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← SIMPLE GENEROSITY FOUNDATION

Form 990 for tax year 2024

Filed by SIMPLE GENEROSITY FOUNDATION.

Totals

Total revenue
$6,846,256
Total expenses
$8,783,220
Contributions and grants received
$6,379,713
Grants paid
$8,075,246
Program service revenue
$278,971
Investment income
$187,572
Other revenue
$0
Total assets, end of year
$2,817,977
Total liabilities, end of year
$260,621
Net assets or fund balances, end of year
$2,557,356
Program services expenses (Part IX)
$8,587,715
Management and general expenses
$179,125
Fundraising expenses
$16,380
Program service expenses (Part III)
$8,587,715

Program services were 97.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $6,379,713

  • 2a · Program service revenue: Donor Services

    total $278,971 · related or exempt $278,971

  • 3 · Investment income

    total $187,572 · excluded $187,572

  • 8c · Net income from fundraising events

    total $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $8,054,024 · program services $8,054,024

  • 3 · Grants to foreign organizations and individuals

    total $21,222 · program services $21,222

  • 5 · Compensation of officers, directors and key employees

    total $116,000 · program services $100,011 · management and general $11,992 · fundraising $3,997

  • 7 · Other salaries and wages

    total $297,791 · program services $256,744 · management and general $30,785 · fundraising $10,262

  • 9 · Other employee benefits

    total $24,835 · program services $21,412 · management and general $2,567 · fundraising $856

  • 10 · Payroll taxes

    total $36,705 · program services $31,646 · management and general $3,794 · fundraising $1,265

  • 11b · Fees: legal

    total $4,324 · management and general $4,324

  • 11c · Fees: accounting

    total $90,610 · management and general $90,610

  • 11g · Fees: other

    total $39,525 · program services $30,285 · management and general $9,240

  • 13 · Office expenses

    total $72,813 · program services $68,331 · management and general $4,482

  • 17 · Travel

    total $1,854 · program services $1,854

  • 23 · Insurance

    total $1,665 · management and general $1,665

  • 24a · Other expenses: Bank and Other Fees

    total $21,852 · program services $2,186 · management and general $19,666

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $131,313 · end of year $165,932

  • 3 · Pledges and grants receivable

    beginning of year $87,202 · end of year $24,079

  • 11 · Investments: publicly traded securities

    beginning of year $4,289,084 · end of year $2,627,966

  • 17 · Accounts payable and accrued expenses

    beginning of year $14,589 · end of year $260,621

  • 27 · Net assets without donor restrictions

    beginning of year $4,493,010 · end of year $2,557,356

Mission and programs · 2024

Mission

To make charitable giving easier and more meaningful for purpose-minded companies and make fundraising more equitable for small but important nonprofits that might otherwise be overlooked for large brand partnerships.

  • The Simple Generosity Foundation provided grant payments to thousands of charities via paper checks or electronic payments, accounting for each payment, ensuring that payment transactions were completed, and engaging with charities to build trust and partnership in the funding process. Many of these funding opportunities benefit small nonprofits by giving them exposure and a visible connection to high-profile, respected businesses. These connections would not have been possible without the work of the Simple Generosity Foundation.

    Expenses $8,348,075 · Grants $8,075,246

  • The Simple Generosity Foundation provided curation and vetting services to identify and engage charities that match the values and charitable intentions of its donors. These vetting services include financial reviews, determination of the public perception, and an analysis of the programmatic activities of the charities with an emphasis on identifying small scale charities that serve the local communities aligned with corporate donor operations and services. In the case of Target, this means identifying, curating, and reviewing thousands of charities per year and adjusting selection criteria based on the season, current events, and geography of each of Targets 1,900+ stores.

    Expenses $239,640

As filed on the 2024 return.

Listed in Part VII

  • George Stevens

    President & Secretary

    Total calculated
    $116,000
    From this org
    $116,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    50

  • Kate Brandeis

    Co-Executive Director

    Total calculated
    $108,000
    From this org
    $108,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Kristina Lange

    Co-Executive Director

    Total calculated
    $108,000
    From this org
    $108,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Leo V Williams

    Director

    Total calculated
    $0
    Hours/week
    2

  • Jeni Rone Becker

    Director

    Total calculated
    $0
    Hours/week
    2

  • Julie Savaria

    Director

    Total calculated
    $0
    Hours/week
    2

  • Elizabeth Delois

    Treasurer

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2024
Filed
21 November 2025
IRS schema version
2024v5.2
Source object
202543259349300809

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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