Skip to content
Nonprofiteer
← All organizations

FAMILY FIRST INC

EIN 59-3043408 TAMPA, FL

Revenue 2024
$21,225,816
Expenses 2024
$18,219,970

Program services were 90.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

As filed

Subsection
03
NTEE code
P010
Classification
2000
Street
5509 W GRAY ST STE 100

These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).

Mission and programs · 2024

Mission

THE MISSION OF FAMILY FIRST IS TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL AND GIVES THEM GREATER HOPE FOR THE FUTURE.

Activities or mission (Part I)

TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL.

  • FATHERHOOD PROGRAM:ALL PRO DAD IS OUR INNOVATIVE FATHERHOOD PROGRAM HELPING MEN TO BE BETTER DADS. OUR SPOKESMEN, EVENTS, ALL PRO DAD CHAPTERS BASED PROGRAM, DAILY EMAILS AND ALLPRODAD.COM WEBSITE INSPIRE AND EQUIP FATHERS TO BE ACTIVELY INVOLVED IN THEIR CHILDREN'S LIVES. ALLPRODAD.COM HAD 8,471,156 PAGEVIEWS AND 4,093,560 USERS DURING 2024.

    Expenses $14,912,429 · Revenue $229,244

  • MOTHERHOOD PROGRAM:IMOM IS OUR MOTHERHOOD PROGRAM DESIGNED TO HELP MOTHERS GROW WISE, HEALTHY, PURPOSE-MINDED, AND RELATIONALLY-FOCUSED CHILDREN. OUR IMOM RESOURCES, DAILY EMAILS AND IMOM.COM WEBSITE GIVE MOTHERS THE TOOLS THEY NEED TO CONNECT WITH THEIR CHILDREN. IMOM.COM HAD 6,600,828 PAGEVIEWS AND 3,165,476 USERS DURING 2024.

    Expenses $1,426,351

  • FAMILY MINUTE:THE FAMILY MINUTE WITH MARK MERRILL IS OUR POPULAR DAILY RADIO FEATURE AIRING ON 335 RADIO STATIONS AND REACHING ABOUT 8,232,491 PEOPLE EACH WEEK WITH PRACTICAL EVERYDAY ADVICE ON MARRIAGE, PARENTING AND FAMILY RELATIONSHIPS. FAMILY MINUTE ALSO BROADCASTS ON AMERICAN FORCES NETWORK. EVERYDAY, THE FAMILY MINUTE IS SENT FREE TO E-MAIL RECIPIENTS IN A QUICK-TO-READ FORMAT. FAMILYMINUTE.COM HAD 360,508 PAGEVIEWS AND 200,925 USERS DURING 2024.

    Expenses $1,733

  • PUBLIC EDUCATION:FAMILY FIRST PROMOTES FAMILY-STRENGTHENING PRINCIPLES THROUGH MEDIA, EVENTS, WEBSITES AND FAMILY RESOURCES. THE FAMILY FIRST LICENSE PLATE PROGRAM AND THE VOLUNTARY CHECK OFF PROGRAM ENCOURAGE PEOPLE TO MAKE FAMILY A TOP PRIORITY.ESTORE:FAMILY FIRST SELLS PRODUCTS THROUGH AN ONLINE STORE THAT PROMOTES THE ORGANIZATION'S MISSION. THE STORE IS RUN AND MANAGED BY FAMILY FIRST STAFF.

    Expenses $60,932 · Revenue $83,825

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Officers and directors · 2024

As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.

  • MARK JOHNSON

    CHAIRMAN STARTING SEPT 2024

    Total calculated
    $0
    Hours/week
    1

  • S CARY GAYLORD

    CHAIRMAN UNTIL SEPT, DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • ANN GAYLORD

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • PORTER SMITH

    DIRECTOR UNTIL APRIL 2024

    Total calculated
    $0
    Hours/week
    1

  • SUSAN SMITH

    DIRECTOR UNTIL APRIL 2024

    Total calculated
    $0
    Hours/week
    1

  • MICHAEL CARMICHAEL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • BRIDGETTE CAHILL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • CHAD CAHILL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • CHRISTINA JOHNSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • BECKI CARMICHAEL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • BRYANT SKINNER JR

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JOAN SKINNER

    DIRECTOR UNTIL NOVEMBER 2024

    Total calculated
    $0
    Hours/week
    1

  • KENDALL SPENCER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • SYLVIA SPENCER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MARK MERRILL

    PRESIDENT

    Total calculated
    $644,208
    From this org
    $590,670
    From related orgs
    $0
    Other
    $53,538
    Hours/week
    55

    Schedule J breakdown matched by us

    Base
    $189,055
    Bonus
    $400,000
    Other
    $1,615
    Deferred
    $33,350
    Nontaxable benefits
    $20,188
    Filer's total
    $644,208

  • SUSAN MERRILL

    CHIEF MARKETING & PROGRAM OFFICER

    Total calculated
    $249,225
    From this org
    $220,942
    From related orgs
    $0
    Other
    $28,283
    Hours/week
    55

    Schedule J breakdown matched by us

    Base
    $140,191
    Bonus
    $80,000
    Other
    $751
    Deferred
    $28,283
    Nontaxable benefits
    $0
    Filer's total
    $249,225

  • DREW WEATHERFORD

    DIRECTOR UNTIL APRIL 2024

    Total calculated
    $0
    Hours/week
    1

  • MORGAN WEATHERFORD

    DIRECTOR UNTIL APRIL 2024

    Total calculated
    $0
    Hours/week
    1

  • DANIEL FARRA

    CHIEF OPERATING OFFICER

    Total calculated
    $241,284
    From this org
    $212,351
    From related orgs
    $0
    Other
    $28,933
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $162,254
    Bonus
    $50,000
    Other
    $97
    Deferred
    $213
    Nontaxable benefits
    $28,720
    Filer's total
    $241,284

  • LESLEY BATEMAN

    DIRECTOR OF PARTNER SERVICES

    Total calculated
    $149,189
    From this org
    $144,862
    From related orgs
    $0
    Other
    $4,327
    Hours/week
    40

  • ANGELA BISHOP

    DIRECTOR OF OPERATIONS

    Total calculated
    $145,420
    From this org
    $141,210
    From related orgs
    $0
    Other
    $4,210
    Hours/week
    40

  • BRIAN BURRIDGE

    SENIOR WEB DEVELOPER

    Total calculated
    $139,815
    From this org
    $117,909
    From related orgs
    $0
    Other
    $21,906
    Hours/week
    40

  • JASON HOOD

    ALL PRO DAD CHAPTERS DIRECTOR

    Total calculated
    $156,341
    From this org
    $122,513
    From related orgs
    $0
    Other
    $33,828
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $98,702
    Bonus
    $23,750
    Other
    $61
    Deferred
    $3,921
    Nontaxable benefits
    $29,907
    Filer's total
    $156,341

  • TED LOWE

    CONTENT CREATOR AND COMMUNICATOR

    Total calculated
    $174,455
    From this org
    $149,876
    From related orgs
    $0
    Other
    $24,579
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $113,105
    Bonus
    $36,530
    Other
    $241
    Deferred
    $4,696
    Nontaxable benefits
    $19,883
    Filer's total
    $174,455

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.

Filings

  • 2024
    Revenue
    $21,225,816
    Expenses
    $18,219,970
    Contributions
    $20,271,004
    Grants paid
    $0
  • 2023
    Revenue
    $20,156,092
    Expenses
    $15,257,077
    Contributions
    $19,699,578
    Grants paid
    $0
  • 2022
    Revenue
    $10,591,645
    Expenses
    $7,631,484
    Contributions
    $10,300,661
    Grants paid
    $0

The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.

Other returns filed

  • 2021 · 990

    Revenue
    $5,250,838
    Expenses
    $4,709,607
    Assets (EOY)
    $2,972,465

  • 2020 · 990

    Revenue
    $4,691,332
    Expenses
    $3,948,201
    Assets (EOY)
    $2,447,926

  • 2020 · 990

    Revenue
    $4,691,332
    Expenses
    $3,948,201
    Assets (EOY)
    $2,447,926

  • 2019 · 990

    Revenue
    $4,746,242
    Expenses
    $4,142,170
    Assets (EOY)
    $1,807,951

  • 2018 · 990

    Revenue
    $4,399,269
    Expenses
    $3,973,964
    Assets (EOY)
    $1,393,661

  • 2017 · 990

    Revenue
    $4,003,468
    Expenses
    $4,003,067
    Assets (EOY)
    $841,415

  • 2016 · 990

    Revenue
    $3,775,674
    Expenses
    $4,090,902
    Assets (EOY)
    $870,657

  • 2015 · 990

    Revenue
    $3,702,660
    Expenses
    $3,351,607
    Assets (EOY)
    $1,078,269

  • 2014 · 990

    Revenue
    $3,088,389
    Expenses
    $3,248,420
    Assets (EOY)
    $521,542

Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.

Grants made

No itemized grants to organizations. Schedule I is filed only by organizations that granted more than $5,000 to a recipient, so most filers have none.

Grants received

The 10 largest by cash amount. The API serves every itemized grant.

Other IRS files

Auto-Revocation List

Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.

Publication 78

Listed as of 13 October 2026, under deductibility PC.

These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.

What this page reflects

The registration facts above come from the IRS Business Master File published 13 October 2026 and read 29 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.