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THE BE KIND PEOPLE PROJECT FOUNDATION

EIN 46-0720140 PHOENIX, AZ

Revenue 2024
$2,441,207
Expenses 2024
$2,914,516

Program services were 76.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
B99
Classification
2000
Street
731 GRAND AVE

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

THE MISSION OF THE BE KIND PEOPLE PROJECT IS TO DELIVER RELEVANT LEARNING AND YOUTH DEVELOPMENT OPPORTUNITIES THAT INSPIRE POSITIVE CHANGE, INSPIRE HUMANITY, SUPPORT ACADEMIC IMPROVEMENT, AND MOTIVATE HEALTHY LIVING FOR STUDENTS WHEREVER AND HOWEVER THEY (CON'T ON SCH O) LEARN. THE ORGANIZATION OPERATES WITH A VISION OF BUILDING A GENERATION OF RESPECTFUL, RESPONSIBLE, PHYSICALLY AND MENTALLY HEALTHY, AND CARING CITIZENS AND LEADERS.

Activities or mission (Part I)

THE MISSION OF THE BE KIND PEOPLE PROJECT IS TO IMPROVE THE EDUCATION (CONT'D ON SCH O) ENVIRONMENT IN OUR NATION'S SCHOOLS BY PURPOSEFULLY THANKING TEACHERS AND BY EQUIPPING THEIR STUDENTS WITH CHARACTER DEVELOPMENT TOOLS THAT BUILD POSITIVE AND HEALTHY RELATIONSHIP SKILLS.

  • BE KIND: AT THE CORE OF THE PROGRAM IS THE BE KIND PLEDGE TO HELP KIDS UNDERSTAND WHAT IT MEANS TO BE KIND BY PLEDGING TO BE ENCOURAGING, BE SUPPORTIVE, BE POSITIVE, BE HELPFUL, BE HONEST, BE CONSIDERATE, BE THANKFUL, BE RESPONSIBLE, BE RESPECTFUL, AND BE A FRIEND. THEY LEARN AND PRACTICE THE EMOTIONAL AND INTERPERSONAL SKILLS NEEDED TO MAKE THESE VALUES AN INTEGRAL AND ONGOING PART OF THEIR LIVES. IT IS A POSITIVE, ACTION-BASED, INNOVATIVE SOLUTION FOR AMELIORATING UNWANTED SCHOOL AND PERSONAL BEHAVIOR, OFTEN MANIFESTED AS BULLYING, AND LEARN WHAT IT MEANS FOR THEM TO "BE KIND PEOPLE." BRINGING THE PLEDGE TO LIFE IS THE BE KIND CREW, A GROUP OF GIFTED YOUNG HIP HOP PERFORMERS WHO IMAGINATIVELY CONVEY THE KINDNESS MESSAGE AND CONNECT WITH STUDENTS IN CONTEMPORARY WAYS THAT KIDS FIND ENGAGING, RELEVANT (CON'T ON SCH O) AND FUN. THEY SERVE AS POSITIVE AND AMAZINGLY "COOL" BEHAVIOR ROLE MODELS FOR STUDENTS. THE BE KIND ACADEMY ONLINE PROGRAM PROVIDES MONTHLY LANGUAGE ARTS, MATH, AND EXERCISE ACTIVITIES THAT COMBINE CHARACTER DEVELOPMENT SKILLS, HEALTHY HABITS MOTIVATION, DIGITAL RESPONSIBILITY LESSONS, AND INTERACTIVE DANCE/ MOVEMENT KINESTHETIC LEARNING VIDEOS WITH COMMON CORE STANDARDS, SEL (PER CASEL) SKILLS, AND CDC STANDARDS-AVAILABLE FOR TO ANY TEACHER IN AMERICA, FREE OF CHARGE TO USE IN THEIR LESSON PLANS. BE KIND BREAK PREMIUM IS ALSO AVAILABLE ON A SUBSCRIPTION BASIS FOR TEACHERS IN SCHOOLS WITH COMPREHENSIVE PROGRAMS. THE COMBINATION OF BE KIND BREAK (ONLINE AND PREMIUM) OFFERINGS PROVIDE 60 LESSONS, VIDEOS, WORKSHEETS, ACTIVITIES, AND CIVIC ENGAGEMENT PROJECT TIPS. THE COMBINATION OF ASSEMBLIES GIVEN BY THE BE KIND CREW, FOLLOWED UP WITH ONLINE MATERIALS AND RESOURCES PROVIDED TO EDUCATORS IN THE BE KIND ACADEMY, GIVE VALIDATION AND MONITORING OF METRICS FOR SCHOOLS (K-8) TO BE NAMED AS BE KIND SCHOOLS.

    Expenses $2,225,245 · Revenue $167,593

  • THE BE KIND OUT OF SCHOOL OFFERING ENCOMPASSES AFTER SCHOOL AND SUMMER PROGRAMMING. IN THE CLASSES OFFERED THAT ARE GENERALLY 90-120 MINUTE SESSIONS, A SMALL GROUP OF STUDENTS (15-20) WORK WITH THE BE KIND CREW ON YOUTH ENRICHMENT, HEALTH AND WELLNESS SKILLS, ACADEMIC IMPROVEMENT, AND PUTTING THE RELATIONSHIP SKILLS REPRESENTED BY THE BE KIND PLEDGE INTO ACTION. DURING THIS TIME, THERE IS ALSO THE OPPORTUNITY FOR THE BE KIND CREW TO SERVE AS MENTORS IN THE SMALLER GROUP SESSIONS AND TO GIVE INDIVIDUALIZED ATTENTION. THE OUT OF SCHOOL (OOS) CLASSES ARE USUALLY HELD IN SCHOOLS AND ARE ESPECIALLY BENEFICIAL FOR STUDENTS WHO HAVE LATE PICK-UP AND/OR WHO WOULD BE HOME ALONE AFTER SCHOOL IF NOT FOR THE PROGRAMS BEING OFFERED TO THEM. THE INSTRUCTION IS EXPERIENCE-BASED, USING NATIONAL ACADEMIC AND CDC STANDARDS, AND USING (CON'T ON SCH O) THE BE KIND PLEDGE AS THE FOUNDATION FOR THE INSTRUCTION. OF IMPORTANCE WAS THE OPENING OF A CENTRAL LOCATION IN DOWNTOWN PHOENIX - THE BE KIND COMMUNITY EDUCATION CENTER THAT OFFERED PROGRAMS AND OTHER OFFERINGS FOR YOUTH, AS WELL AS PROVIDING ANCILLARY EDUCATION AND EVENT FOR PARENTS, EDUCATORS, AND THE COMMUNITY AT LARGE. THIS HAS BEEN AN EFFORT TO SERVE YOUTH WHEREVER AND HOWEVER THEY LEARN BY EXPANDING ACCESS.

    Expenses $15,111 · Revenue $100,681

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • MARCIA MEYER

    CEO/ BOARD CHAIR

    Total calculated
    $0
    Hours/week
    40

  • BO WHITTENTON

    SECRETARY

    Total calculated
    $0
    Hours/week
    25

  • ARTHUR GREENWAY

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • DAN VOEHRINGER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MARILYN POBIAK

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JEFF RICH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JAMES CAMPBELL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • KAY OLIVER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • KEVIN GHASWALA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MATT GLOYD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • SUZANNE WALDEN-WELLS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • TISH STEPHENS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • ROBERT MEZA

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MICHAEL SEIDEN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • RICHARD WATSON

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • LORA GOLKE- CHIEF DEV

    OFFICER (AS OF MAR. '24)

    Total calculated
    $168,281
    From this org
    $166,346
    From related orgs
    $0
    Other
    $1,935
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $166,346
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $1,935
    Filer's total
    $168,281

  • MELISSA BRITT

    CHIEF PROGRAMS AND OPERATING OFFICER

    Total calculated
    $98,303
    From this org
    $98,303
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $2,441,207
    Expenses
    $2,914,516
    Contributions
    $2,245,399
    Grants paid
    $0
  • 2023
    Revenue
    $2,476,513
    Expenses
    $2,599,984
    Contributions
    $2,181,199
    Grants paid
    $0
  • 2022
    Revenue
    $2,565,740
    Expenses
    $2,369,955
    Contributions
    $2,046,293
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $1,303,051
    Expenses
    $1,629,678
    Assets (EOY)
    $1,830,804

  • 2020 · 990

    Revenue
    $1,092,996
    Expenses
    $1,016,169
    Assets (EOY)
    $354,142

  • 2019 · 990

    Revenue
    $1,127,842
    Expenses
    $1,129,884
    Assets (EOY)
    $350,883

  • 2018 · 990

    Revenue
    $937,372
    Expenses
    $1,030,977
    Assets (EOY)
    $113,769

  • 2017 · 990

    Revenue
    $985,141
    Expenses
    $926,469
    Assets (EOY)
    $188,635

  • 2016 · 990

    Revenue
    $980,929
    Expenses
    $993,010
    Assets (EOY)
    $109,905

  • 2015 · 990

    Revenue
    $726,615
    Expenses
    $666,065
    Assets (EOY)
    $128,391

  • 2014 · 990

    Revenue
    $476,860
    Expenses
    $402,219
    Assets (EOY)
    $84,950

  • 2013 · 990

    Revenue
    $487,169
    Expenses
    $488,554
    Assets (EOY)
    $114,608

  • 2012 · 990

    Revenue
    not reported
    Expenses
    $456,878
    Assets (EOY)
    $167,774

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all. Showing the 10 most recent; the API carries the rest.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.