- Revenue 2024
- $25,304,699
- Expenses 2024
- $24,265,166
Program services were 93.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
As filed
- Subsection
- 03
- NTEE code
- N700
- Classification
- 1000
- Street
- 1500 SUGAR BOWL DR
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2024
Mission
ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM VIA AMATEUR ATHLETICS.
Activities or mission (Part I)
HOSTING AND SPONSORING AMATEUR AND COLLEGIATE SPORTING EVENTS TO PROMOTE TOURISM.
-
THE ORGANIZATION HOSTS THE ALLSTATE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE ALLSTATE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 91ST ANNUAL COLLEIGIATE BOWL GAME ON JANUARY 2, 2025. THE GAME WAS UNEXPECTEDLY DELAYED BY ONE DAY DUE TO A TERRORIST ATTACK IN NEW ORLEANS ON JANUARY 1, 2025. DUE TO THIS INCIDENT, THE USUAL ECONOMIC IMPACT SURVEYS WERE NOT ABLE TO BE COMPLETED. HOWEVER, BASED ON HISTORICAL MEASURES, IT IS ESTIMATED THAT APPROXIMATELY 70% OF THE ATTENDEES OF THE NEAR SELLOUT WERE FROM OUTSIDE THE GREATER NEW ORLEANS METROPOLITAN AREA.
Expenses $20,970,702 · Grants $11,500,000 · Revenue $7,183,019
-
THE ORGANIZATION ANNUALLY SPONSORS 25+ AMATEUR SPORTING AND RECOGNITION EVENTS IN LOUISIANA AND AROUND THE GREATER NEW ORLEANS METROPOLITAN AREA. TO PROMOTE TOURISM AND AMATEUR SPORTS IN THE AREA, THE SUGAR BOWL SUPPORTED STATE AND LOCAL ASSOCIATIONS FOR PREP FOOTBALL, VOLLEYBALL, GOLF, REGATTA, LACROSSE, SOCCER, TENNIS, AND SWIMMING. IN ADDITION, THE ORGANIZATION SPONSORS THE MANNING QUARTERBACK AWARD, THE EDDIE ROBINSON COACH OF THE YEAR AWARD, THE NEW ORLEANS SPORTS HALL OF FAME, AND THE LOCAL CHAPTER OF THE NATIONAL FOOTBALL FOUNDATION. AS PREVIOUSLY MENTIONED, THE USUAL ECONOMIC IMPACT SURVEYS WERE NOT ABLE TO BE COMPLETED DUE TO THE TERRORIST ATTACK, HOWEVER, BASED ON HISTORICAL MEASURES, THE SUM TOTAL OF THE ECONOMIC IMPACT FOR ALL SUGAR BOWL ACTIVITIES IS ESTIMATED TO BE APPROXIMATELY (CONTINUED ON SCHEDULE O) $200 MILLION IN 2024-2025. THIS WOULD INCLUDE APPROXIMATELY $20 MILLION IN DIRECT TAX REVENUE FOR THE CITY AND STATE.
Expenses $1,631,693 · Grants $1,118,380
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
Walter F Becker JrWALTER F BECKER JR
PRESIDENT
- Total calculated
- $0
- Hours/week
- 5
-
Dorothy Dottie ReeseDOROTHY DOTTIE REESE
PRESIDENT-ELECT
- Total calculated
- $0
- Hours/week
- 5
-
Riley BusenlenerRILEY BUSENLENER
VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 5
-
Sam Zurik IIISAM ZURIK III
TREASURER
- Total calculated
- $0
- Hours/week
- 5
-
W Scott DugginsW SCOTT DUGGINS
SECRETARY
- Total calculated
- $0
- Hours/week
- 5
-
Lloyd N FrischhertzLLOYD N FRISCHHERTZ
EXECUTIVE COMMITTEE CHAIR
- Total calculated
- $0
- Hours/week
- 5
-
Allison Briede BadonALLISON BRIEDE BADON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
John A Jay BattJOHN A JAY BATT
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Thomas BeronTHOMAS BERON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Gregory M BowserGREGORY M BOWSER
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Richard C BriedeRICHARD C BRIEDE
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Brian CapitelliBRIAN CAPITELLI
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Ralph CapitelliRALPH CAPITELLI
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Stanley J CohnSTANLEY J COHN
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kurt W FromherzKURT W FROMHERZ
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Marlin N Gusman JrMARLIN N GUSMAN JR
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Hudson A HigginsHUDSON A HIGGINS
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Brian A JacksonBRIAN A JACKSON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Raymond J Jeandron IIIRAYMOND J JEANDRON III
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Jay H KernJAY H KERN
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Anne Teague LandisANNE TEAGUE LANDIS
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Jason W LoerzelJASON W LOERZEL
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Monique G MorialMONIQUE G MORIAL
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
James P WaldronJAMES P WALDRON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Caroline C ZatarainCAROLINE C ZATARAIN
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $25,304,699
- Expenses
- $24,265,166
- Contributions
- $2,000,000
- Grants paid
- $12,618,380
-
2023
- Revenue
- $26,970,426
- Expenses
- $20,597,232
- Contributions
- $1,259,981
- Grants paid
- $435,600
-
2022
- Revenue
- $35,105,912
- Expenses
- $34,079,787
- Contributions
- $650,000
- Grants paid
- $21,630,000
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $18,207,173
- Expenses
- $20,355,304
- Assets (EOY)
- $66,510,603
-
2020 · 990
- Revenue
- $10,828,287
- Expenses
- $6,150,308
- Assets (EOY)
- $77,028,466
-
2019 · 990
- Revenue
- $16,622,624
- Expenses
- $26,343,850
- Assets (EOY)
- $62,375,550
-
2018 · 990
- Revenue
- $18,671,678
- Expenses
- $22,801,822
- Assets (EOY)
- $72,969,844
-
2017 · 990
- Revenue
- $21,770,576
- Expenses
- $15,741,966
- Assets (EOY)
- $77,095,766
-
2016 · 990
- Revenue
- $16,846,221
- Expenses
- $19,232,136
- Assets (EOY)
- $70,442,608
-
2015 · 990
- Revenue
- $16,183,485
- Expenses
- $19,119,510
- Assets (EOY)
- $68,833,422
-
2014 · 990
- Revenue
- $18,904,116
- Expenses
- $14,894,914
- Assets (EOY)
- $72,026,806
-
2013 · 990
- Revenue
- $16,278,876
- Expenses
- $13,497,373
- Assets (EOY)
- $65,384,070
-
2012 · 990
- Revenue
- not reported
- Expenses
- $13,389,924
- Assets (EOY)
- $56,354,856
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.
Grants made
-
$5,750,000
2024 TO SUPPORT THE CONFERENCE VIA A PAYMENT IN ASSOCIATION WITH THE CFP QUARTERFINAL AT THE ALLSTATE SUGAR BOWL.
-
$5,750,000
2024 TO SUPPORT THE CONFERENCE VIA A PAYMENT IN ASSOCIATION WITH THE CFP QUARTERFINAL AT THE ALLSTATE SUGAR BOWL.
-
$5,500,000
2022 TO SUPPORT THE CONFERENCE AS PART OF A PAYOUT FOR PARTICIPATING IN THE ANNUAL ALLSTATE SUGAR BOWL.
-
$5,500,000
2022 TO SUPPORT THE CONFERENCE AS PART OF A PAYOUT FOR PARTICIPATING IN THE ANNUAL ALLSTATE SUGAR BOWL.
-
$5,100,000
2022 TO SUPPORT THE UNIVERSITY AS PART OF A PAYOUT FOR PARTICIPATING IN THE ALLSTATE LOUISIANA KICKOFF.
-
$5,100,000
2022 TO SUPPORT THE UNIVERSITY AS PART OF A PAYOUT FOR PARTICIPATING IN THE ALLSTATE LOUISIANA KICKOFF.
-
THE GREATER NEW ORLEANS FOUNDATION
$500,000
2024 TO SUPPORT THE FOUNDATION'S TRAGEDY FUND AIMED AT VICTIMS ASSISTANCE AND PUBLIC SAFETY FOLLOWING THE BOURBON STREET TERRORIST ATTACK ON JANUARY 1, 2025.
-
COLLEGE FOOTBALL PLAYOFF FOUNDATION
$245,880
2024 TO SUPPORT THE FOUNDATION'S MISSION OF HELPING K-12 EDUCATORS IN CREATING POSITIVE OUTCOMES FOR U.S. STUDENTS. ALSO, TO SUPPORT THE FOUNDATION'S EFFORTS IN RELIEF OF THE PASADENA WILDFIRES.
-
$137,000
2022 TO SUPPORT NEW SCHOOLS FOR NEW ORLEANS' TEACHER SUPPORT INITIATIVE EVENTS.
-
$100,000
2023 TO SUPPORT NEW SCHOOLS FOR NEW ORLEANS' TEACHER SUPPORT INITIATIVE EVENTS.
The 10 largest by cash amount. The API serves every itemized grant.
Grants received
-
$250,000
2023 HUMAN SERVICES
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Listed as of 11 November 2026, under deductibility PC.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.