions/reunions/group tours. We continue to revamp the database to be more efficient on our end. This represented some classifications and numerous updates to make the process easier to track. We continue to contact/update each of these groups in 2025 depending upon their meeting date. We have set a goal to research and be more accountable on tracking the economic impact of events held in Aberdeen.The Aberdeen Area CVB is proud to play a role in economic growth, vitality, and quality of life in Aberdeen. We will continue to work hard to showcase Aberdeen as a great place to visit, to play and to stay.

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

• Aberdeen Amateur Hockey Association

  $15,000

  2025-2026 Season Sponsorship

• Aberdeen Swim Club

  $12,000

  Hosted Swim Meets

• Aberdeen BMX Inc

  $10,000

  SD State High School Clay Target Tournament

• Hub City Soccer Club

  $8,000

  2026 Events

• Special Olympics South Dakota

  $6,000

  2025 State Bowling Tourney

Provenance

Return type

form_990

Tax year

2025

Filed

22 July 2026

IRS schema version

2025v4.2

Source object

202642059349300224

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