Form 990 for tax year 2024
Filed by SUGAR BOWL LOUISIANA SUPERDOME.
Totals
- Total revenue
- $25,304,699
- Total expenses
- $24,265,166
- Contributions and grants received
- $2,000,000
- Grants paid
- $12,618,380
- Program service revenue
- $19,801,399
- Investment income
- $2,847,413
- Other revenue
- $655,887
- Total assets, end of year
- $88,902,730
- Total liabilities, end of year
- $2,414,669
- Net assets or fund balances, end of year
- $86,488,061
- Program services expenses (Part IX)
- $22,602,395
- Management and general expenses
- $1,662,771
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $22,602,395
Program services were 93.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$2,000,000
-
2a · Program service revenue: TICKET SALES - FOOTBALL
total $15,895,878 · related or exempt $15,895,878
-
2b · Program service revenue: SPONSORSHIP - FOOTBALL
total $2,352,715 · related or exempt $2,352,715
-
2c · Program service revenue: MERCHANDISE ROYALTIES - FOOTBALL
total $1,080,993 · related or exempt $1,080,993
-
2d · Program service revenue: CONCESSIONS - FOOTBALL
total $336,813 · related or exempt $336,813
-
2e · Program service revenue: PROGRAM - FOOTBALL
total $135,000 · related or exempt $135,000
-
3 · Investment income
total $2,111,493 · excluded $2,111,493
-
7a · Gross sales of assets other than inventory
securities $8,029,437
-
7b · Less cost or other basis and sales expenses
securities $7,293,517
-
7c · Gain or loss
securities $735,920
-
7d · Net gain or loss
total $735,920 · excluded $735,920
-
11a · Other revenue: MISCELLANEOUS
total $655,887 · related or exempt $655,887
-
11e · Other revenue, total
$655,887
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $12,498,380 · program services $12,498,380
-
2 · Grants to domestic individuals
total $120,000 · program services $120,000
-
5 · Compensation of officers, directors and key employees
total $1,451,520 · program services $1,161,216 · management and general $290,304
-
7 · Other salaries and wages
total $1,632,208 · program services $1,305,766 · management and general $326,442
-
8 · Pension plan contributions
total $236,401 · program services $189,121 · management and general $47,280
-
9 · Other employee benefits
total $330,391 · program services $264,313 · management and general $66,078
-
10 · Payroll taxes
total $150,870 · program services $120,696 · management and general $30,174
-
11b · Fees: legal
total $140,614 · management and general $140,614
-
11c · Fees: accounting
total $91,275 · management and general $91,275
-
12 · Advertising and promotion
total $308,619 · program services $308,619
-
13 · Office expenses
total $206,997 · management and general $206,997
-
17 · Travel
total $57,317 · management and general $57,317
-
19 · Conferences, conventions and meetings
total $83,998 · management and general $83,998
-
22 · Depreciation, depletion and amortization
total $39,263 · management and general $39,263
-
23 · Insurance
total $162,695 · management and general $162,695
-
24a · Other expenses: SUGAR BOWL ANNUAL GAME
total $6,115,972 · program services $6,115,972
-
24b · Other expenses: ANCILLARY AMATEUR SPORT
total $518,312 · program services $518,312
-
24c · Other expenses: OTHER EXPENSES
total $80,461 · management and general $80,461
-
24d · Other expenses: UNIFORMS
total $39,873 · management and general $39,873
Balance sheet
Part X, book values.
-
2 · Savings and temporary cash investments
beginning of year $6,123,728 · end of year $3,779,485
-
4 · Accounts receivable
beginning of year $189,934 · end of year $224,496
-
9 · Prepaid expenses and deferred charges
beginning of year $727,667 · end of year $471,629
-
10a · Land, buildings and equipment: cost or other basis
$1,836,644
-
10b · Land, buildings and equipment: accumulated depreciation
$1,641,601
-
10c · Land, buildings and equipment, net
beginning of year $95,949 · end of year $195,043
-
11 · Investments: publicly traded securities
beginning of year $78,502,859 · end of year $84,232,077
-
17 · Accounts payable and accrued expenses
beginning of year $3,618,972 · end of year $351,845
-
19 · Deferred revenue
beginning of year $2,548,387 · end of year $2,062,824
-
27 · Net assets without donor restrictions
beginning of year $79,222,778 · end of year $86,283,881
-
28 · Net assets with donor restrictions
beginning of year $250,000 · end of year $204,180
Mission and programs · 2024
Mission
ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM VIA AMATEUR ATHLETICS.
Activities or mission (Part I)
HOSTING AND SPONSORING AMATEUR AND COLLEGIATE SPORTING EVENTS TO PROMOTE TOURISM.
-
THE ORGANIZATION HOSTS THE ALLSTATE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE ALLSTATE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 91ST ANNUAL COLLEIGIATE BOWL GAME ON JANUARY 2, 2025. THE GAME WAS UNEXPECTEDLY DELAYED BY ONE DAY DUE TO A TERRORIST ATTACK IN NEW ORLEANS ON JANUARY 1, 2025. DUE TO THIS INCIDENT, THE USUAL ECONOMIC IMPACT SURVEYS WERE NOT ABLE TO BE COMPLETED. HOWEVER, BASED ON HISTORICAL MEASURES, IT IS ESTIMATED THAT APPROXIMATELY 70% OF THE ATTENDEES OF THE NEAR SELLOUT WERE FROM OUTSIDE THE GREATER NEW ORLEANS METROPOLITAN AREA.
Expenses $20,970,702 · Grants $11,500,000 · Revenue $7,183,019
-
THE ORGANIZATION ANNUALLY SPONSORS 25+ AMATEUR SPORTING AND RECOGNITION EVENTS IN LOUISIANA AND AROUND THE GREATER NEW ORLEANS METROPOLITAN AREA. TO PROMOTE TOURISM AND AMATEUR SPORTS IN THE AREA, THE SUGAR BOWL SUPPORTED STATE AND LOCAL ASSOCIATIONS FOR PREP FOOTBALL, VOLLEYBALL, GOLF, REGATTA, LACROSSE, SOCCER, TENNIS, AND SWIMMING. IN ADDITION, THE ORGANIZATION SPONSORS THE MANNING QUARTERBACK AWARD, THE EDDIE ROBINSON COACH OF THE YEAR AWARD, THE NEW ORLEANS SPORTS HALL OF FAME, AND THE LOCAL CHAPTER OF THE NATIONAL FOOTBALL FOUNDATION. AS PREVIOUSLY MENTIONED, THE USUAL ECONOMIC IMPACT SURVEYS WERE NOT ABLE TO BE COMPLETED DUE TO THE TERRORIST ATTACK, HOWEVER, BASED ON HISTORICAL MEASURES, THE SUM TOTAL OF THE ECONOMIC IMPACT FOR ALL SUGAR BOWL ACTIVITIES IS ESTIMATED TO BE APPROXIMATELY (CONTINUED ON SCHEDULE O) $200 MILLION IN 2024-2025. THIS WOULD INCLUDE APPROXIMATELY $20 MILLION IN DIRECT TAX REVENUE FOR THE CITY AND STATE.
Expenses $1,631,693 · Grants $1,118,380
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Walter F Becker JrWALTER F BECKER JR
PRESIDENT
- Total calculated
- $0
- Hours/week
- 5
-
Dorothy Dottie ReeseDOROTHY DOTTIE REESE
PRESIDENT-ELECT
- Total calculated
- $0
- Hours/week
- 5
-
Riley BusenlenerRILEY BUSENLENER
VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 5
-
Sam Zurik IIISAM ZURIK III
TREASURER
- Total calculated
- $0
- Hours/week
- 5
-
W Scott DugginsW SCOTT DUGGINS
SECRETARY
- Total calculated
- $0
- Hours/week
- 5
-
Lloyd N FrischhertzLLOYD N FRISCHHERTZ
EXECUTIVE COMMITTEE CHAIR
- Total calculated
- $0
- Hours/week
- 5
-
Allison Briede BadonALLISON BRIEDE BADON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
John A Jay BattJOHN A JAY BATT
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Thomas BeronTHOMAS BERON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Gregory M BowserGREGORY M BOWSER
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Richard C BriedeRICHARD C BRIEDE
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Brian CapitelliBRIAN CAPITELLI
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Ralph CapitelliRALPH CAPITELLI
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Stanley J CohnSTANLEY J COHN
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kurt W FromherzKURT W FROMHERZ
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Marlin N Gusman JrMARLIN N GUSMAN JR
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Hudson A HigginsHUDSON A HIGGINS
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Brian A JacksonBRIAN A JACKSON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Raymond J Jeandron IIIRAYMOND J JEANDRON III
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Jay H KernJAY H KERN
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Anne Teague LandisANNE TEAGUE LANDIS
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Jason W LoerzelJASON W LOERZEL
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Monique G MorialMONIQUE G MORIAL
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
James P WaldronJAMES P WALDRON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Caroline C ZatarainCAROLINE C ZATARAIN
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Jeffrey L HundleyJEFFREY L HUNDLEY
CHIEF EXECUTIVE OFFICER
- Total calculated
- $1,111,527
- From this org
- $1,001,141
- From related orgs
- $0
- Other
- $110,386
- Hours/week
- 55
Schedule J breakdown matched by us
- Base
- $702,500
- Bonus
- $275,000
- Other
- $23,641
- Deferred
- $69,000
- Nontaxable benefits
- $41,386
- Filer's total
- $1,111,527
-
Jeff RossiJEFF ROSSI
CHIEF OPERATING OFFICER
- Total calculated
- $420,532
- From this org
- $347,542
- From related orgs
- $0
- Other
- $72,990
- Hours/week
- 55
Schedule J breakdown matched by us
- Base
- $310,000
- Bonus
- $36,667
- Other
- $875
- Deferred
- $33,750
- Nontaxable benefits
- $39,240
- Filer's total
- $420,532
-
Derek MorelDEREK MOREL
EXECUTIVE VP FOR SALES & MARKETING
- Total calculated
- $405,585
- From this org
- $324,653
- From related orgs
- $0
- Other
- $80,932
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $278,200
- Bonus
- $45,833
- Other
- $620
- Deferred
- $41,460
- Nontaxable benefits
- $39,472
- Filer's total
- $405,585
-
John SudsburyJOHN SUDSBURY
VICE PRESIDENT, COMMUNICATIONS
- Total calculated
- $275,236
- From this org
- $229,841
- From related orgs
- $0
- Other
- $45,395
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $190,200
- Bonus
- $39,021
- Other
- $620
- Deferred
- $28,110
- Nontaxable benefits
- $17,285
- Filer's total
- $275,236
-
Tim ShayTIM SHAY
VICE PRESIDENT, FINANCE
- Total calculated
- $271,154
- From this org
- $211,256
- From related orgs
- $0
- Other
- $59,898
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $171,500
- Bonus
- $38,646
- Other
- $1,110
- Deferred
- $25,200
- Nontaxable benefits
- $34,698
- Filer's total
- $271,154
-
Austin MartinAUSTIN MARTIN
SENIOR DIRECTOR OF OPERATIONS
- Total calculated
- $205,877
- From this org
- $153,713
- From related orgs
- $0
- Other
- $52,164
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $120,150
- Bonus
- $32,708
- Other
- $855
- Deferred
- $16,545
- Nontaxable benefits
- $35,619
- Filer's total
- $205,877
-
Ryan BartholomewRYAN BARTHOLOMEW
DIRECTOR OF MARKETING/FAN EXPERIENCE
- Total calculated
- $164,710
- From this org
- $134,078
- From related orgs
- $0
- Other
- $30,632
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $111,000
- Bonus
- $22,458
- Other
- $620
- Deferred
- $15,600
- Nontaxable benefits
- $15,032
- Filer's total
- $164,710
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 7 · Other non-fixed payments
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 7
- THE CHIEF EXECUTIVE OFFICER IS ELIGIBLE FOR A BONUS BY CONTRACT; HOWEVER, THE AMOUNT OF CASH OR OTHER PROPERTY IS NOT SPECIFIED IN THE CONTRACT, NOR DETERMINED BY A FIXED FORMULA SPECIFIED IN THE CONTRACT. THE AMOUNT OF THE BONUSES PAID TO THE EMPLOYEES ARE DETERMINED AFTER THE BOWL'S COMPENSATION COMMITTEE REVIEWS RECOMMENDATIONS FROM THE CEO REGARDING THE EMPLOYEES' OVERALL JOB PERFORMANCE AND THE EMPLOYER'S FINANCIAL RESULTS FOR THE YEAR. THE COMMITTEE ALSO RELIES ON AN INDEPENDENT COMPENSATION SURVEY PREPARED BY PEARL MEYER & PARTNERS, AN INDEPENDENT COMPENSATION CONSULTING FIRM. AFTER HEARING FROM THE CEO, THE COMPENSATION COMMITTEE PROVIDES RECOMMENDATIONS OF THE BONUSES TO THE EXECUTIVE COMMITTEE FOR THE ULTIMATE DETERMINATION OF THE BONUSES.
- SCHEDULE J, PART II
- PLEASE NOTE THE INFORMATION REPORTED ON SCHEDULE J IS ON A CALENDAR YEAR BASIS NOT THE ENTITY'S FISCAL YEAR BASIS.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$5,750,000
TO SUPPORT THE CONFERENCE VIA A PAYMENT IN ASSOCIATION WITH THE CFP QUARTERFINAL AT THE ALLSTATE SUGAR BOWL.
-
$5,750,000
TO SUPPORT THE CONFERENCE VIA A PAYMENT IN ASSOCIATION WITH THE CFP QUARTERFINAL AT THE ALLSTATE SUGAR BOWL.
-
THE GREATER NEW ORLEANS FOUNDATION
$500,000
TO SUPPORT THE FOUNDATION'S TRAGEDY FUND AIMED AT VICTIMS ASSISTANCE AND PUBLIC SAFETY FOLLOWING THE BOURBON STREET TERRORIST ATTACK ON JANUARY 1, 2025.
-
COLLEGE FOOTBALL PLAYOFF FOUNDATION
$245,880
TO SUPPORT THE FOUNDATION'S MISSION OF HELPING K-12 EDUCATORS IN CREATING POSITIVE OUTCOMES FOR U.S. STUDENTS. ALSO, TO SUPPORT THE FOUNDATION'S EFFORTS IN RELIEF OF THE PASADENA WILDFIRES.
-
$100,000
TO HELP FUND NEW SCHOOLS FOR NEW ORLEANS' TEACHER RECRUITMENT, RECOGNITION, AND RETENTION EFFORTS.
-
TO SPONSOR THE LEGACY BOWL, AN HBCU POST-SEASON ALL-STAR FOOTBALL GAME.
-
$40,000
TO SPONSOR THE TOMMY MOORE JUNIOR GOLF TOURNAMENT AND TO PROVIDE SCHOLARSHIPS TO DESERVING YOUTH GOLFERS.
-
$22,500
TO SPONSOR FOUR LSA YOUTH SOCCER TOURNAMENTS HELD AROUND THE STATE OF LOUISIANA.
-
$22,500
TO SPONSOR THE OPTIMIST MID-WINTER REGATTA, THE GREAT OAKS REGATTA, AND THE SOILAND CUP.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 31 October 2025
- IRS schema version
- 2024v5.2
- Source object
- 202611359349312081
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