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Nonprofiteer
← NEW YORK CITY TOURISM FOUNDATION INC

Form 990 for tax year 2024

Filed by NEW YORK CITY TOURISM FOUNDATION INC.

Totals

Total revenue
$490,726
Total expenses
$401,739
Contributions and grants received
$735,848
Grants paid
$326,000
Program service revenue
$0
Investment income
$0
Other revenue
-$245,122
Total assets, end of year
$891,843
Total liabilities, end of year
$69,361
Net assets or fund balances, end of year
$822,482
Program services expenses (Part IX)
$361,597
Management and general expenses
$40,142
Fundraising expenses
$0
Program service expenses (Part III)
$361,597

Program services were 90.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $717,628

  • 1f · All other contributions, gifts and grants

    $18,220

  • 8a · Fundraising events: gross income

    $36,400

  • 8a · Fundraising events: contributions included on line 1c

    $717,628

  • 8b · Fundraising events: direct expenses

    $281,522

  • 8c · Net income from fundraising events

    total -$245,122 · excluded -$245,122

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $326,000 · program services $326,000

  • 11c · Fees: accounting

    total $18,010 · management and general $18,010

  • 13 · Office expenses

    total $8,069 · management and general $8,069

  • 14 · Information technology

    total $14,063 · management and general $14,063

  • 24a · Other expenses: CULTURAL PROMOTIONS

    total $35,597 · program services $35,597

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $604,398 · end of year $576,142

  • 9 · Prepaid expenses and deferred charges

    beginning of year $138,400 · end of year $226,470

  • 15 · Other assets

    beginning of year $26,103 · end of year $89,231

  • 17 · Accounts payable and accrued expenses

    beginning of year $35,406 · end of year $69,361

  • 27 · Net assets without donor restrictions

    beginning of year $733,495 · end of year $822,482

Mission and programs · 2024

Mission

TO SUPPORT AND PROMOTE NEW YORK CITY'S CULTURAL INSTITUTIONS, HISTORIC LANDMARKS, AND HERITAGE ORGANIZATIONS AND SITES, WITH A VIEW TO BENEFIT THE COMMUNITY AND ENHANCE THE CITY'S WORLDWIDE IMAGE.

Activities or mission (Part I)

TO SUPPORT AND PROMOTE NEW YORK CITY'S CULTURAL INSTITUTIONS, HISTORIC LANDMARKS, AND HERITAGE ORGANIZATIONS AND SITES ACROSS ALL FIVE BOROUGHS OF NEW YORK CITY, WITH A VIEW TO BENEFIT THE COMMUNITY AND ENHANCE THE CITY'S WORLDWIDE IMAGE.

  • BOROUGH GRANT PROGRAM/CONTRIBUTIONS:CONTRIBUTING MONEY TO SPECIFIC COMMUNITY PROGRAMS IN NEW YORK CITY'S FIVE BOROUGHS WHICH CAN DRIVE TOURISM. TYPICAL ANNUAL CONTRIBUTION CIRCA $320-$350K FUNDING APPROXIMATELY 60 PROGRAMS ACROSS THE FIVE BOROUGHS.

    Expenses $361,597 · Grants $326,000

  • EDUCATION AND CHARITABLE ORGANIZATION CONTRIBUTIONS:THE FOUNDATION ADMINISTERS A GRANT PROGRAM TO ASSIST NEW YORK CITY'S NON PROFIT ARTS AND CULTURAL ORGANIZATIONS IN THE DEVELOPMENT OF CULTURAL TOURISM RELATED PROJECTS DESIGNED TO ATTRACT VISITORS. THE FOUNDATION FOCUSES ON EDUCATING DOMESTIC AND INTERNATIONAL MARKETS ABOUT THE CULTURAL OPPORTUNITIES AVAILABLE THROUGHOUT NEW YORK CITY. THE FOUNDATION ALSO MAKE CONTRIBUTIONS TO OTHER 501(C)(3) ORGANIZATIONS TO SUPPORT THEIR ORGANIZATION'S MISSION AND SCHOLARSHIPS FUNDS.

  • Z-CARDS/CULTURE SPOT:PROVISION OF FREE FOLD OUT MAPS ('Z-CARDS') TO LOCAL RESIDENTS AND TOURISTS HIGHLIGHTING THE CITY'S CULTURAL INSTITUTIONS AND OPPORTUNITIES AND HOW TO GET TO THEM.

As filed on the 2024 return.

Listed in Part VII

  • Fred Dixon

    PRESIDENT, THRU 6/9/2024

    Total calculated
    $629,346
    From this org
    $0
    From related orgs
    $606,254
    Other
    $23,092
    Hours/week
    1 + 39 related

    Schedule J breakdown matched by us

    Base
    $0 + $460,722 related
    Bonus
    $0 + $145,532 related
    Other
    $0
    Deferred
    $0 + $11,500 related
    Nontaxable benefits
    $0 + $11,592 related
    Filer's total
    $0 + $629,346 related

  • Julie Coker

    PRESIDENT & CEO

    Total calculated
    $33,494
    From this org
    $0
    From related orgs
    $33,494
    Other
    $0
    Hours/week
    1 + 39 related

  • Harold Holzer

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • Charles Flateman

    CHARIMAN

    Total calculated
    $0
    Hours/week
    1

  • Emily Rafferty

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Richard Lovatt

    TREASURER

    Total calculated
    $408,581
    From this org
    $0
    From related orgs
    $321,876
    Other
    $86,705
    Hours/week
    1 + 39 related

    Schedule J breakdown matched by us

    Base
    $0 + $321,876 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0 + $36,500 related
    Nontaxable benefits
    $0 + $50,205 related
    Filer's total
    $0 + $408,581 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 4b · Supplemental nonqualified retirement plan

Answered no

  • 4a · Severance or change-of-control payment
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 4B
FRED DIXON AND RICHARD LOVATT PARTICIPATED IN A SUPPLEMENTAL NON-QUALIFIED DEFERRED COMPENSATION PLAN SUBJECT TO A SUBSTANTIAL RISK OF COMPLETE FORFEITURE. THE AMOUNTS OUTLINE HEREIN WERE NOT INCLUDED IN THEIR 2023 FORM W-2, BOX 5, AS TAXABLE MEDICARE WAGES: FRED DIXON, $50,000 AND RICHARD LOVATT, $25,000.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
17 November 2025
IRS schema version
2024v5.2
Source object
202533229349300328

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