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TRACE MEDIA INC

EIN 47-4175513 BROOKLYN, NY

Revenue 2024
$6,308,861
Expenses 2024
$5,174,682

Program services were 82.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
A30
Classification
2000
Street
225 4TH AVENUE 300

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • JOHN FEINBLATT

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • MIKE BROUILLARD

    SECRETARY AND TREASURER

    Total calculated
    $0
    Hours/week
    2

  • STEPHAN FRIEDMAN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.1

  • ELIZABETH HANSEN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.1

  • JELANI COBB

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.1

  • JAMES BURNETT

    MANAGING DIRECTOR

    Total calculated
    $258,548
    From this org
    $209,988
    From related orgs
    $0
    Other
    $48,560
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $209,988
    Bonus
    $0
    Other
    $0
    Deferred
    $8,400
    Nontaxable benefits
    $40,160
    Filer's total
    $258,548

  • TALIESIN WOODWARD

    EDITOR IN CHIEF

    Total calculated
    $280,095
    From this org
    $231,135
    From related orgs
    $0
    Other
    $48,960
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $216,135
    Bonus
    $15,000
    Other
    $0
    Deferred
    $8,800
    Nontaxable benefits
    $40,160
    Filer's total
    $280,095

  • CRAIG HUNTER

    EXECUTIVE EDITOR

    Total calculated
    $189,909
    From this org
    $169,988
    From related orgs
    $0
    Other
    $19,921
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $169,988
    Bonus
    $0
    Other
    $0
    Deferred
    $6,800
    Nontaxable benefits
    $13,121
    Filer's total
    $189,909

  • MICHAEL SPIES

    SENIOR WRITER

    Total calculated
    $161,945
    From this org
    $155,300
    From related orgs
    $0
    Other
    $6,645
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $155,300
    Bonus
    $0
    Other
    $0
    Deferred
    $6,212
    Nontaxable benefits
    $433
    Filer's total
    $161,945

  • SAMANTHA HEATHER ALLEN STOREY

    MANAGING EDITOR

    Total calculated
    $188,043
    From this org
    $139,988
    From related orgs
    $0
    Other
    $48,055
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $139,988
    Bonus
    $0
    Other
    $0
    Deferred
    $4,900
    Nontaxable benefits
    $43,155
    Filer's total
    $188,043

  • CHRISTIAN VAN SANT

    STAFF WRITER

    Total calculated
    $171,214
    From this org
    $125,630
    From related orgs
    $0
    Other
    $45,584
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $125,630
    Bonus
    $0
    Other
    $0
    Deferred
    $5,424
    Nontaxable benefits
    $40,160
    Filer's total
    $171,214

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $6,308,861
    Expenses
    $5,174,682
    Contributions
    $6,255,296
    Grants paid
    $0
  • 2023
    Revenue
    $6,088,013
    Expenses
    $4,390,857
    Contributions
    $6,067,868
    Grants paid
    $0
  • 2022
    Revenue
    $3,428,782
    Expenses
    $3,686,839
    Contributions
    $3,410,332
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 10 September 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.