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Nonprofiteer
← SUGAR BOWL LOUISIANA SUPERDOME

Form 990 for tax year 2023

Filed by SUGAR BOWL LOUISIANA SUPERDOME.

Totals

Total revenue
$26,970,426
Total expenses
$20,597,232
Contributions and grants received
$1,259,981
Grants paid
$435,600
Program service revenue
$22,624,014
Investment income
$3,022,835
Other revenue
$63,596
Total assets, end of year
$85,640,137
Total liabilities, end of year
$6,167,359
Net assets or fund balances, end of year
$79,472,778
Program services expenses (Part IX)
$18,706,056
Management and general expenses
$1,891,176
Fundraising expenses
$0
Program service expenses (Part III)
$18,706,056

Program services were 90.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $1,000,000

  • 1f · All other contributions, gifts and grants

    $259,981

  • 2a · Program service revenue: TICKET SALES - FOOTBALL

    total $15,038,586 · related or exempt $15,038,586

  • 2b · Program service revenue: SPONSORSHIP - FOOTBALL

    total $4,509,526 · related or exempt $4,509,526

  • 2c · Program service revenue: CONCERT SPONSORSHIP REVENUE

    total $1,464,139 · related or exempt $1,464,139

  • 2d · Program service revenue: CONCERT TICKET REVENUE

    total $993,785 · related or exempt $993,785

  • 2e · Program service revenue: CONCESSIONS - FOOTBALL

    total $453,515 · related or exempt $453,515

  • 2f · All other program service revenue

    total $164,463 · related or exempt $164,463

  • 3 · Investment income

    total $2,186,359 · excluded $2,186,359

  • 7a · Gross sales of assets other than inventory

    securities $7,679,416

  • 7b · Less cost or other basis and sales expenses

    securities $6,842,940

  • 7c · Gain or loss

    securities $836,476

  • 7d · Net gain or loss

    total $836,476 · excluded $836,476

  • 11a · Other revenue: MISCELLANEOUS

    total $63,596 · related or exempt $63,596

  • 11e · Other revenue, total

    $63,596

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $315,600 · program services $315,600

  • 2 · Grants to domestic individuals

    total $120,000 · program services $120,000

  • 5 · Compensation of officers, directors and key employees

    total $1,086,973 · program services $869,578 · management and general $217,395

  • 7 · Other salaries and wages

    total $1,856,434 · program services $1,485,147 · management and general $371,287

  • 8 · Pension plan contributions

    total $227,805 · program services $182,244 · management and general $45,561

  • 9 · Other employee benefits

    total $294,693 · program services $235,754 · management and general $58,939

  • 10 · Payroll taxes

    total $151,774 · program services $121,419 · management and general $30,355

  • 11b · Fees: legal

    total $208,057 · management and general $208,057

  • 11c · Fees: accounting

    total $91,003 · management and general $91,003

  • 12 · Advertising and promotion

    total $604,626 · program services $604,626

  • 13 · Office expenses

    total $234,045 · management and general $234,045

  • 17 · Travel

    total $66,926 · management and general $66,926

  • 19 · Conferences, conventions and meetings

    total $78,506 · management and general $78,506

  • 22 · Depreciation, depletion and amortization

    total $20,385 · management and general $20,385

  • 23 · Insurance

    total $166,322 · management and general $166,322

  • 24a · Other expenses: SUGAR BOWL ANNUAL GAME

    total $12,148,943 · program services $12,148,943

  • 24b · Other expenses: CONCERT EXPENSES

    total $2,279,573 · program services $2,279,573

  • 24c · Other expenses: ANCILLARY AMATEUR SPORT

    total $343,172 · program services $343,172

  • 24d · Other expenses: OTHER EXPENSES

    total $251,244 · management and general $251,244

  • 24e · All other expenses

    total $51,151 · management and general $51,151

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $2,594,704 · end of year $6,123,728

  • 4 · Accounts receivable

    beginning of year $122,799 · end of year $189,934

  • 9 · Prepaid expenses and deferred charges

    beginning of year $348,090 · end of year $727,667

  • 10a · Land, buildings and equipment: cost or other basis

    $1,698,287

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,602,338

  • 10c · Land, buildings and equipment, net

    beginning of year $84,327 · end of year $95,949

  • 11 · Investments: publicly traded securities

    beginning of year $66,360,580 · end of year $78,502,859

  • 17 · Accounts payable and accrued expenses

    beginning of year $707,752 · end of year $3,618,972

  • 19 · Deferred revenue

    beginning of year $2,686,452 · end of year $2,548,387

  • 27 · Net assets without donor restrictions

    beginning of year $66,116,296 · end of year $79,222,778

  • 28 · Net assets with donor restrictions

    end of year $250,000

Mission and programs · 2023

Mission

ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM.

Activities or mission (Part I)

HOSTING AND SPONSORING AMATEUR AND COLLEGIATE SPORTING EVENTS TO PROMOTE TOURISM.

  • THE ORGANIZATION HOSTS THE ALLSTATE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE ALLSTATE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 90TH ANNUAL COLLEGIATE BOWL GAME ON JANUARY 1, 2024. 68,791 SPECTATORS ATTENDED THE JANUARY 1, 2024 EVENT, WITH APPROXIMATELY 68.4 PERCENT OF THE ATTENDEES COMING FROM OUTSIDE THE GREATER NEW ORLEANS METROPOLITAN AREA.

    Expenses $15,576,235 · Revenue $20,141,528

  • THE ORGANIZATION SPONSORS 25 AMATEUR SPORTING AND RECOGNITION EVENTS IN LOUISIANA AND AROUND THE GREATER NEW ORLEANS METROPOLITAN AREA. TO PROMOTE AMATEUR SPORTS IN THE AREA, THE SUGAR BOWL SUPPORTED STATE AND LOCAL ASSOCIATIONS FOR VOLLEYBALL, GOLF, REGATTA, LACROSSE, SOCCER, SWIMMING, AND BASKETBALL. IN ADDITION, THE ORGANIZATION SPONSORS THE MANNING AWARD, THE EDDIE ROBINSON COACH OF THE YEAR AWARD, THE NEW ORLEANS SPORTS HALL OF FAME, AND THE NATIONAL FOOTBALL FOUNDATION. THE SUM TOTAL OF THE ECONOMIC IMPACT FOR ALL SUGAR BOWL ACTIVITIES WAS $389.45 MILLION IN 2023-2024.

    Expenses $850,248 · Grants $435,600

  • THE ORGANIZATION HOSTED THE FIRST EVER SUGAR BOWL COUNTRY KICKOFF ON SEPTEMBER 2, 2023 IN THE CAESARS SUPERDOME. THIS CONCERT WAS HEADLINED BY COUNTRY MUSIC SUPERSTAR GARTH BROOKS, AND IT ALSO FEATURED LOUISIANA'S OWN LAINEY WILSON, AMONG OTHER COUNTRY MUSIC ARTISTS.

    Expenses $2,279,573 · Revenue $2,482,486

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Richard C Briede

    PRESIDENT

    Total calculated
    $0
    Hours/week
    10
  • Walter F Becker Jr

    PRESIDENT-ELECT

    Total calculated
    $0
    Hours/week
    5
  • Dorothy Dottie Reese

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    5
  • Riley Busenlener

    TREASURER

    Total calculated
    $0
    Hours/week
    5
  • Sam Zurik III

    SECRETARY

    Total calculated
    $0
    Hours/week
    5
  • Lloyd Frischhertz

    EXECUTIVE COMMITTEE CHAIR

    Total calculated
    $0
    Hours/week
    5
  • Allison Briede Badon

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • John Jay Batt

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Thomas Beron

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Ralph Capitelli

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Stanley J Cohn

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jonathan Friedman

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Kurt W Fromherz

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Marlin N Gusman

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Hudson Higgins

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Brian A Jackson

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Raymond J Jeandron III

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jay H Kern

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Betsy Becker Laborde

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • G Charles Chuck Lapeyre

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jason Loerzel

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Monique G Morial

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • John L Moss Jr

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • James Waldron

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Camille Whitworth

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Caroline C Zatarain

    EXECUTIVE COMMITTEE MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jeffrey L Hundley

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $982,587
    From this org
    $877,261
    From related orgs
    $0
    Other
    $105,326
    Hours/week
    55

    Schedule J breakdown matched by us

    Base
    $677,500
    Bonus
    $175,000
    Other
    $24,761
    Deferred
    $66,000
    Nontaxable benefits
    $39,326
    Filer's total
    $982,587
  • Jeff Rossi

    CHIEF OPERATING OFFICER

    Total calculated
    $90,662
    From this org
    $81,250
    From related orgs
    $0
    Other
    $9,412
    Hours/week
    55
  • Derek Morel

    EXECUTIVE VP FOR SALES & MARKETING

    Total calculated
    $405,162
    From this org
    $327,348
    From related orgs
    $0
    Other
    $77,814
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $271,050
    Bonus
    $55,758
    Other
    $540
    Deferred
    $39,855
    Nontaxable benefits
    $37,959
    Filer's total
    $405,162
  • John Sudsbury

    SENIOR DIRECTOR OF COMMUNICATIONS

    Total calculated
    $255,437
    From this org
    $213,244
    From related orgs
    $0
    Other
    $42,193
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $183,800
    Bonus
    $28,904
    Other
    $540
    Deferred
    $27,030
    Nontaxable benefits
    $15,163
    Filer's total
    $255,437
  • Tim Shay

    SENIOR DIRECTOR OF FINANCE

    Total calculated
    $249,587
    From this org
    $193,040
    From related orgs
    $0
    Other
    $56,547
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $164,000
    Bonus
    $28,500
    Other
    $540
    Deferred
    $24,000
    Nontaxable benefits
    $32,547
    Filer's total
    $249,587
  • Risa Hall

    SENIOR DIRECTOR OF ADMINISTRATION & MAJOR EVENTS

    Total calculated
    $193,196
    From this org
    $157,842
    From related orgs
    $0
    Other
    $35,354
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $129,550
    Bonus
    $27,752
    Other
    $540
    Deferred
    $19,050
    Nontaxable benefits
    $16,304
    Filer's total
    $193,196
  • Austin Martin

    SENIOR DIRECTOR OF OPERATIONS

    Total calculated
    $180,124
    From this org
    $130,938
    From related orgs
    $0
    Other
    $49,186
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $107,650
    Bonus
    $22,298
    Other
    $990
    Deferred
    $15,750
    Nontaxable benefits
    $33,436
    Filer's total
    $180,124

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
THE CHIEF EXECUTIVE OFFICER IS ELIGIBLE FOR A BONUS BY CONTRACT; HOWEVER, THE AMOUNT OF CASH OR OTHER PROPERTY IS NOT SPECIFIED IN THE CONTRACT, NOR DETERMINED BY A FIXED FORMULA SPECIFIED IN THE CONTRACT. THE AMOUNT OF THE BONUSES PAID TO THE EMPLOYEES ARE DETERMINED AFTER THE BOWL'S COMPENSATION COMMITTEE REVIEWS RECOMMENDATIONS FROM THE CEO REGARDING THE EMPLOYEES' OVERALL JOB PERFORMANCE AND THE EMPLOYER'S FINANCIAL RESULTS FOR THE YEAR. THE COMMITTEE ALSO RELIES ON AN INDEPENDENT COMPENSATION SURVEY PREPARED BY PEARL MEYER & PARTNERS, AN INDEPENDENT COMPENSATION CONSULTING FIRM. AFTER HEARING FROM THE CEO, THE COMPENSATION COMMITTEE PROVIDES RECOMMENDATIONS OF THE BONUSES TO THE EXECUTIVE COMMITTEE FOR THE ULTIMATE DETERMINATION OF THE BONUSES.
SCHEDULE J, PART II
PLEASE NOTE THE INFORMATION REPORTED ON SCHEDULE J IS ON A CALENDAR YEAR BASIS NOT THE ENTITY'S FISCAL YEAR BASIS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Provenance

Return type
form_990
Tax year
2023
Filed
29 October 2024
IRS schema version
2023v5.1
Source object
202443169349305904

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