Form 990 for tax year 2023
Filed by SUGAR BOWL LOUISIANA SUPERDOME.
Totals
- Total revenue
- $26,970,426
- Total expenses
- $20,597,232
- Contributions and grants received
- $1,259,981
- Grants paid
- $435,600
- Program service revenue
- $22,624,014
- Investment income
- $3,022,835
- Other revenue
- $63,596
- Total assets, end of year
- $85,640,137
- Total liabilities, end of year
- $6,167,359
- Net assets or fund balances, end of year
- $79,472,778
- Program services expenses (Part IX)
- $18,706,056
- Management and general expenses
- $1,891,176
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $18,706,056
Program services were 90.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$1,000,000
-
1f · All other contributions, gifts and grants
$259,981
-
2a · Program service revenue: TICKET SALES - FOOTBALL
total $15,038,586 · related or exempt $15,038,586
-
2b · Program service revenue: SPONSORSHIP - FOOTBALL
total $4,509,526 · related or exempt $4,509,526
-
2c · Program service revenue: CONCERT SPONSORSHIP REVENUE
total $1,464,139 · related or exempt $1,464,139
-
2d · Program service revenue: CONCERT TICKET REVENUE
total $993,785 · related or exempt $993,785
-
2e · Program service revenue: CONCESSIONS - FOOTBALL
total $453,515 · related or exempt $453,515
-
2f · All other program service revenue
total $164,463 · related or exempt $164,463
-
3 · Investment income
total $2,186,359 · excluded $2,186,359
-
7a · Gross sales of assets other than inventory
securities $7,679,416
-
7b · Less cost or other basis and sales expenses
securities $6,842,940
-
7c · Gain or loss
securities $836,476
-
7d · Net gain or loss
total $836,476 · excluded $836,476
-
11a · Other revenue: MISCELLANEOUS
total $63,596 · related or exempt $63,596
-
11e · Other revenue, total
$63,596
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $315,600 · program services $315,600
-
2 · Grants to domestic individuals
total $120,000 · program services $120,000
-
5 · Compensation of officers, directors and key employees
total $1,086,973 · program services $869,578 · management and general $217,395
-
7 · Other salaries and wages
total $1,856,434 · program services $1,485,147 · management and general $371,287
-
8 · Pension plan contributions
total $227,805 · program services $182,244 · management and general $45,561
-
9 · Other employee benefits
total $294,693 · program services $235,754 · management and general $58,939
-
10 · Payroll taxes
total $151,774 · program services $121,419 · management and general $30,355
-
11b · Fees: legal
total $208,057 · management and general $208,057
-
11c · Fees: accounting
total $91,003 · management and general $91,003
-
12 · Advertising and promotion
total $604,626 · program services $604,626
-
13 · Office expenses
total $234,045 · management and general $234,045
-
17 · Travel
total $66,926 · management and general $66,926
-
19 · Conferences, conventions and meetings
total $78,506 · management and general $78,506
-
22 · Depreciation, depletion and amortization
total $20,385 · management and general $20,385
-
23 · Insurance
total $166,322 · management and general $166,322
-
24a · Other expenses: SUGAR BOWL ANNUAL GAME
total $12,148,943 · program services $12,148,943
-
24b · Other expenses: CONCERT EXPENSES
total $2,279,573 · program services $2,279,573
-
24c · Other expenses: ANCILLARY AMATEUR SPORT
total $343,172 · program services $343,172
-
24d · Other expenses: OTHER EXPENSES
total $251,244 · management and general $251,244
-
24e · All other expenses
total $51,151 · management and general $51,151
Balance sheet
Part X, book values.
-
2 · Savings and temporary cash investments
beginning of year $2,594,704 · end of year $6,123,728
-
4 · Accounts receivable
beginning of year $122,799 · end of year $189,934
-
9 · Prepaid expenses and deferred charges
beginning of year $348,090 · end of year $727,667
-
10a · Land, buildings and equipment: cost or other basis
$1,698,287
-
10b · Land, buildings and equipment: accumulated depreciation
$1,602,338
-
10c · Land, buildings and equipment, net
beginning of year $84,327 · end of year $95,949
-
11 · Investments: publicly traded securities
beginning of year $66,360,580 · end of year $78,502,859
-
17 · Accounts payable and accrued expenses
beginning of year $707,752 · end of year $3,618,972
-
19 · Deferred revenue
beginning of year $2,686,452 · end of year $2,548,387
-
27 · Net assets without donor restrictions
beginning of year $66,116,296 · end of year $79,222,778
-
28 · Net assets with donor restrictions
end of year $250,000
Mission and programs · 2023
Mission
ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM.
Activities or mission (Part I)
HOSTING AND SPONSORING AMATEUR AND COLLEGIATE SPORTING EVENTS TO PROMOTE TOURISM.
-
THE ORGANIZATION HOSTS THE ALLSTATE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE ALLSTATE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 90TH ANNUAL COLLEGIATE BOWL GAME ON JANUARY 1, 2024. 68,791 SPECTATORS ATTENDED THE JANUARY 1, 2024 EVENT, WITH APPROXIMATELY 68.4 PERCENT OF THE ATTENDEES COMING FROM OUTSIDE THE GREATER NEW ORLEANS METROPOLITAN AREA.
Expenses $15,576,235 · Revenue $20,141,528
-
THE ORGANIZATION SPONSORS 25 AMATEUR SPORTING AND RECOGNITION EVENTS IN LOUISIANA AND AROUND THE GREATER NEW ORLEANS METROPOLITAN AREA. TO PROMOTE AMATEUR SPORTS IN THE AREA, THE SUGAR BOWL SUPPORTED STATE AND LOCAL ASSOCIATIONS FOR VOLLEYBALL, GOLF, REGATTA, LACROSSE, SOCCER, SWIMMING, AND BASKETBALL. IN ADDITION, THE ORGANIZATION SPONSORS THE MANNING AWARD, THE EDDIE ROBINSON COACH OF THE YEAR AWARD, THE NEW ORLEANS SPORTS HALL OF FAME, AND THE NATIONAL FOOTBALL FOUNDATION. THE SUM TOTAL OF THE ECONOMIC IMPACT FOR ALL SUGAR BOWL ACTIVITIES WAS $389.45 MILLION IN 2023-2024.
Expenses $850,248 · Grants $435,600
-
THE ORGANIZATION HOSTED THE FIRST EVER SUGAR BOWL COUNTRY KICKOFF ON SEPTEMBER 2, 2023 IN THE CAESARS SUPERDOME. THIS CONCERT WAS HEADLINED BY COUNTRY MUSIC SUPERSTAR GARTH BROOKS, AND IT ALSO FEATURED LOUISIANA'S OWN LAINEY WILSON, AMONG OTHER COUNTRY MUSIC ARTISTS.
Expenses $2,279,573 · Revenue $2,482,486
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Richard C BriedeRICHARD C BRIEDE
PRESIDENT
- Total calculated
- $0
- Hours/week
- 10
-
Walter F Becker JrWALTER F BECKER JR
PRESIDENT-ELECT
- Total calculated
- $0
- Hours/week
- 5
-
Dorothy Dottie ReeseDOROTHY DOTTIE REESE
VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 5
-
Riley BusenlenerRILEY BUSENLENER
TREASURER
- Total calculated
- $0
- Hours/week
- 5
-
Sam Zurik IIISAM ZURIK III
SECRETARY
- Total calculated
- $0
- Hours/week
- 5
-
Lloyd FrischhertzLLOYD FRISCHHERTZ
EXECUTIVE COMMITTEE CHAIR
- Total calculated
- $0
- Hours/week
- 5
-
Allison Briede BadonALLISON BRIEDE BADON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
John Jay BattJOHN JAY BATT
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Thomas BeronTHOMAS BERON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Ralph CapitelliRALPH CAPITELLI
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Stanley J CohnSTANLEY J COHN
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Jonathan FriedmanJONATHAN FRIEDMAN
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Kurt W FromherzKURT W FROMHERZ
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Marlin N GusmanMARLIN N GUSMAN
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Hudson HigginsHUDSON HIGGINS
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Brian A JacksonBRIAN A JACKSON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Raymond J Jeandron IIIRAYMOND J JEANDRON III
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Jay H KernJAY H KERN
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Betsy Becker LabordeBETSY BECKER LABORDE
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
G Charles Chuck LapeyreG CHARLES CHUCK LAPEYRE
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Jason LoerzelJASON LOERZEL
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Monique G MorialMONIQUE G MORIAL
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
John L Moss JrJOHN L MOSS JR
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
James WaldronJAMES WALDRON
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Camille WhitworthCAMILLE WHITWORTH
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Caroline C ZatarainCAROLINE C ZATARAIN
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Jeffrey L HundleyJEFFREY L HUNDLEY
CHIEF EXECUTIVE OFFICER
- Total calculated
- $982,587
- From this org
- $877,261
- From related orgs
- $0
- Other
- $105,326
- Hours/week
- 55
Schedule J breakdown matched by us
- Base
- $677,500
- Bonus
- $175,000
- Other
- $24,761
- Deferred
- $66,000
- Nontaxable benefits
- $39,326
- Filer's total
- $982,587
-
Jeff RossiJEFF ROSSI
CHIEF OPERATING OFFICER
- Total calculated
- $90,662
- From this org
- $81,250
- From related orgs
- $0
- Other
- $9,412
- Hours/week
- 55
-
Derek MorelDEREK MOREL
EXECUTIVE VP FOR SALES & MARKETING
- Total calculated
- $405,162
- From this org
- $327,348
- From related orgs
- $0
- Other
- $77,814
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $271,050
- Bonus
- $55,758
- Other
- $540
- Deferred
- $39,855
- Nontaxable benefits
- $37,959
- Filer's total
- $405,162
-
John SudsburyJOHN SUDSBURY
SENIOR DIRECTOR OF COMMUNICATIONS
- Total calculated
- $255,437
- From this org
- $213,244
- From related orgs
- $0
- Other
- $42,193
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $183,800
- Bonus
- $28,904
- Other
- $540
- Deferred
- $27,030
- Nontaxable benefits
- $15,163
- Filer's total
- $255,437
-
Tim ShayTIM SHAY
SENIOR DIRECTOR OF FINANCE
- Total calculated
- $249,587
- From this org
- $193,040
- From related orgs
- $0
- Other
- $56,547
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $164,000
- Bonus
- $28,500
- Other
- $540
- Deferred
- $24,000
- Nontaxable benefits
- $32,547
- Filer's total
- $249,587
-
Risa HallRISA HALL
SENIOR DIRECTOR OF ADMINISTRATION & MAJOR EVENTS
- Total calculated
- $193,196
- From this org
- $157,842
- From related orgs
- $0
- Other
- $35,354
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $129,550
- Bonus
- $27,752
- Other
- $540
- Deferred
- $19,050
- Nontaxable benefits
- $16,304
- Filer's total
- $193,196
-
Austin MartinAUSTIN MARTIN
SENIOR DIRECTOR OF OPERATIONS
- Total calculated
- $180,124
- From this org
- $130,938
- From related orgs
- $0
- Other
- $49,186
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $107,650
- Bonus
- $22,298
- Other
- $990
- Deferred
- $15,750
- Nontaxable benefits
- $33,436
- Filer's total
- $180,124
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 7 · Other non-fixed payments
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 7
- THE CHIEF EXECUTIVE OFFICER IS ELIGIBLE FOR A BONUS BY CONTRACT; HOWEVER, THE AMOUNT OF CASH OR OTHER PROPERTY IS NOT SPECIFIED IN THE CONTRACT, NOR DETERMINED BY A FIXED FORMULA SPECIFIED IN THE CONTRACT. THE AMOUNT OF THE BONUSES PAID TO THE EMPLOYEES ARE DETERMINED AFTER THE BOWL'S COMPENSATION COMMITTEE REVIEWS RECOMMENDATIONS FROM THE CEO REGARDING THE EMPLOYEES' OVERALL JOB PERFORMANCE AND THE EMPLOYER'S FINANCIAL RESULTS FOR THE YEAR. THE COMMITTEE ALSO RELIES ON AN INDEPENDENT COMPENSATION SURVEY PREPARED BY PEARL MEYER & PARTNERS, AN INDEPENDENT COMPENSATION CONSULTING FIRM. AFTER HEARING FROM THE CEO, THE COMPENSATION COMMITTEE PROVIDES RECOMMENDATIONS OF THE BONUSES TO THE EXECUTIVE COMMITTEE FOR THE ULTIMATE DETERMINATION OF THE BONUSES.
- SCHEDULE J, PART II
- PLEASE NOTE THE INFORMATION REPORTED ON SCHEDULE J IS ON A CALENDAR YEAR BASIS NOT THE ENTITY'S FISCAL YEAR BASIS.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$100,000
TO SUPPORT NEW SCHOOLS FOR NEW ORLEANS' TEACHER SUPPORT INITIATIVE EVENTS.
-
TO SUPPORT THE FOUNDATION'S MISSION OF HELPING K-12 EDUCATORS IN CREATING POSITIVE OUTCOMES FOR U.S. STUDENTS.
-
TO SPONSOR THE LEGACY BOWL, AN HBCU POST-SEASON ALL-STAR FOOTBALL GAME.
-
$35,000
TO SPONSOR THE TOMMY MOORE JUNIOR GOLF TOURNAMENT AND TO PROVIDE SCHOLARSHIPS TO DESERVING YOUTH GOLFERS.
-
$25,000
TO SPONSOR THE OPTIMIST MID-WINTER REGATTA, THE GREAT OAKS REGATTA, THE SOILAND CUP, AND THE RHODES 19 NORTH AMERICAN CHAMPIONSHIPS.
-
$22,500
TO SPONSOR FOUR LSA YOUTH SOCCER TOURNAMENTS HELD AROUND THE STATE OF LOUISIANA.
-
$5,000
TO SUPPORT TOURISM TO THE NEW ORLEANS AREA FESTIVITIES ON NEW YEAR'S EVE THROUGH A COUNTDOWN AND FIREWORKS DISPLAY.
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 29 October 2024
- IRS schema version
- 2023v5.1
- Source object
- 202443169349305904
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