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NATIONAL ALOPECIA AREATA FOUNDATION

EIN 94-2780249 NOVATO, CA

Browse the largest nonprofits in California

Revenue 2025
$3,998,061
Expenses 2025
$3,850,182

Program services were 72.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
H00Z
Classification
2000
Street
1500 GRANT AVE STE 242

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2025

Mission

NAAF drives research to find a cure and accessible treatments for alopecia areata, supports those those impacted, and educates the public about the disease.

  • Awareness and support - provided emotional support and medical updates for persons suffering from Alopecia Areata. Services provided include monthly live webinars, a youth mentor program, support groups for parents and people living with alopecia areata, a robust website with resources including but not limited to patient brochures, school advisory toolkit as well as resources for insurance and finding local doctors who treat alopecia areata. Sponsored annual patient conference which featured support sessions, and which was attended by persons from the US and other countries. Walk For Alopecia held in September during Alopecia Areata Awareness month to raise funds and awareness of Alopecia areata. NAAFs Treatment Development programs funded medical research to find safe and effective treatments or cure for alopecia areata.

    Expenses $2,804,461 · Grants $337,673 · Revenue $228,385

As filed on the 2025 return.

Officers and directors · 2025

As listed in Part VII of the 2025 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • Ann Hollins

    Chair

    Total calculated
    $0
    Hours/week
    4

  • Bonnie Chong

    Director

    Total calculated
    $0
    Hours/week
    4

  • Jonelle Massey

    Director

    Total calculated
    $0
    Hours/week
    2

  • Jim OConnell

    Chief Financial Officer

    Total calculated
    $0
    Hours/week
    4

  • Tyrone Folliard-Olson

    Vice Chair

    Total calculated
    $0
    Hours/week
    4

  • Simon Rubenstein

    Director

    Total calculated
    $0
    Hours/week
    2

  • Maureen McGettigan

    Secretary

    Total calculated
    $0
    Hours/week
    4

  • Ron Saca

    Director

    Total calculated
    $0
    Hours/week
    2

  • Dr Brett King

    Director

    Total calculated
    $0
    Hours/week
    2

  • Shamsha Damani

    Director

    Total calculated
    $0
    Hours/week
    2

  • David Granson

    Director

    Total calculated
    $0
    Hours/week
    2

  • Lisa Bard Levine

    Director

    Total calculated
    $0
    Hours/week
    2

  • Ruth Rama-Witt

    Director

    Total calculated
    $0
    Hours/week
    2

  • Shawn Borisoff

    Director

    Total calculated
    $0
    Hours/week
    2

  • Nicole Friedland

    President & CEO

    Total calculated
    $352,349
    From this org
    $327,697
    From related orgs
    $0
    Other
    $24,652
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $327,697
    Bonus
    $62,000
    Other
    $0
    Deferred
    $22,932
    Nontaxable benefits
    $1,630
    Filer's total
    $414,259

  • Laura Maciag

    Chief Operating Officer

    Total calculated
    $220,640
    From this org
    $203,975
    From related orgs
    $0
    Other
    $16,665
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $204,975
    Bonus
    $20,000
    Other
    $0
    Deferred
    $14,342
    Nontaxable benefits
    $2,323
    Filer's total
    $241,640

  • Robert Baker III

    Chief Growth Officer

    Total calculated
    $205,741
    From this org
    $192,125
    From related orgs
    $0
    Other
    $13,616
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $194,125
    Bonus
    $12,000
    Other
    $0
    Deferred
    $13,587
    Nontaxable benefits
    $29
    Filer's total
    $219,741

  • Lisa Anderson

    Vice President of Research and Education

    Total calculated
    $154,306
    From this org
    $144,156
    From related orgs
    $0
    Other
    $10,150
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $144,156
    Bonus
    $10,000
    Other
    $0
    Deferred
    $10,087
    Nontaxable benefits
    $63
    Filer's total
    $164,306

  • George Gondo

    Chief Mission Officer

    Total calculated
    $163,166
    From this org
    $159,517
    From related orgs
    $0
    Other
    $3,649
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $160,017
    Bonus
    $0
    Other
    $0
    Deferred
    $2,333
    Nontaxable benefits
    $1,316
    Filer's total
    $163,666

  • Jenna Smith

    Marketing and Communications Director

    Total calculated
    $111,319
    From this org
    $110,262
    From related orgs
    $0
    Other
    $1,057
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2025
    Revenue
    $3,998,061
    Expenses
    $3,850,182
    Contributions
    $2,444,229
    Grants paid
    $337,673
  • 2024
    Revenue
    $3,418,405
    Expenses
    $2,978,013
    Contributions
    $2,126,872
    Grants paid
    $163,034
  • 2023
    Revenue
    $3,613,350
    Expenses
    $2,545,046
    Contributions
    $2,699,475
    Grants paid
    $175,339
  • 2022
    Revenue
    $2,397,922
    Expenses
    $2,381,788
    Contributions
    $2,083,177
    Grants paid
    $191,429

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $2,187,420
    Expenses
    $1,760,033
    Assets (EOY)
    $2,313,900

  • 2021 · 990

    Revenue
    $2,187,420
    Expenses
    $1,760,033
    Assets (EOY)
    $2,313,900

  • 2021 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2021 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2020 · 990

    Revenue
    $1,644,129
    Expenses
    $1,957,606
    Assets (EOY)
    $2,076,204

  • 2020 · 990

    Revenue
    $1,644,129
    Expenses
    $1,957,606
    Assets (EOY)
    $2,076,204

  • 2020 · 990-T

    Revenue
    not reported
    Expenses
    not reported
    Assets (EOY)
    not reported

  • 2015 · 990

    Revenue
    $1,623,824
    Expenses
    $2,181,342
    Assets (EOY)
    $3,493,731

  • 2014 · 990

    Revenue
    $2,036,597
    Expenses
    $2,299,718
    Assets (EOY)
    $4,398,704

  • 2013 · 990

    Revenue
    $2,417,832
    Expenses
    $2,060,231
    Assets (EOY)
    $4,319,519

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 11 November 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 9 November 2026 and read 9 November 2026, for every organization at once. Returns through tax year 2025, the newest we have parsed for this organization.