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THRIVING WISCONSIN INC

EIN 36-5263016 MADISON, WI

Revenue 2024
$7,139,589
Expenses 2024
$6,340,123

Program services were 90.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
J20
Classification
1000
Street
2109 S STOUGHTON RD

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • MARITA HERKERT-OAKLAND

    PRESIDENT (THROUGH JULY)

    Total calculated
    $0
    Hours/week
    1

  • MARY BETH PLANE

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • LANA WOOD

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • KATHY MULLALLY

    FRC REPRESENTATIVE

    Total calculated
    $0
    Hours/week
    1

  • RENEE ERNSTING

    CCR&R REPRESENTATIVE

    Total calculated
    $0
    Hours/week
    1

  • JOANN GRODE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • AGNES RING

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • ANDREW TURNER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • DEB SUCHLA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • APRIL HARTJES

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • KATE MACCRIMMON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JODI WIDUCH

    INTERIM EXECUTIVE DIRECTOR

    Total calculated
    $16,850
    From this org
    $16,850
    From related orgs
    $0
    Other
    $0
    Hours/week
    20

  • HEIDI LUFT

    EXECUTIVE DIRECTOR

    Total calculated
    $110,240
    From this org
    $86,049
    From related orgs
    $0
    Other
    $24,191
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead — compensation, contributions to benefit plans, and expense account — and the total sums those. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $7,139,589
    Expenses
    $6,340,123
    Contributions
    $7,092,568
    Grants paid
    $4,171,744
  • 2023
    Revenue
    $20,147,075
    Expenses
    $20,167,328
    Contributions
    $20,132,393
    Grants paid
    $5,148,761
  • 2022
    Revenue
    $18,749,236
    Expenses
    $18,780,331
    Contributions
    $18,725,124
    Grants paid
    $7,931,275

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Grants made

The 10 largest by cash amount. The API serves every itemized grant.

Where these grants went next →

Grants received

  • THE MEDICAL COLLEGE OF WISCONSIN INC

    $302,273

    2024 COMM ENG SUBAWARD

  • THE REGISTRY INC

    $181,800

    2022 SUPPORTING FAMILIES TOGETHER ASSOCIATION IS WISCONSINS STATEWIDE MEMBER ASSOCIATION FOR ORGANIZATIONS AND INDIVIDUALS COMMITTED TO MAKING EVERY EARLY CHILDHOOD A GREAT ONE. OUR MEMBERS ARE WISCONSINS CHILD CARE RESOURCE & REFERRAL AGENCIES (CCR&RS) AND FAMILY RESOURCE CENTERS (FRCS). WE PROVIDE SERVICES AND SUPPORTS TO OUR MEMBER AGENCIES IN ORDER TO POSITIVELY IMPACT CHILDREN, PARENTS, CHILD CARE PROVIDERS, AND THE WORLD OF EARLY CHILDHOOD CARE AND EDUCATION THROUGHOUT WISCONSIN. BY PARTNERING WITH OUR MEMBERS, WE ENSURE EFFECTIVE FAMILY SUPPORT AND EARLY CHILDHOOD PROGRAMMING IS AVAILABLE STATEWIDE; RESOURCES ARE STRATEGICALLY LEVERAGED AND MAXIMIZED; AND MEANINGFUL CONNECTIONS, RELATIONSHIPS, AND SYSTEMS ARE BUILT.

  • THE MEDICAL COLLEGE OF WISCONSIN INC

    $136,220

    2023 COMM ENG SUBAWARD

  • KIDS FORWARD INC

    $27,831

    2022 SUBGRANT - HEALTHY KIDS HEALTHY FUTURE

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 10 September 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.