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NEW YORK CITY TOURISM FOUNDATION INC

EIN 13-4020446 NEW YORK, NY

Browse the largest nonprofits in New York

Revenue 2024
$490,726
Expenses 2024
$401,739

Program services were 90.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
B90
Classification
2000
Street
1 ROCKEFELLER PLAZA 5TH FLOOR

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

TO SUPPORT AND PROMOTE NEW YORK CITY'S CULTURAL INSTITUTIONS, HISTORIC LANDMARKS, AND HERITAGE ORGANIZATIONS AND SITES, WITH A VIEW TO BENEFIT THE COMMUNITY AND ENHANCE THE CITY'S WORLDWIDE IMAGE.

Activities or mission (Part I)

TO SUPPORT AND PROMOTE NEW YORK CITY'S CULTURAL INSTITUTIONS, HISTORIC LANDMARKS, AND HERITAGE ORGANIZATIONS AND SITES ACROSS ALL FIVE BOROUGHS OF NEW YORK CITY, WITH A VIEW TO BENEFIT THE COMMUNITY AND ENHANCE THE CITY'S WORLDWIDE IMAGE.

  • BOROUGH GRANT PROGRAM/CONTRIBUTIONS:CONTRIBUTING MONEY TO SPECIFIC COMMUNITY PROGRAMS IN NEW YORK CITY'S FIVE BOROUGHS WHICH CAN DRIVE TOURISM. TYPICAL ANNUAL CONTRIBUTION CIRCA $320-$350K FUNDING APPROXIMATELY 60 PROGRAMS ACROSS THE FIVE BOROUGHS.

    Expenses $361,597 · Grants $326,000

  • EDUCATION AND CHARITABLE ORGANIZATION CONTRIBUTIONS:THE FOUNDATION ADMINISTERS A GRANT PROGRAM TO ASSIST NEW YORK CITY'S NON PROFIT ARTS AND CULTURAL ORGANIZATIONS IN THE DEVELOPMENT OF CULTURAL TOURISM RELATED PROJECTS DESIGNED TO ATTRACT VISITORS. THE FOUNDATION FOCUSES ON EDUCATING DOMESTIC AND INTERNATIONAL MARKETS ABOUT THE CULTURAL OPPORTUNITIES AVAILABLE THROUGHOUT NEW YORK CITY. THE FOUNDATION ALSO MAKE CONTRIBUTIONS TO OTHER 501(C)(3) ORGANIZATIONS TO SUPPORT THEIR ORGANIZATION'S MISSION AND SCHOLARSHIPS FUNDS.

  • Z-CARDS/CULTURE SPOT:PROVISION OF FREE FOLD OUT MAPS ('Z-CARDS') TO LOCAL RESIDENTS AND TOURISTS HIGHLIGHTING THE CITY'S CULTURAL INSTITUTIONS AND OPPORTUNITIES AND HOW TO GET TO THEM.

As filed on the 2024 return.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Fred Dixon

    PRESIDENT, THRU 6/9/2024

    Total calculated
    $629,346
    From this org
    $0
    From related orgs
    $606,254
    Other
    $23,092
    Hours/week
    1 + 39 related

    Schedule J breakdown matched by us

    Base
    $0 + $460,722 related
    Bonus
    $0 + $145,532 related
    Other
    $0
    Deferred
    $0 + $11,500 related
    Nontaxable benefits
    $0 + $11,592 related
    Filer's total
    $0 + $629,346 related

  • Julie Coker

    PRESIDENT & CEO

    Total calculated
    $33,494
    From this org
    $0
    From related orgs
    $33,494
    Other
    $0
    Hours/week
    1 + 39 related

  • Harold Holzer

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • Charles Flateman

    CHARIMAN

    Total calculated
    $0
    Hours/week
    1

  • Emily Rafferty

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Richard Lovatt

    TREASURER

    Total calculated
    $408,581
    From this org
    $0
    From related orgs
    $321,876
    Other
    $86,705
    Hours/week
    1 + 39 related

    Schedule J breakdown matched by us

    Base
    $0 + $321,876 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0 + $36,500 related
    Nontaxable benefits
    $0 + $50,205 related
    Filer's total
    $0 + $408,581 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $490,726
    Expenses
    $401,739
    Contributions
    $735,848
    Grants paid
    $326,000
  • 2023
    Revenue
    $461,770
    Expenses
    $381,538
    Contributions
    $562,340
    Grants paid
    $338,500
  • 2022
    Revenue
    $652,641
    Expenses
    $178,463
    Contributions
    $716,808
    Grants paid
    $165,313
  • 2022
    Revenue
    $453,435
    Expenses
    $414,402
    Contributions
    $516,550
    Grants paid
    $165,313

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990-EZ

    Revenue
    $8,217
    Expenses
    $43,548
    Assets (EOY)
    $317,900

  • 2020 · 990-EZ

    Revenue
    $3,000
    Expenses
    $371,677
    Assets (EOY)
    $264,377

  • 2019 · 990

    Revenue
    $366,716
    Expenses
    $474,828
    Assets (EOY)
    $1,089,693

  • 2018 · 990

    Revenue
    $463,273
    Expenses
    $412,442
    Assets (EOY)
    $694,911

  • 2017 · 990

    Revenue
    $458,129
    Expenses
    $383,929
    Assets (EOY)
    $745,540

  • 2016 · 990

    Revenue
    $588,074
    Expenses
    $484,674
    Assets (EOY)
    $614,955

  • 2015 · 990

    Revenue
    $529,964
    Expenses
    $830,450
    Assets (EOY)
    $812,631

  • 2014 · 990

    Revenue
    $512,025
    Expenses
    $635,720
    Assets (EOY)
    $850,746

  • 2013 · 990

    Revenue
    $1,360,923
    Expenses
    $787,976
    Assets (EOY)
    $1,302,544

  • 2012 · 990

    Revenue
    not reported
    Expenses
    $709,809
    Assets (EOY)
    $670,339

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

Related organizations

From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.

Declared on its 2024 return

Declared as related by

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 1 November 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.