- Revenue 2024
- $31,045,718
- Expenses 2024
- $29,627,961
As filed
- Subsection
- 06
- NTEE code
- S41
- Classification
- 3000
- Street
- 110 LOSOYA ST
These codes are the IRS's own and are shown exactly as filed. What each one means is in the Business Master File documentation (opens in a new tab).
Mission and programs · 2024
Mission
BRINGING THE WORLD TO SAN ANTONIO BY EMPLOYING SALES, MARKETING AND SERVICE STRATEGIES THAT INFLUENCE VISITATION TO SAN ANTONIO FOR THE BENEFIT OF THE COMMUNITY.
Activities or mission (Part I)
SHORT TERM: LEAD SAN ANTONIO THROUGH RECOVERY; LONG TERM: BRING THE WORLD TO SAN ANTONIO
-
MARKETING & COMMUNICATIONS - POSITIONS SAN ANTONIO AS THE PREFERRED LEISURE AND MEETINGS DESTINATION IN TEXAS, AS WELL AS THE PREMIER DESTINATION FOR THE REGIONAL, DOMESTIC AND INTERNATIONAL LEISURE TRAVEL MARKET. OUR MISSION IS TO INCREASE VISITATION AND MAINTAIN AWARENESS OF SAN ANTONIO THROUGH STRATEGICALLY TIMED AND PLACED PROMOTIONS AND/OR PROGRAMS. MARKETING & COMMUNICATIONS ALSO BRING THE REGION'S MEDIA ATTENTION TO SAN ANTONIO TO INSPIRE PEOPLE TO VISIT. THEY ALSO MAXIMIZE AND ENHANCE THE SAN ANTONIO VISITOR EXPERIENCE BY PROVIDING ACCURATE AND HELPFUL INFORMATION ON SAN ANTONIO, AS WELL AS TEXAS HILL COUNTRY ATTRACTIONS, TOURISM AMENITIES, CULTURAL SITES, AND EVENTS.
-
SALES & EXPERIENCE - DRIVES GROUPS TO HOLD MEETINGS, CONVENTIONS, AND TRADE SHOWS IN SAN ANTONIO BY STRATEGICALLY MANAGING AND SIMPLIFYING THE SALES PROCESS FOR OUR MEETING PLANNERS AND PARTNERS. THE TEAM ENHANCES THE OVERALL PLANNING EXPERIENCE WHILE SUPPORTING OPERATIONS AND CREATING EVENTS THAT SHOWCASE SAN ANTONIO'S UNIQUE CULTURE AND HELP RIVER WALK AREA PARTNERS DELIVER AN AUTHENTIC DESTINATION EXPERIENCE.
-
RIVERWALK EVENT OPERATIONS - SUPPORTS OPERATIONS AND CREATES EVENTS THAT HELP THE RIVERWALK AREA THRIVE AND MAINTAIN ITS STATUS AS THE MOST VISITED SITE IN THE STATE OF TEXAS.
As filed on the 2024 return.
Officers and directors · 2024
As listed in Part VII of the 2024 return, in the order the filer printed them. Each return names its own; this is not a roster the organization keeps with us.
-
ANDERSON MARC
PRESIDENT AND CEO (THRU 4/25/25)
- Total calculated
- $720,026
- From this org
- $636,279
- From related orgs
- $0
- Other
- $83,747
- Hours/week
- 40 + 1 related
Schedule J breakdown matched by us
- Base
- $418,079
- Bonus
- $208,000
- Other
- $10,200
- Deferred
- $59,280
- Nontaxable benefits
- $24,467
- Filer's total
- $720,026
-
BASS MARIO
PRESIDENT AND CEO (AS OF 6/2/25)
- Total calculated
- $211,059
- From this org
- $193,288
- From related orgs
- $0
- Other
- $17,771
- Hours/week
- 40 + 1 related
Schedule J breakdown matched by us
- Base
- $152,243
- Bonus
- $37,625
- Other
- $3,420
- Deferred
- $1,250
- Nontaxable benefits
- $16,521
- Filer's total
- $211,059
-
MARTINEZ MARIA
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
CARABIA RUSH SARA
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
JONES KRYSTAL
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
BLAQUE MASSEY NICOLA
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
MCKEE-RODRIGUEZ JALEN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
BROWN TREMELL
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
OMOWALE JARMON DEBORAH
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
VIAGRAN PHYLLIS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
CHURCHILL CAROLINE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
FUHRMANN TERRIN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
JOERGENSON MIKE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
WALSH ERIK
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
MUZQUIZ-CANTOR PATRICIA
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
VILLARREAL BENITO
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
ROGERS KATE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
LIMBAUGH JAMES P
EXECUTIVE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
ANDRADE HOPE
IMMEDIATE PAST CHAIR
- Total calculated
- $0
- Hours/week
- 2 + 1 related
-
MENFI LORIS
CHAIR
- Total calculated
- $0
- Hours/week
- 3 + 1 related
-
MORROW TIM
VICE CHAIR/TREASURER
- Total calculated
- $0
- Hours/week
- 2 + 1 related
-
JOHN CARBAJAL
SECRETARY
- Total calculated
- $0
- Hours/week
- 2 + 1 related
-
MUNOZ ANDRES
CHIEF MARKETING OFFICER
- Total calculated
- $306,964
- From this org
- $258,334
- From related orgs
- $0
- Other
- $48,630
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $208,906
- Bonus
- $42,588
- Other
- $6,840
- Deferred
- $24,163
- Nontaxable benefits
- $24,467
- Filer's total
- $306,964
-
BALDERRAMA NATALIE
CHIEF FINANCIAL OFFICER
- Total calculated
- $304,633
- From this org
- $262,932
- From related orgs
- $0
- Other
- $41,701
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $213,504
- Bonus
- $42,588
- Other
- $6,840
- Deferred
- $25,685
- Nontaxable benefits
- $16,016
- Filer's total
- $304,633
-
KRUPINSKI DAVID
CHIEF OPERATING OFFICER
- Total calculated
- $285,426
- From this org
- $243,596
- From related orgs
- $0
- Other
- $41,830
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $216,476
- Bonus
- $20,280
- Other
- $6,840
- Deferred
- $23,684
- Nontaxable benefits
- $18,146
- Filer's total
- $285,426
The first 25 listed. Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us. Earlier years are each on their own filing page.
Filings
-
2024
- Revenue
- $31,045,718
- Expenses
- $29,627,961
- Contributions
- $6,561
- Grants paid
- $0
-
2023
- Revenue
- $30,158,178
- Expenses
- $30,504,847
- Contributions
- $9,954
- Grants paid
- $25,000
-
2022
- Revenue
- $32,035,608
- Expenses
- $30,379,779
- Contributions
- $29,430,669
- Grants paid
- $0
The four totals the IRS asks for on Part I of the Form 990, as filed. A dash means the figure was not present on the return — not that it was zero.
Other returns filed
-
2021 · 990
- Revenue
- $19,813,577
- Expenses
- $19,904,721
- Assets (EOY)
- $11,234,990
-
2020 · 990
- Revenue
- $19,048,365
- Expenses
- $14,875,688
- Assets (EOY)
- $11,429,570
-
2019 · 990
- Revenue
- $18,237,845
- Expenses
- $17,164,248
- Assets (EOY)
- $6,834,050
-
2018 · 990
- Revenue
- $25,643,212
- Expenses
- $25,089,107
- Assets (EOY)
- $6,674,636
-
2017 · 990
- Revenue
- $25,117,217
- Expenses
- $22,786,601
- Assets (EOY)
- $5,947,940
-
2016 · 990
- Revenue
- $24,426,446
- Expenses
- $22,879,036
- Assets (EOY)
- $3,824,448
Nonprofiteer parses Forms 990, 990-EZ and 990-PF, in a window of recent tax years. These returns are recorded from the IRS e-file index, so their figures were extracted by that index rather than read from the return here — treat them as a different source from the filings above, not as more of the same record. A dash means the index carries no figure; Form 990-T listings carry none at all.
Grants made
-
$25,000
2023 ASSISTANCE IN FUNDING CHARITABLE GRANT
Grants received
-
2022 ASSIST WITH THE US TRAVEL ASSOCIATION'S IPW EVENT HELD IN SAN ANTONIO
Related organizations
From Schedule R Part II, where a filer lists the tax-exempt organizations it is related to by control. It does not record shared board members or money.
Declared on its 2024 return
-
501(C)(3) · URBAN COMMUNITY DEVELOPMENT · TX · controlled entity
Other IRS files
Auto-Revocation List
Not listed. The IRS publishes this list for organizations whose exemption was automatically revoked for failing to file for three consecutive years.
Publication 78
Not present in the most recent drop.
These are two separate IRS files on two separate schedules, shown as published and not reconciled with each other. Neither is a statement about whether a contribution is deductible today: 19,245 organizations appear in Publication 78 while the IRS's own revocation file lists them as currently revoked, more than half of those revoked before 2019. Absence from Publication 78 is evidence of nothing, and presence is not evidence either. Verify current status with the IRS before relying on it.
What this page reflects
The registration facts above come from the IRS Business Master File published 13 October 2026 and read 26 October 2026, for every organization at once. Returns through tax year 2024, the newest we have parsed for this organization.